VP Product Manager, Acquisition Marketing Capabilities

Location: Wilmington, DE, United States

Job Family: Product Management

About the Role

At JP Morgan Chase, we are at the forefront of transforming the financial services landscape through innovative product solutions. As a Vice President Product Manager in Acquisition Marketing Capabilities within our Card organization, you will play a pivotal role in leading the rapid growth of product development initiatives. Based in Wilmington, DE, this position offers the opportunity to shape end-to-end capabilities that drive customer acquisition for our world-class credit card portfolio. You will collaborate with diverse teams to build scalable platforms that enhance marketing efficiency, personalize customer experiences, and ensure adherence to stringent financial regulations, all while contributing to JP Morgan Chase's mission of empowering clients in a digital-first world. In this dynamic role, you will define and execute the product strategy for acquisition marketing tools, leveraging data insights to optimize campaigns and reduce acquisition costs. Working closely with engineering, analytics, and marketing stakeholders, you will prioritize features that integrate advanced technologies like AI-driven personalization and real-time bidding systems. Your expertise in the financial services industry will be crucial for navigating complex regulatory environments, such as those governed by the CFPB and data protection laws, ensuring our products not only innovate but also maintain the highest standards of security and trust. Success in this position requires a blend of strategic vision and hands-on execution to deliver measurable business impact. Joining JP Morgan Chase means becoming part of a global leader committed to innovation and inclusion. You will have access to cutting-edge resources, mentorship from industry experts, and opportunities to advance your career in a supportive environment. If you are passionate about product management in fintech and eager to influence how millions of customers engage with our card products, this role is your chance to make a lasting difference.

Key Responsibilities

• Lead the development and roadmap for acquisition marketing capabilities within JP Morgan Chase's Card organization, focusing on scalable product solutions
• Collaborate with engineering, data science, and marketing teams to build end-to-end platforms for customer acquisition and personalization
• Define product vision and strategy aligned with business goals, ensuring compliance with financial regulations and risk management standards
• Analyze market trends and competitor offerings in the financial services sector to identify opportunities for innovation
• Drive A/B testing and performance metrics to optimize acquisition funnels and improve conversion rates
• Partner with legal and compliance teams to integrate data privacy and security features into marketing products
• Mentor junior product managers and foster a culture of agile product development
• Monitor product performance using KPIs such as customer acquisition cost (CAC) and lifetime value (LTV), reporting to senior leadership
• Integrate emerging technologies like AI and machine learning to enhance marketing personalization for card products

Required Qualifications

• Bachelor's degree in Business, Finance, Marketing, Computer Science, or a related field
• 7+ years of experience in product management, with a focus on marketing technologies or acquisition strategies in financial services
• Proven track record of leading cross-functional teams to deliver customer acquisition products in a regulated environment
• Deep understanding of data privacy regulations such as GDPR and CCPA, particularly in the context of financial marketing
• Experience with agile methodologies and product lifecycle management in large-scale organizations
• Strong analytical skills with proficiency in data-driven decision making for marketing optimization

Preferred Qualifications

• MBA or advanced degree in a relevant field
• Prior experience at a major financial institution like JP Morgan Chase or similar
• Familiarity with credit card industry trends and customer acquisition challenges
• Certification in product management (e.g., Certified Scrum Product Owner) or digital marketing

Required Skills

• Product roadmap development
• Agile and Scrum methodologies
• Data analytics and visualization tools (e.g., Tableau, SQL)
• Marketing automation platforms (e.g., Salesforce Marketing Cloud)
• Customer journey mapping and personalization strategies
• Financial regulations and compliance knowledge
• Cross-functional team leadership
• Stakeholder management and communication
• A/B testing and experimentation frameworks
• AI/ML applications in marketing
• Risk assessment in financial products
• Strategic thinking and problem-solving
• Technical aptitude for API integrations
• Project management tools (e.g., Jira, Confluence)

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• Flexible work arrangements and hybrid options in Wilmington, DE
• Access to on-site fitness centers and wellness programs

JP Morgan Chase is an equal opportunity employer.