Vice President, Blockchain Product Marketing Strategy

Location: Brooklyn, NY, United States

Job Family: Marketing Strategy

About the Role

JPMorgan Chase & Co. is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. We're at the forefront of blockchain innovation through Kinexys, our bank-led suite of solutions that powers secure, efficient transactions in payments, asset tokenization, and beyond. As Vice President, Blockchain Product Marketing Strategy, based in our state-of-the-art Brooklyn, NY office, you will lead the strategic marketing efforts for Kinexys, shaping how the financial world adopts blockchain technology. This role is pivotal in positioning JPMorgan Chase as the trusted partner for institutional clients seeking cutting-edge digital solutions in a rapidly evolving industry. In this high-impact position, you will craft and implement go-to-market strategies that highlight Kinexys' unique value in streamlining cross-border payments, enabling programmable finance, and reducing operational risks. You'll work closely with product managers, engineers, and sales leaders to develop compelling narratives that resonate with banks, corporates, and regulators. Responsibilities include conducting in-depth market analysis on blockchain trends, creating targeted campaigns to drive adoption, and measuring success through metrics that align with JPMorgan's commitment to innovation and client-centric growth. Your strategies will directly contribute to expanding Kinexys' footprint in the $10 trillion+ global payments market. We seek a visionary marketer with a passion for fintech who thrives in a collaborative, dynamic environment. At JPMorgan Chase, you'll have access to unparalleled resources, including our Onyx digital assets platform, to influence the future of finance. This role offers the opportunity to lead transformative initiatives while advancing your career in one of the world's most prestigious institutions, all while enjoying Brooklyn's vibrant tech and finance ecosystem.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for Kinexys, JPMorgan Chase's flagship blockchain solutions suite, focusing on client acquisition and market penetration
• Collaborate with product and engineering teams to define positioning, messaging, and value propositions for blockchain offerings in payments, tokenization, and trade finance
• Conduct market research and competitive analysis to identify trends in blockchain adoption within the financial services industry
• Lead the creation of marketing collateral, including whitepapers, case studies, and digital campaigns tailored to institutional clients
• Drive thought leadership initiatives, such as webinars, industry reports, and partnerships with blockchain consortia
• Measure and optimize marketing performance using KPIs like lead generation, engagement rates, and ROI on blockchain product campaigns
• Engage with sales teams to support client pitches and demonstrations of Kinexys solutions
• Stay abreast of emerging blockchain regulations and innovations to refine strategy and ensure compliance
• Mentor junior team members and foster a culture of innovation in marketing blockchain technologies

Required Qualifications

• Bachelor's degree in Marketing, Business, Finance, or a related field; MBA or advanced degree preferred
• 8+ years of experience in product marketing, strategy, or related roles within the financial services industry
• Proven track record of leading marketing strategies for innovative technologies, such as blockchain or fintech products
• Deep understanding of blockchain technology, including distributed ledger systems, smart contracts, and cryptocurrency applications in banking
• Experience in developing go-to-market strategies for B2B financial solutions
• Strong analytical skills with proficiency in market research and competitive analysis tools
• Ability to collaborate with cross-functional teams including product, engineering, and sales in a fast-paced environment

Preferred Qualifications

• Experience working with blockchain platforms like Ethereum, Hyperledger, or JPMorgan's Onyx/Kinexys ecosystem
• Prior roles in a major financial institution, ideally with exposure to capital markets or payments innovation
• Knowledge of regulatory landscapes in blockchain and digital assets (e.g., SEC, OCC guidelines)
• Demonstrated success in launching blockchain-based products or services in the financial sector
• Fluency in data visualization tools and marketing automation platforms

Required Skills

• Blockchain technology expertise
• Product marketing strategy
• Market research and analysis
• Strategic planning and execution
• Cross-functional collaboration
• Content creation and storytelling
• Data analytics and KPI tracking
• Financial services knowledge
• Regulatory compliance awareness
• Digital marketing tools (e.g., Google Analytics, HubSpot)
• Presentation and communication skills
• Project management
• Innovation and adaptability
• Client relationship building
• Leadership and team mentoring

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness programs
• On-site fitness centers and wellness initiatives at Brooklyn headquarters
• Flexible hybrid work arrangements and commuter benefits

JP Morgan Chase is an equal opportunity employer.