Vice President-Investments Product Marketing

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a strong commitment to innovation in investments, retirement products, brokerage, and banking services. As Vice President in Investments Product Marketing, you will play a pivotal role in shaping how our world-class offerings reach and engage clients. Based in our dynamic New York office, this position within the Marketing Strategy category offers the opportunity to drive impactful campaigns that support our mission to empower clients' financial futures in a competitive landscape. In this role, you will lead the development of targeted marketing strategies for our suite of investment products, ensuring they align with JP Morgan Chase's brand excellence and regulatory standards. You will collaborate closely with product managers, sales teams, and compliance experts to launch initiatives that highlight the unique value of our retirement solutions and brokerage services. By leveraging data-driven insights and market trends, you will craft narratives that resonate with diverse client segments, from individual investors to institutional players, while optimizing campaigns for maximum engagement and conversion. Success in this position requires a deep understanding of the financial services industry, including evolving trends in asset management and digital banking. You will analyze performance metrics to refine strategies, foster partnerships with creative agencies, and contribute to the broader marketing vision at JP Morgan Chase. This is an exciting chance to advance your career in a supportive environment that values innovation, integrity, and client-centricity, all while contributing to one of the world's most admired financial institutions.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for JP Morgan Chase's investments products, including retirement solutions, brokerage, and banking services
• Collaborate with product development teams to align marketing initiatives with new product launches and enhancements
• Conduct market research and competitive analysis to identify opportunities for product differentiation in the financial services sector
• Create compelling marketing collateral, campaigns, and content that resonate with high-net-worth individuals and institutional clients
• Lead cross-functional projects to integrate marketing efforts with sales, compliance, and digital teams
• Analyze performance metrics of marketing campaigns using tools like Google Analytics and CRM systems to optimize ROI
• Ensure all marketing materials comply with JP Morgan Chase's brand guidelines and financial regulations
• Build partnerships with external agencies and vendors to support large-scale marketing initiatives
• Monitor industry trends in investments and retirement services to inform strategic recommendations

Required Qualifications

• Bachelor's degree in Marketing, Business, Finance, or a related field; MBA preferred
• 7+ years of experience in product marketing within the financial services industry, with a focus on investments or retirement products
• Proven track record of developing and executing marketing strategies for brokerage, banking, or wealth management services
• Strong understanding of regulatory requirements in financial services, including SEC and FINRA guidelines
• Experience collaborating with cross-functional teams in a large financial institution
• Demonstrated ability to analyze market trends and customer data to drive product positioning

Preferred Qualifications

• Experience at a major financial institution like JP Morgan Chase or similar
• Knowledge of digital marketing tools and analytics platforms specific to fintech
• Prior work in retirement planning products or asset management marketing
• Certification in digital marketing or financial planning (e.g., CFP or Google Analytics)

Required Skills

• Product marketing strategy development
• Market research and competitive analysis
• Financial services regulations knowledge (SEC, FINRA)
• Digital marketing and content creation
• Data analytics and performance measurement
• Cross-functional team collaboration
• Brand management and storytelling
• Customer segmentation and targeting
• Project management and execution
• Strategic planning in investments sector
• Communication and presentation skills
• CRM software proficiency (e.g., Salesforce)
• Creative problem-solving
• Adaptability to fast-paced financial environments
• Leadership in marketing campaigns

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at JP Morgan Chase offices
• Flexible work arrangements including hybrid options in New York

JP Morgan Chase is an equal opportunity employer.