VP, Direct Mail Acquisitions Marketing Strategy

Location: Wilmington, DE, United States

Job Family: Quant Analytics

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a commitment to innovation and client success. As a Vice President in Direct Mail Acquisitions Marketing Strategy within our Consumer & Community Banking division, you will play a pivotal role in driving the growth of our credit card portfolios through targeted acquisition efforts. Based in Wilmington, DE, this Quant Analytics position involves supporting profitability analysis on card portfolios and managing the channel roadmap for sustainable growth. You will leverage data insights to craft strategies that enhance customer acquisition while ensuring alignment with our risk and compliance frameworks, contributing to JP Morgan Chase's mission of delivering superior financial solutions. In this role, you will conduct rigorous profitability analyses using advanced quantitative methods to evaluate the performance of existing and prospective credit card portfolios. This includes modeling acquisition costs, response rates, and long-term customer value to inform direct mail campaign decisions. You will lead the development of a comprehensive channel roadmap, collaborating with marketing, analytics, and product teams to prioritize initiatives that optimize direct mail effectiveness in a competitive financial landscape. At JP Morgan Chase, your work will directly impact our ability to acquire high-value customers responsibly, adhering to industry regulations and our core values of integrity and excellence. The ideal candidate thrives in a dynamic environment where quantitative analytics meets strategic marketing. You will monitor campaign performance, conduct A/B testing, and provide actionable recommendations to senior leadership, ensuring direct mail remains a key pillar in our customer acquisition strategy. Joining JP Morgan Chase offers not only the chance to work on high-stakes projects in one of the world's largest banks but also unparalleled opportunities for professional growth in the financial services sector. If you are passionate about data-driven marketing and portfolio optimization, this role will allow you to make a meaningful impact on our business trajectory.

Key Responsibilities

• Conduct in-depth profitability analysis on credit card portfolios to identify growth opportunities and optimize acquisition strategies
• Develop and manage the direct mail channel roadmap, including campaign planning, execution, and performance tracking
• Collaborate with cross-functional teams, including product, risk, and finance, to align marketing initiatives with business objectives
• Analyze customer data and market trends to recommend targeted direct mail acquisition tactics
• Monitor and report on key performance metrics such as response rates, acquisition costs, and lifetime value
• Drive innovation in direct mail strategies to enhance customer engagement and portfolio profitability
• Ensure all direct mail activities comply with JP Morgan Chase's regulatory and ethical standards
• Support A/B testing and experimentation to refine marketing approaches and maximize ROI
• Provide strategic insights to senior leadership on direct mail's role in overall customer acquisition goals

Required Qualifications

• Bachelor's degree in Finance, Economics, Marketing, Business Analytics, or a related quantitative field
• 5+ years of experience in marketing strategy, analytics, or direct mail acquisitions within the financial services industry
• Proven track record in profitability analysis for credit card portfolios or similar financial products
• Strong understanding of direct mail marketing channels and customer acquisition strategies
• Experience with data-driven decision making in a large-scale financial institution
• Proficiency in financial modeling and ROI analysis for marketing campaigns
• Ability to work in a fast-paced, regulated environment like banking

Preferred Qualifications

• Master's degree in Business Administration (MBA) or advanced analytics certification
• Experience at a major financial institution such as JP Morgan Chase or similar
• Knowledge of credit card regulations and compliance standards (e.g., FCRA, TCPA)
• Prior leadership in cross-functional teams for marketing roadmap development

Required Skills

• Advanced proficiency in SQL for data querying and analysis
• Expertise in Excel and financial modeling tools like Tableau or Power BI
• Strong analytical skills for profitability and ROI calculations
• Knowledge of direct mail marketing platforms and CRM systems (e.g., Salesforce)
• Experience with statistical analysis and predictive modeling
• Excellent communication and presentation skills for stakeholder reporting
• Project management abilities to oversee campaign roadmaps
• Understanding of financial services regulations and data privacy (e.g., GDPR, CCPA)
• Proficiency in Python or R for advanced data analytics
• Strategic thinking and problem-solving in a quantitative environment
• Team collaboration and leadership in matrixed organizations
• Attention to detail in compliance-driven marketing strategies
• Adaptability to evolving market trends in consumer finance

Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for advanced education
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships and mental health support
• Flexible work arrangements and hybrid options in Wilmington, DE
• Access to JP Morgan Chase's global mobility and career advancement opportunities

JP Morgan Chase is an equal opportunity employer.