Vice President, Card Marketing Transformation - Product Owner

Location: New York, NY, United States

Job Family: Product

About the Role

At JP Morgan Chase, we are at the forefront of financial services innovation, and our Consumer & Community Banking division is seeking a dynamic Vice President, Card Marketing Transformation - Product Owner to lead groundbreaking changes in our card marketing strategies. In this pivotal role, you will act as the visionary leader for transformative initiatives aimed at enhancing customer experiences through cutting-edge personalization, digital engagement, and data-driven campaigns. Based in our New York, NY office, you will collaborate with multidisciplinary teams to redefine how we acquire, retain, and delight millions of cardholders, all while navigating the complexities of a highly regulated industry. Your expertise will directly contribute to JP Morgan's commitment to delivering superior value in credit card products, leveraging our global scale to drive sustainable growth and competitive advantage. As the Product Owner, you will own the end-to-end lifecycle of card marketing products, from ideation to execution, ensuring alignment with broader business objectives such as increasing market share and improving customer loyalty metrics. You will prioritize features using agile practices, integrate emerging technologies like AI for targeted promotions, and measure impact through key performance indicators including acquisition rates, engagement scores, and compliance adherence. Working closely with marketing strategists, data scientists, tech engineers, and legal experts, you will foster a collaborative environment that breaks down silos and accelerates innovation. This role demands a blend of strategic foresight and hands-on leadership to transform legacy processes into agile, customer-focused operations that set new industry standards. Joining JP Morgan Chase means becoming part of a world-class team dedicated to excellence and integrity in financial services. We offer unparalleled opportunities for professional growth, exposure to high-impact projects, and the chance to influence the future of consumer banking. If you are passionate about marketing transformation and ready to lead at the intersection of finance and technology, this position provides the platform to make a lasting difference. Apply now to help shape the next era of card marketing at one of the world's leading financial institutions.

Key Responsibilities

• Serve as the primary Product Owner for Card Marketing Transformation initiatives, defining product vision, roadmap, and backlog to drive innovation in credit card offerings
• Collaborate with marketing, technology, data analytics, and compliance teams to identify opportunities for process improvements and customer experience enhancements
• Lead agile ceremonies, including sprint planning, daily stand-ups, and retrospectives, ensuring alignment with JP Morgan's enterprise goals
• Analyze market trends, customer data, and competitive landscapes to prioritize features that boost card acquisition, engagement, and loyalty
• Oversee the integration of advanced technologies such as AI-driven personalization and digital platforms to transform traditional card marketing strategies
• Manage stakeholder communications, providing regular updates on project progress, risks, and KPIs to senior leadership
• Ensure all transformation efforts comply with financial regulations and JP Morgan's risk management frameworks
• Drive cross-functional collaboration to launch new marketing campaigns and product features, measuring success through metrics like ROI, customer satisfaction, and conversion rates
• Mentor junior team members and foster a culture of innovation within the Card Marketing organization
• Conduct post-implementation reviews to capture learnings and iterate on future transformation roadmaps

Required Qualifications

• Bachelor's degree in Business, Marketing, Finance, or a related field; MBA or advanced degree preferred
• 8+ years of experience in product management, marketing, or transformation roles within the financial services industry
• Proven track record of leading cross-functional teams in agile environments, particularly in credit card or consumer banking products
• Deep understanding of card marketing strategies, including customer acquisition, retention, and personalization in a regulated financial environment
• Experience with digital transformation initiatives, leveraging data analytics and technology to drive marketing innovation
• Strong knowledge of regulatory compliance in financial services, such as PCI DSS, GDPR, and U.S. consumer protection laws
• Demonstrated ability to manage large-scale projects with budgets exceeding $5M in the banking sector

Preferred Qualifications

• Experience at a major financial institution like JP Morgan Chase or similar, with focus on credit card products
• Certification in Agile/Scrum (e.g., Certified Scrum Product Owner) or marketing analytics tools
• Background in leveraging AI and machine learning for personalized marketing campaigns in fintech
• Prior leadership in transformation programs involving CRM systems like Salesforce or Adobe Experience Cloud
• Familiarity with JP Morgan's internal tools and processes for product development in consumer banking

Required Skills

• Product management expertise in agile methodologies
• Strategic thinking and innovation in financial marketing
• Data analytics and customer insights using tools like SQL, Tableau, or Google Analytics
• Cross-functional leadership and stakeholder management
• Knowledge of credit card products and consumer banking regulations
• Digital transformation experience with CRM and marketing automation platforms
• Strong communication and presentation skills for executive audiences
• Problem-solving in complex, high-stakes financial environments
• Project management proficiency with tools like Jira or Asana
• AI and machine learning basics for personalized marketing
• Risk assessment and compliance in fintech
• Customer-centric design thinking
• Budgeting and ROI analysis
• Team motivation and coaching
• Adaptability to fast-paced, evolving industry trends

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and access to JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• Wellness programs, including gym memberships and mental health support
• Flexible work arrangements, including hybrid options in New York, NY

JP Morgan Chase is an equal opportunity employer.