About PepsiCo

PepsiCo is a global leader in the food and beverage industry, with an iconic portfolio of brands that bring refreshment and joy to consumers worldwide. In Poland, PepsiCo stands out with powerhouse snacks like Lay’s, the undisputed #1 brand in its category. As a company committed to innovation, sustainability, and consumer-centric growth, PepsiCo invests in dynamic teams to shape the future of snacking. Joining PepsiCo means contributing to brands that create unforgettable moments, from innovative flavors to trendsetting campaigns, all while working in a collaborative, high-impact environment.

Role Overview

The Junior Brand Manager position for Lay’s in Warszawa, Poland, offers an exciting entry into premium FMCG marketing at PepsiCo. Reporting directly to the Senior Brand Manager, you’ll play a pivotal role in steering Lay’s through its growth phase. This role involves co-creating game-changing strategies, localizing regional activations, and managing high-visibility projects. Lay’s isn’t just chips—it’s a cultural phenomenon uniting people over shared pleasures. With a flexible hybrid model (3 office days/week), you’ll thrive in a close-knit team of passionate marketers focused on out-of-the-box ideas and consumer loyalty.

Key Responsibilities

Business Performance

Contribute to achieving volume, revenue, profit, and share of market (SOM) goals for Lay’s. Dive deep into the business landscape and competitive dynamics to inform decisions.

Strategic Planning & Innovation

Support the brand’s annual activity plan and budget. Localize regional activations, deliver key initiatives, and advance the innovation agenda with new products and flavors.

Communication & Execution

Localize communications, optimize A&M investments, and ensure brand image enhancement. Manage project execution timing and quality, collaborating with media agencies, trade marketing, and sales for consumer-centric activations.

Relationship Management

Partner with the Senior Brand Manager on the activation calendar. Collaborate across functions like Commercialization, Consumer Insights, Sales, Operations, and Revenue Management, delivering timely insights.

Qualifications & Requirements

To succeed as Junior Brand Manager at PepsiCo, candidates need a university degree, ideally in Marketing or Management, plus 1+ years of experience in FMCG, advertising, or research agencies. Key traits include independent work ethic, self-motivation, and a passion for development. Essential skills encompass marketing budget control, brand project management, advertising contributions, project management prowess, strong analytics (Nielsen experience preferred), collaboration, communication, and flexibility in a fast-paced environment. Proficiency in English and Polish is required.

Benefits & Perks

PepsiCo offers competitive perks for this role, including an annual bonus tied to performance, private medical care for comprehensive health coverage, life insurance for peace of mind, a Multisport card for fitness enthusiasts, PPE (Employee Pension Plan) for long-term financial security, and a legal support program. Enjoy a hybrid work model blending office collaboration with flexibility, plus exposure to the #1 snack brand’s exciting projects.

Career Growth

This Junior Brand Manager role is a launchpad for marketing careers at PepsiCo. Gain hands-on experience with high-stakes projects, cross-functional partnerships, and consumer insights. Develop superpowers in strategy, innovation, and execution while working on Lay’s growth trajectory. PepsiCo’s investment in talent includes learning opportunities, mentorship from seasoned marketers, and paths to senior roles. In Poland’s dynamic FMCG market, you’ll build a network and skills transferable globally within PepsiCo’s portfolio.

Why Join Us

Join Lay’s at PepsiCo to work on the largest snack brand, driving innovations that delight millions. Be part of a tight-knit team prioritizing consumer joy, trendsetting, and bold ideas. Warszawa’s vibrant scene complements PepsiCo’s hybrid model, offering work-life balance amid high responsibility. With visible impact on a global icon, this role promises stimulation, growth, and the chance to shape snacking’s future in Poland and beyond.

Role FAQs

What is the work model?

Flexible hybrid: 3 office days per week in Warszawa, plus more for workshops.

What experience is needed?

1+ years in FMCG marketing or agencies; university degree preferred.

Is Polish language required?

Yes, proficient spoken and written English and Polish.

What salary can I expect?

Estimated 65,000-95,000 PLN yearly, based on market rates with buffer.

How does this role support career growth?

High-visibility projects, cross-functional exposure, and mentorship accelerate advancement.