Website Acquisition Strategy (Public) Associate

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a proud history of innovation and client focus. As a Website Acquisition Strategy (Public) Associate on our Wealth Management Digital Marketing team, you will play a pivotal role in driving new client acquisition through targeted digital strategies. Based in our dynamic New York office, you will leverage cutting-edge performance marketing techniques to promote our wealth management solutions to high-potential audiences, contributing to the firm's growth in a competitive financial landscape. This position offers the opportunity to work on high-impact projects that directly influence client engagement and business outcomes in one of the world's most prestigious institutions. Your core responsibilities will include developing and optimizing website acquisition campaigns using paid search, SEO, and content strategies tailored to the nuances of financial services. You will analyze user behavior and campaign performance to refine tactics that lower acquisition costs while increasing the quality of leads for our wealth management advisors. Collaborating closely with teams in product development, legal compliance, and creative services, you will ensure all initiatives adhere to stringent regulatory standards such as those set by the SEC and FINRA, while aligning with JP Morgan Chase's commitment to ethical and transparent marketing practices. In this role, you will thrive in a data-driven environment, utilizing advanced analytics tools to measure success against KPIs like CPA and conversion rates. Opportunities for innovation abound, from experimenting with emerging technologies like AI-driven personalization to staying ahead of industry trends in digital finance. Joining JP Morgan Chase means becoming part of a supportive culture that values professional growth, with access to mentorship, training, and career advancement paths that can propel your expertise in financial marketing to new heights.

Key Responsibilities

• Develop and execute website acquisition strategies to attract new clients to JP Morgan Chase's Wealth Management platforms
• Manage paid search campaigns (SEM/PPC) focused on high-intent keywords related to wealth management services
• Optimize website content and user experience to improve conversion rates for prospective clients
• Analyze performance metrics to refine acquisition funnels and maximize ROI on marketing spend
• Collaborate with cross-functional teams including product, compliance, and content to ensure campaigns align with brand standards and regulations
• Conduct market research on competitor strategies and emerging trends in financial digital marketing
• Test and iterate on landing pages, ad creatives, and email nurture sequences to enhance lead quality
• Report on key performance indicators (KPIs) such as cost per acquisition (CPA), click-through rates (CTR), and client conversion rates to senior leadership
• Leverage data-driven insights to recommend budget allocations across channels for optimal client growth
• Stay updated on digital marketing technologies and tools to innovate acquisition tactics in the competitive wealth management space

Required Qualifications

• Bachelor's degree in Marketing, Business, Finance, or a related field
• 2-4 years of experience in digital marketing, performance marketing, or client acquisition strategies
• Proven track record in driving website traffic and lead generation within the financial services sector
• Strong understanding of SEO, SEM, and paid search optimization
• Experience with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
• Knowledge of regulatory compliance in financial advertising (e.g., SEC, FINRA guidelines)
• Excellent analytical skills with the ability to interpret data and derive actionable insights

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience in wealth management or high-net-worth client acquisition
• Familiarity with A/B testing and multivariate experimentation in digital campaigns
• Prior work at a top-tier financial institution or digital agency serving finance clients
• Certification in Google Ads, Google Analytics, or digital marketing platforms

Required Skills

• Digital marketing strategy development
• Performance marketing and ROI optimization
• SEO and SEM expertise
• Google Analytics and data visualization tools
• A/B testing and experimentation methodologies
• Financial services regulatory knowledge
• Lead generation and funnel optimization
• Cross-functional collaboration
• Analytical thinking and problem-solving
• Project management and prioritization
• Creative content ideation for ads
• Market research and competitive analysis
• Proficiency in Microsoft Excel and Google Sheets
• Communication and presentation skills
• Adaptability to fast-paced environments

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company matching
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at select locations
• Flexible work arrangements including hybrid options in New York

JP Morgan Chase is an equal opportunity employer.