About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer-pleasing products. In Kazakhstan, PepsiCo has a strong presence, focusing on categories like dairy, beverages, and snacks to meet local market demands while upholding international standards. As a Junior Brand Manager in the Traditional Dairy category in Almaty, you'll contribute to this legacy by shaping brands that resonate with Kazakh consumers.

Role Overview

The Junior Brand Manager - Traditional Dairy category role at PepsiCo in Almaty, Kazakhstan, is an entry-to-mid-level position perfect for ambitious marketing professionals eager to make an impact in the fast-moving consumer goods (FMCG) sector. Reporting to senior brand management, you'll support the end-to-end marketing efforts for dairy products, from strategy development to execution. This full-time role offers hands-on experience in a dynamic international environment, blending creativity, analytics, and collaboration. If you have 1-2 years of marketing experience and a passion for consumer insights, this is your chance to launch your career at PepsiCo.

Key Responsibilities

In this role, you'll play a vital part in driving brand success through diverse tasks:

• Support the development, planning, and execution of the annual brand marketing calendar and related activities.
• Participate in new product development and launches, including product positioning sessions.
• Assist in crafting communication strategies and digital activations, with a focus on social media marketing (SMM).
• Coordinate the creation of advertising and communication materials alongside creative and media agencies, managing approval processes.
• Manage packaging adaptations to align with global PepsiCo guidelines and local Kazakh market needs.
• Conduct thorough market and competitor analysis, delivering insights-based recommendations.
• Support short-term brand and product promotion plans.
• Analyze internal brand KPIs and performance metrics to inform decisions.
• Track category budgets on annual and monthly bases, handling accruals and controls.
• Coordinate with suppliers, manage documentation, and prepare regular monthly brand and marketing reports.
• Collaborate with sales and cross-functional teams to advance brand initiatives.

Qualifications & Requirements

To succeed as a Junior Brand Manager at PepsiCo, candidates should meet these criteria:

• 1–2+ years of experience in marketing roles such as Junior Brand Manager, Marketing Specialist, Assistant, or internships.
• FMCG sector experience is a significant advantage.
• Prior work in an international company or advertising agency is highly valued.
• Strong analytical skills with proficiency in handling research data, reviews, reports (e.g., Nielsen).
• Advanced proficiency in MS Office, particularly Excel and PowerPoint.
• English at Intermediate to Upper-Intermediate level or higher.
• Excellent cross-functional collaboration, communication, organizational, and time-management skills.

No advanced degree is strictly required, but a bachelor's in marketing, business, or a related field is ideal. PepsiCo values diverse backgrounds and a proactive mindset.

Benefits & Perks

PepsiCo offers a comprehensive benefits package designed to support your professional and personal life:

• Competitive salary estimated at 65,000 - 95,000 KZT monthly, based on Food & Beverage sector rates in Kazakhstan with a buffer for top talent.
• Performance-based bonuses and incentives.
• Health insurance, wellness programs, and employee assistance.
• Paid time off, parental leave, and flexible working options.
• Access to training programs, mentorship, and global mobility opportunities.
• Modern office in Almaty with collaborative spaces and team-building events.

Career Growth

At PepsiCo, your career trajectory is limitless. This Junior Brand Manager role serves as a launchpad to senior positions like Brand Manager, Category Lead, or Marketing Director. PepsiCo invests in talent through leadership development programs, rotations across functions, and exposure to international projects. Many alumni advance rapidly within Kazakhstan or relocate to regional hubs. With PepsiCo's focus on digital transformation and sustainability, you'll gain cutting-edge skills in high-demand areas like data analytics and consumer-centric innovation.

Why Join Us

Joining PepsiCo in Almaty means becoming part of a global powerhouse with local impact. You'll work on beloved dairy brands, influencing consumer choices in Kazakhstan's growing market. Enjoy a premium work culture emphasizing innovation, inclusivity, and results. PepsiCo's commitment to sustainability—through initiatives like reducing plastic waste and promoting healthy products—aligns with forward-thinking professionals. In Almaty, benefit from a vibrant city life, strategic location, and proximity to key markets. This role offers stability, excitement, and the prestige of PepsiCo on your resume.

Role FAQs

What is the work schedule?

Full-time, standard business hours with flexibility for project deadlines.

Is relocation support provided?

For exceptional candidates, discuss during interviews.

What tools will I use daily?

MS Office suite, research platforms like Nielsen, and PepsiCo's internal systems for planning and reporting.

Is Kazakh or Russian language required?

Beneficial for local collaboration, though English is primary for global alignment.

How does PepsiCo support professional development?

Through mentorship, online courses, and annual performance reviews with growth plans.

Ready to elevate your marketing career? Apply now for the Junior Brand Manager role at PepsiCo in Almaty.