Vice President, Email Operations Marketing Delivery Lead - Lifestyle

Location: New York, NY, United States

Job Family: Marketing Delivery

About the Role

At JP Morgan Chase, we are a leading global financial services firm committed to helping clients achieve their ambitions through innovative solutions in investment banking, consumer and community banking, commercial banking, and asset and wealth management. As the Vice President, Email Operations Marketing Delivery Lead - Lifestyle, you will play a pivotal role in our Marketing Delivery team, managing the end-to-end execution of email marketing campaigns that promote lifestyle-oriented financial products and services to our diverse client base. Based in our vibrant New York, NY office, you will drive campaigns that enhance client engagement by blending personalized lifestyle content with tailored financial advice, ensuring seamless delivery that upholds our commitment to trust and excellence in the financial services industry. In this leadership position, you will collaborate closely with cross-functional teams including creative, analytics, and compliance experts to conceptualize, develop, and deploy email strategies that resonate with high-net-worth individuals and lifestyle-focused segments. Your responsibilities will include overseeing campaign planning from ideation to post-execution analysis, leveraging advanced tools to segment audiences and personalize communications that drive meaningful interactions and business growth. You will ensure all initiatives comply with stringent financial regulations, such as those from the SEC and FINRA, while optimizing for key performance indicators like engagement rates and conversion to financial products. We seek a strategic thinker with a passion for digital marketing in finance, capable of navigating the complexities of a global institution like JP Morgan Chase. This role offers the opportunity to innovate in lifestyle marketing, contributing to campaigns that empower clients in their financial journeys while advancing your career in a supportive, high-impact environment. Join us to shape the future of client communications at one of the world's most respected financial institutions.

Key Responsibilities

• Oversee the end-to-end execution of email marketing campaigns focused on lifestyle themes for JP Morgan Chase clients
• Collaborate with marketing, product, and compliance teams to ensure campaigns align with brand standards and regulatory requirements
• Develop and implement email operations strategies to enhance customer engagement and drive financial product adoption
• Monitor and analyze campaign performance using tools like Salesforce Marketing Cloud, reporting on key metrics such as open rates and conversions
• Manage vendor relationships and integrate third-party tools to streamline email delivery processes
• Ensure all email communications comply with financial industry regulations and JP Morgan's data privacy policies
• Lead optimization efforts for email personalization and segmentation to target diverse client lifestyles
• Coordinate with creative teams to produce compelling content that resonates with affluent clientele
• Track ROI of campaigns and provide insights to senior leadership for strategic decision-making

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in email marketing operations, preferably in the financial services industry
• Proven track record of managing end-to-end email campaign execution for large-scale marketing initiatives
• Strong understanding of email marketing platforms and compliance regulations such as CAN-SPAM and GDPR
• Experience leading cross-functional teams in a fast-paced corporate environment
• Demonstrated ability to analyze campaign performance metrics and optimize for ROI in a financial context

Preferred Qualifications

• Advanced degree or certification in digital marketing (e.g., Google Analytics, HubSpot)
• Prior experience at a major financial institution like JP Morgan Chase
• Knowledge of lifestyle marketing strategies tailored to high-net-worth clients
• Familiarity with A/B testing and personalization techniques in email campaigns

Required Skills

• Expertise in email marketing platforms (e.g., Salesforce Marketing Cloud, Marketo)
• Proficiency in data analytics tools (e.g., Google Analytics, Tableau)
• Strong project management and organizational skills
• Excellent communication and stakeholder management abilities
• Knowledge of HTML/CSS for email template customization
• Analytical mindset for performance metrics and A/B testing
• Understanding of financial services marketing and client segmentation
• Compliance awareness in digital marketing for regulated industries
• Creative problem-solving and adaptability in dynamic environments
• Leadership skills for team coordination and vendor oversight
• Familiarity with CRM systems like Salesforce
• Attention to detail in campaign execution and quality control
• Strategic thinking for ROI optimization
• Interpersonal skills for cross-functional collaboration

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance coverage
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at New York locations
• Flexible work arrangements, including hybrid options for eligible roles

JP Morgan Chase is an equal opportunity employer.