Vice President- AI Marketing Transformation Product Owner

Location: New York, NY, United States

Job Family: Product Management

About the Role

At JP Morgan Chase, we are at the forefront of leveraging artificial intelligence to revolutionize how we connect with clients in the financial services landscape. As a Vice President - AI Marketing Transformation Product Owner, you will join a dynamic team dedicated to reshaping campaign planning, management, and execution through cutting-edge AI technologies. Based in our New York office, you will play a pivotal role in driving innovation that enhances customer experiences, optimizes marketing efficiency, and ensures compliance in a highly regulated industry. This position offers the opportunity to lead transformative projects that directly impact our global client base, from personalized wealth management outreach to targeted retail banking campaigns. In this role, you will own the end-to-end product lifecycle for AI-driven marketing solutions, collaborating closely with cross-functional teams including data scientists, marketing strategists, and technology engineers. You will define the product strategy, prioritize features using agile methodologies, and integrate advanced AI capabilities such as predictive analytics and natural language processing to deliver hyper-personalized content at scale. Your work will focus on transforming traditional marketing processes into intelligent, automated systems that boost engagement while adhering to stringent financial regulations like those from the SEC and FINRA. Success in this position requires a blend of technical expertise, business acumen, and a passion for ethical AI deployment in finance. We value innovation and collaboration at JP Morgan Chase, and as a Product Owner, you will mentor team members, foster a culture of continuous learning, and contribute to the broader AI ecosystem within the firm. This role not only offers professional growth through exposure to high-impact projects but also the chance to shape the future of marketing in one of the world's leading financial institutions. If you are ready to harness AI to drive meaningful business outcomes in a dynamic, client-focused environment, join us in transforming how JP Morgan Chase engages with its customers.

Key Responsibilities

• Lead the development and implementation of AI-powered tools to transform campaign planning, execution, and optimization at JP Morgan Chase
• Define product vision, roadmap, and backlog for AI marketing transformation initiatives, aligning with business goals in financial services
• Collaborate with data scientists, engineers, and marketing teams to integrate AI models for customer segmentation and predictive targeting
• Ensure AI solutions comply with regulatory standards and ethical guidelines specific to the banking industry
• Conduct market analysis and competitive research on AI trends in financial marketing to inform product strategy
• Facilitate agile ceremonies, prioritize features, and manage stakeholder expectations to deliver high-impact products
• Measure and report on key performance indicators (KPIs) such as campaign ROI, customer engagement rates, and AI model accuracy
• Drive innovation in using generative AI for content creation and personalization in client communications
• Mentor junior product owners and foster a culture of continuous improvement in AI adoption across marketing teams
• Partner with risk and compliance teams to mitigate biases and ensure fair AI practices in customer-facing applications

Required Qualifications

• Bachelor's degree in Computer Science, Data Science, Marketing, Business Administration, or a related field; advanced degree preferred
• Minimum of 7-10 years of experience in product management, with a focus on AI-driven marketing or digital transformation initiatives
• Proven track record in leading cross-functional teams in the financial services industry, particularly in campaign management and customer engagement
• Deep understanding of AI technologies including machine learning, natural language processing, and predictive analytics applied to marketing
• Experience with agile methodologies and product lifecycle management in a fast-paced, regulated environment like banking
• Strong knowledge of data privacy regulations such as GDPR and CCPA, especially in financial services contexts
• Demonstrated ability to collaborate with stakeholders in marketing, technology, and compliance to drive business outcomes

Preferred Qualifications

• MBA or Master's in AI/ML from a reputable institution
• Prior experience at a major financial institution like JP Morgan Chase or similar, working on AI marketing tools
• Certification in product management (e.g., Certified Scrum Product Owner) or AI ethics
• Hands-on experience with marketing automation platforms integrated with AI, such as Salesforce Einstein or Adobe Sensei
• Background in developing AI solutions for personalized customer experiences in wealth management or retail banking

Required Skills

• Product management expertise in AI and machine learning applications
• Proficiency in agile and scrum frameworks
• Strong analytical skills for data-driven decision making
• Knowledge of AI tools like TensorFlow, PyTorch, or cloud-based AI services (e.g., AWS SageMaker, Azure AI)
• Experience with marketing technologies such as CRM systems (Salesforce, Marketo)
• Excellent communication and stakeholder management abilities
• Understanding of financial services regulations and risk management
• Technical acumen in data analytics and visualization tools (e.g., Tableau, Power BI)
• Leadership and team collaboration skills
• Problem-solving in complex, high-stakes environments
• Familiarity with ethical AI principles and bias mitigation
• Project management tools like Jira or Confluence
• Strategic thinking for business transformation
• Adaptability to evolving AI technologies
• Customer-centric mindset for personalized marketing solutions

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs and tuition reimbursement
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers, wellness programs, and mental health support
• Flexible work arrangements including hybrid options in New York

JP Morgan Chase is an equal opportunity employer.