Web and Appstore Marketing Manager - Associate

Location: LONDON, United Kingdom

Job Family: Mktg Planning and Development

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a rich history of innovation in banking, investment, and asset management. As a Web and Appstore Marketing Manager - Associate in our Marketing Planning and Development team, you will play a pivotal role in enhancing our digital presence, particularly for our award-winning mobile apps that serve millions of clients worldwide. Based in our dynamic London office, you will contribute to strategies that drive user growth and engagement in the competitive fintech landscape, ensuring our digital banking solutions remain at the forefront of the industry. Your primary focus will be on optimizing web and app store channels to boost visibility and conversions for JP Morgan Chase's consumer and commercial banking apps. This includes crafting data-driven campaigns that align with our commitment to secure, client-centric financial services. You will work closely with cross-functional teams to launch targeted promotions, analyze user behavior, and iterate on marketing tactics that comply with stringent regulations like those from the FCA. By leveraging tools such as ASO best practices and analytics platforms, you will help maximize app downloads and retention rates, directly impacting our market share in EMEA and beyond. This role offers an exciting opportunity to innovate within a supportive environment at one of the world's most admired financial institutions. You will report to senior marketing leaders and have exposure to high-impact projects that shape JP Morgan Chase's digital transformation. If you are passionate about digital marketing in finance and thrive in a fast-paced, global setting, join us to make a meaningful difference in how clients interact with our services.

Key Responsibilities

• Develop and execute web and App Store marketing strategies to drive user acquisition and engagement for JP Morgan Chase's mobile banking and investment apps
• Optimize app store listings, including keywords, metadata, and visuals, to improve visibility and conversion rates in the financial services market
• Collaborate with product, design, and engineering teams to align marketing efforts with app updates and feature launches
• Analyze performance data using tools like Google Analytics and App Annie to measure ROI and refine campaigns
• Manage A/B tests for web content and app promotions to enhance user experience in a secure banking environment
• Ensure all marketing activities comply with financial regulations and JP Morgan's brand standards
• Monitor competitor activities in digital banking spaces and recommend innovative strategies
• Lead cross-regional campaigns for the EMEA market, focusing on London-based initiatives
• Report on key metrics such as downloads, retention, and engagement to senior leadership
• Stay updated on emerging trends in fintech marketing and integrate them into JP Morgan's digital ecosystem

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 3-5 years of experience in digital marketing, with a focus on web and app store optimization
• Proven track record in managing marketing campaigns for mobile apps in the financial services sector
• Strong understanding of SEO, ASO (App Store Optimization), and digital analytics tools
• Experience with A/B testing and performance metrics in high-stakes environments like banking
• Knowledge of regulatory requirements in financial marketing, such as GDPR and FCA guidelines
• Excellent project management skills with the ability to handle multiple stakeholders

Preferred Qualifications

• Advanced degree (MBA) in Marketing or Digital Strategy
• Experience working in a global financial institution like JP Morgan Chase
• Familiarity with marketing automation tools specific to fintech
• Certifications in Google Analytics, SEMrush, or App Annie
• Prior exposure to cross-functional teams in asset management or investment banking

Required Skills

• Digital Marketing Expertise
• App Store Optimization (ASO)
• Search Engine Optimization (SEO)
• Data Analytics and Reporting
• A/B Testing and Experimentation
• Project Management
• Stakeholder Collaboration
• Regulatory Compliance Knowledge
• Content Creation and Copywriting
• Google Analytics Proficiency
• Creative Problem-Solving
• Communication Skills
• Fintech Industry Awareness
• Agile Methodology
• Performance Metrics Analysis

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance coverage
• Generous retirement savings plan with company matching contributions
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee assistance programs for wellness and financial counseling
• Hybrid work model with flexibility for London-based employees
• Access to exclusive employee discounts and perks through JP Morgan's benefits portal

JP Morgan Chase is an equal opportunity employer.