About Canonical

Canonical, the company behind Ubuntu Linux, has been a pioneer in open source software since 2004. As the publisher of Ubuntu—one of the world's most widely used open source platforms—Canonical powers innovation in public cloud, machine learning, robotics, blockchain, AI, IoT, and beyond. Our mission is to make open source accessible and reliable for developers and enterprises worldwide, driving technological adoption at scale.

With a global, remote-first culture established from day one, Canonical employs top talent across continents, fostering collaboration through virtual tools and periodic in-person sprints. Marketing at Canonical is at the cutting edge, leveraging advanced martech stacks to fuel commercial growth, expand market reach, and fill sales funnels with high-quality leads.

Role Overview

The Junior Ads Specialist role at Canonical is a dynamic entry into performance marketing within a high-impact tech environment. Reporting to the Growth Engineering Manager, you'll support the Marketing team in executing paid advertising strategies that drive business outcomes for Ubuntu and Canonical's expansive product portfolio.

This fully remote position in the EMEA region offers ownership of campaigns, hands-on experimentation, and opportunities to innovate with AI and automation. If you're passionate about technology marketing, data-driven optimization, and open source innovation, this role positions you at the forefront of Canonical's growth trajectory.

Key Responsibilities

• Support marketing team members with setting up and monitoring paid ads campaigns across platforms like Google, LinkedIn, and Meta.
• Monitor paid ads performance and budgets across the Marketing team, ensuring efficient spend and maximum ROI.
• Build on automation and AI tools to improve paid ads performance and streamline operations.
• Develop Canonical's adtech stack to industry-leading standards, enhancing tracking, analytics, and campaign efficiency.

Qualifications & Requirements

Canonical seeks candidates who thrive in fast-paced, ownership-driven environments. Ideal applicants demonstrate:

• Proficiency with all major ad platforms including Google Ads, LinkedIn Ads, Meta Ads, and others.
• Familiarity with campaign tracking and analytics tools for precise performance measurement.
• Experience driving successful lead generation campaigns with measurable results.
• Strong background in A/B testing and data-driven decision making to optimize outcomes.
• Exceptional interpersonal skills for building trusting relationships across diverse, cross-functional teams.
• Proven ability to prioritize high-impact tasks, meet deadlines without compromising quality.
• A growth mindset—bold thinkers who embrace risks, continuous learning, and industry trends in marketing technology.
• Willingness to travel up to 4 times a year for internal events and team sprints.

No formal degree is required; we prioritize demonstrated skills, curiosity, and a passion for technology marketing in open source ecosystems.

Benefits & Perks

Canonical offers a premium compensation package tailored to global equity, including competitive base pay influenced by location, experience, and skills. Additional rewards may include annual bonuses and sales incentives.

• Fully remote working environment—we've been remote-first since 2004.
• Personal learning and development budget of $2,000 USD per annum to fuel your growth.
• Annual compensation review and recognition rewards for outstanding contributions.
• Generous annual holiday leave and comprehensive parental leave policies.
• Employee Assistance Programme for wellbeing support.
• Opportunity to travel to new locations for colleague meetups at sprints.
• Priority Pass for travel and upgrades for long-haul company events.

Career Growth

At Canonical, career progression is driven by ownership and impact. As a Junior Ads Specialist, you'll gain exposure to advanced martech, collaborate with engineering and sales leaders, and contribute to Ubuntu's global adoption. Our emphasis on learning—backed by a $2,000 annual budget—ensures you stay ahead in adtech, AI-driven marketing, and performance optimization.

High performers advance quickly into senior roles, with pathways to manage larger campaigns, lead adtech initiatives, or specialize in emerging tech like AI for personalization. Canonical's flat structure rewards initiative, making this an ideal launchpad for ambitious marketers in open source.

Why Join Canonical

Joining Canonical means working on world-changing technology. Ubuntu underpins cloud infrastructure for hyperscalers, AI models, IoT devices, and robotics—shaping the future of computing. Our remote-first model eliminates commutes, offering flexibility while connecting you to a global network of experts.

Experience a culture of excellence, curiosity, and collaboration. We recruit the best, challenge you to raise your game, and provide tools to succeed. As an equal opportunity employer, Canonical values diverse perspectives, ensuring fair consideration regardless of identity. Work at Canonical is a step into 21st-century digital business, where open source meets cutting-edge marketing.

Role FAQs

Is this role fully remote?

Yes, this is a fully remote role based in the EMEA region, with occasional travel for internal events (up to 4 times per year).

What ad platforms will I work with?

You'll handle major platforms like Google Ads, LinkedIn, Meta, and others, with opportunities to expand the adtech stack.

What's the experience level required?

This is a junior role ideal for those with some campaign experience, a growth mindset, and proficiency in ad tools—no senior-level expertise needed.

How does Canonical support professional development?

Enjoy a $2,000 USD annual learning budget, annual reviews, and access to cutting-edge martech training.

Is salary negotiable based on location?

Base pay accounts for geographical location within EMEA, experience, and skills, with global equity principles applied.