Vice President - Chase Branded Cards Go to Market Lead

Location: New York, NY, United States

Job Family: Program & Project Management

About the Role

JPMorgan Chase & Co. is a leading global financial services firm with assets of $3.9 trillion and operations worldwide. We are seeking a dynamic Vice President to serve as the Chase Branded Cards Go to Market Lead within our Consumer Banking division. In this pivotal role, you will drive the strategic launch and optimization of innovative branded credit card products that enhance customer loyalty and drive revenue growth. Based in our New York, NY office, you will report to the Head of Go to Market and collaborate closely with teams across marketing, product development, and analytics to bring Chase's premier card offerings to market effectively. This position offers the opportunity to shape the future of consumer finance at one of the world's most admired brands, leveraging cutting-edge data and technology to meet evolving customer needs in a competitive landscape. As the Go to Market Lead, you will own the end-to-end strategy for branded cards, from ideation and planning to execution and measurement. This includes defining target segments, crafting compelling value propositions, and coordinating multi-channel campaigns that align with Chase's commitment to responsible banking. You will navigate complex regulatory environments, ensuring all initiatives adhere to standards set by bodies like the CFPB and FDIC, while mitigating risks inherent in the financial services industry. Your expertise in program management will be crucial for delivering projects on time and within budget, utilizing agile frameworks to adapt to market shifts and customer feedback. Success in this role will be measured by key outcomes such as increased card activations, portfolio penetration, and overall contribution to Chase's consumer banking profitability. We value professionals who thrive in fast-paced, collaborative settings and bring a passion for innovation in financial products. At JPMorgan Chase, you will have access to world-class resources, including advanced analytics platforms and a global network of experts, to fuel your impact. If you are a strategic thinker with a proven history of launching successful consumer products, join us to help redefine how millions of customers engage with Chase Branded Cards.

Key Responsibilities

• Develop and execute go-to-market strategies for Chase Branded Cards, including product launches, pricing models, and promotional campaigns
• Collaborate with cross-functional teams such as product, marketing, legal, and compliance to ensure seamless execution and regulatory adherence
• Analyze market trends, customer data, and competitive landscapes to identify opportunities for card portfolio growth and optimization
• Lead the creation of integrated marketing plans that leverage digital, traditional, and partnership channels to drive acquisition and engagement
• Manage program budgets, timelines, and resources, tracking KPIs such as customer acquisition cost, activation rates, and ROI
• Partner with sales and distribution teams to align go-to-market initiatives with broader Chase consumer banking goals
• Conduct post-launch reviews and iterate on strategies based on performance data and customer feedback
• Ensure all initiatives comply with federal regulations like FCRA and GLBA, mitigating risks in the financial services environment
• Mentor junior team members and foster a culture of innovation within the Go to Market team

Required Qualifications

• Bachelor's degree in Business, Finance, Marketing, or a related field; MBA or advanced degree preferred
• 8+ years of experience in go-to-market strategy, product management, or marketing within the financial services industry
• Proven track record of leading cross-functional teams in launching consumer products, particularly credit cards or branded financial offerings
• Strong understanding of consumer banking regulations, compliance standards, and risk management in the U.S. financial sector
• Experience with data analytics and market research tools to drive product strategy and performance metrics
• Demonstrated ability to manage large-scale programs with budgets exceeding $5M and timelines spanning multiple quarters

Preferred Qualifications

• Prior experience at a major financial institution like JP Morgan Chase or similar, focusing on branded card products
• Knowledge of digital marketing channels and CRM systems such as Salesforce or Adobe Experience Manager
• Certification in project management (PMP) or agile methodologies
• Background in consumer insights and competitive analysis for credit card portfolios

Required Skills

• Strategic planning and go-to-market execution
• Project management and agile methodologies
• Data analysis using tools like SQL, Tableau, or Excel
• Market research and consumer insights
• Cross-functional leadership and stakeholder management
• Financial modeling and budgeting
• Regulatory compliance in banking and credit cards
• Digital marketing and CRM proficiency
• Problem-solving and decision-making under pressure
• Communication and presentation skills
• Risk assessment and mitigation
• Innovation and creative thinking
• Team collaboration and mentoring
• Performance metrics tracking (KPIs, ROI)

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company match up to 6%
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers, wellness programs, and mental health support
• Flexible work arrangements, including hybrid options in New York, NY

JP Morgan Chase is an equal opportunity employer.