Vice President, North America Institutional Marketing

Location: New York, NY, United States

Job Family: Marketing

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a proud history of innovation and client focus. The Vice President, North America Institutional Marketing role within our Institutional Client Group offers an exciting opportunity to shape the marketing strategy for our asset management and investment banking solutions across North America. Based in our state-of-the-art New York office, you will join a dynamic team dedicated to engaging institutional clients such as pension funds, endowments, and corporations. This position is pivotal in driving brand awareness, thought leadership, and client acquisition in a competitive financial landscape, leveraging JP Morgan's unparalleled resources and global reach. In this role, you will lead the development of targeted marketing campaigns that highlight JP Morgan's expertise in areas like sustainable investing, alternative assets, and market insights. Responsibilities include crafting compelling narratives through multi-channel content, from digital platforms to executive events, while ensuring all efforts comply with stringent regulatory frameworks. You will collaborate closely with sales, product, and research teams to translate complex financial concepts into accessible, value-driven messaging that resonates with sophisticated institutional audiences. Success in this position requires a blend of strategic vision and hands-on execution to deliver measurable impact on client engagement and business growth. We seek a seasoned marketing professional passionate about the financial services industry, with a proven ability to innovate in a high-stakes environment. At JP Morgan Chase, you will have access to world-class tools, mentorship from industry leaders, and opportunities to contribute to initiatives that influence global markets. Join us to advance your career while helping our clients navigate an ever-evolving financial world, all within a culture that values diversity, inclusion, and professional excellence.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for JP Morgan Chase's North America Institutional Client Group, focusing on asset management and investment solutions
• Lead the creation of thought leadership content, including whitepapers, webinars, and reports tailored to institutional investors
• Collaborate with product, sales, and research teams to align marketing initiatives with business objectives and client needs
• Manage branding and positioning efforts for key institutional products in North America, ensuring compliance with regulatory standards
• Oversee digital marketing campaigns, including SEO, social media, and email marketing targeted at pension funds, endowments, and sovereign wealth funds
• Analyze market trends and client feedback to refine marketing approaches and measure ROI on campaigns
• Build and maintain relationships with external partners, agencies, and media outlets to amplify JP Morgan's institutional presence
• Mentor and develop a team of marketing professionals, fostering a culture of innovation and excellence
• Prepare executive-level presentations and reports on marketing performance and strategic recommendations
• Ensure all marketing materials adhere to JP Morgan's brand guidelines and ethical standards in financial services

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Finance, or a related field
• Minimum of 7-10 years of experience in institutional marketing within the financial services industry
• Proven track record in developing and executing marketing strategies for institutional clients in North America
• Deep understanding of asset management, investment banking, and capital markets
• Strong knowledge of regulatory requirements in financial marketing, including SEC and FINRA guidelines
• Experience leading cross-functional teams in a global financial institution
• Excellent communication and presentation skills with the ability to influence senior stakeholders

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience in digital marketing and content strategy for institutional audiences
• Prior work at a bulge-bracket investment bank or asset manager
• Familiarity with ESG and sustainable investing marketing trends
• Proficiency in marketing analytics tools and CRM systems like Salesforce

Required Skills

• Strategic marketing planning
• Content creation and storytelling
• Digital marketing expertise (SEO, PPC, social media)
• Financial product knowledge (asset management, equities, fixed income)
• Regulatory compliance in finance
• Data analytics and marketing metrics
• Project management
• Stakeholder management and negotiation
• Leadership and team development
• Creative problem-solving
• Public speaking and presentation skills
• CRM software proficiency (e.g., Salesforce)
• Market research and competitive analysis
• Cross-functional collaboration
• Adaptability in fast-paced environments

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at New York offices
• Flexible work arrangements and commuter benefits

JP Morgan Chase is an equal opportunity employer.