The Senior Vice President and Area Manager works within the overall context of Northern California Regional or Southern California Regional and National strategy to assure that Kaiser Permanente is positioned to optimize performance in terms of quality, service, and affordability. The ability to deliver high levels of customer satisfaction and member retention is the key performance focus of the local market. At the same time, in order to maintain market leadership, the Area Manager must ensure to maintain a fiscally sound enterprise capable of generating required financial returns.

The Senior Vice President and Area Manager must develop and execute customer-focused business and operations strategies that respond to unique market factors such as size, demographics, competitors, employer characteristics and segmentation strategy, and targeted consumer expectations. These plans must effectively integrate with, influence, leverage, and be consistent with Regional and National strategies, investments, approaches, processes and capabilities. The plans also must support Community Benefit and other community outreach and support activities in the market area.

A key driver of local market success is the ability of the Senior Vice President and Area Manager to partner with The Permanente Medical Group (TPMG) in Northern California or The Southern California Permanente Medical Group (SCPMG) in Southern California and Labor. TPMG or SCPMG is the sole provider of medical services and medical office/key ancillary department management in Northern California or Southern California. The local market is the focus of efforts to improve member services and directly impacts economic viability and market sustainability. The Senior Vice President and Area Manager must work closely with TPMG or SCPMG and Labor to establish mutual performance expectations. These expectations need to be based on local competitive benchmarks and targeted for market-leading performance. These performance expectations will drive the strategy and requirements of numerous operational areas including medical service operations, external provider affiliations and relations, quality and service initiatives, and medical services and provider contracting.

The Senior Vice President and Area Manager is also charged with assessing local market opportunities and needs and then utilizing, communicating, and sharing this information so that these opportunities are realized. The position is the primary interface with local government and community bodies; the Senior Vice President and Area Manager must develop strong, positive relationships with these key stakeholders.