Vice President - Marketing Strategy, Offers & Shopping

Location: Wilmington, DE, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are at the forefront of redefining financial services through innovative marketing strategies that empower our customers. As Vice President - Marketing Strategy, Offers & Shopping, you will lead the development of cutting-edge marketing initiatives within Chase Offers & Shopping, a key pillar of our consumer banking division. Based in Wilmington, DE, this role offers the opportunity to shape personalized shopping experiences and targeted offers that drive customer loyalty and growth in a competitive fintech landscape. You will report to the Head of Marketing for Consumer Banking and collaborate closely with teams across product, technology, and analytics to deliver measurable business impact. Your primary focus will be on crafting data-driven strategies that enhance the Chase shopping ecosystem, leveraging insights from customer behavior to create compelling offers and promotions. This includes overseeing the full lifecycle of marketing campaigns—from ideation and segmentation to execution and optimization—while ensuring alignment with JP Morgan Chase's commitment to ethical marketing and regulatory compliance. You will analyze key performance indicators such as engagement rates and redemption metrics to refine strategies, fostering partnerships with e-commerce platforms and retailers to expand our offerings. This position demands a blend of creative vision and analytical rigor to navigate the evolving demands of the financial services industry. Joining JP Morgan Chase means becoming part of a global leader in finance with a culture that values innovation, diversity, and professional growth. In this role, you will mentor a talented team, influence senior-level decisions, and contribute to initiatives that directly impact millions of Chase customers. If you are passionate about marketing in the intersection of finance and e-commerce, this is your chance to lead transformative strategies that position JP Morgan Chase as the go-to partner for seamless shopping and savings experiences.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for Chase Offers & Shopping to drive customer engagement and acquisition
• Lead the ideation, testing, and launch of personalized offers and shopping experiences tailored to Chase customer segments
• Collaborate with product, data analytics, and technology teams to integrate marketing initiatives with Chase's digital platforms
• Analyze performance metrics of marketing campaigns, including ROI, conversion rates, and customer lifetime value
• Ensure all marketing strategies comply with JP Morgan Chase's risk management and regulatory standards
• Partner with external vendors and agencies to enhance shopping partnerships and promotional opportunities
• Mentor and manage a team of marketing professionals, fostering innovation in the financial services space
• Monitor industry trends in fintech, e-commerce, and consumer behavior to inform strategic decisions
• Present marketing strategy updates and results to senior leadership and stakeholders

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field
• 8+ years of experience in marketing strategy, preferably in financial services or consumer banking
• Proven track record of leading cross-functional teams in developing and executing marketing campaigns
• Deep understanding of digital marketing, customer analytics, and personalization strategies
• Experience with offers, loyalty programs, or shopping ecosystems in a retail or fintech environment
• Strong knowledge of regulatory compliance in financial marketing, including data privacy laws

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Prior experience at a major financial institution like JP Morgan Chase or similar
• Expertise in A/B testing and optimization of marketing offers using data-driven insights
• Familiarity with agile methodologies in marketing project management

Required Skills

• Strategic marketing planning and execution
• Data analytics and customer segmentation
• Digital marketing tools (e.g., Google Analytics, Adobe Experience Cloud)
• Project management and cross-functional collaboration
• Financial acumen and understanding of banking products
• Creative problem-solving and innovation
• Leadership and team management
• Regulatory knowledge in financial services (e.g., GDPR, CCPA)
• A/B testing and experimentation methodologies
• Communication and presentation skills
• Agile and scrum frameworks
• CRM systems (e.g., Salesforce)
• E-commerce and loyalty program expertise
• Stakeholder management
• Trend analysis in fintech and consumer behavior

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness programs
• On-site fitness centers and wellness initiatives at JP Morgan Chase locations
• Flexible work arrangements, including hybrid options in Wilmington, DE

JP Morgan Chase is an equal opportunity employer.