About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people dedicated to delivering innovative products that bring joy to consumers while advancing sustainability goals. In Poland, PepsiCo has a strong presence with production facilities, distribution networks, and shared service centers that support global operations. The company's commitment to fostering a dynamic, inclusive culture makes it an employer of choice for marketing and media professionals.

Role Overview

The KCC Media and TCP Planner role at PepsiCo in Warszawa, Poland, is pivotal in delivering high-impact media planning and buying campaigns within the PepsiCo structure. Based in the vibrant city-center offices in Warszawa and Kraków, you'll work in an informal, engaging atmosphere alongside inspiring colleagues. This position demands drive, ingenuity, and agility to manage multiple digital campaigns for assigned countries, from inception to performance reporting. As part of the global team, you'll leverage cutting-edge tools like PepsiCo's DSP, Datorama, and AI technologies to optimize media performance and demonstrate tangible value.

Key Focus Areas

Your work will integrate digital strategies with offline channels, ensuring a holistic approach to campaign success. With 1-3 years of experience in programmatic and social campaigns, you'll thrive in a fast-paced environment reacting to stakeholder needs while upholding PepsiCo's brand safety and fraud standards.

Key Responsibilities

In this role, you'll be accountable for end-to-end campaign management, including planning, buying, optimization, implementation, and post-campaign reporting. Specific duties include:

• Managing multiple digital campaigns simultaneously for assigned countries.
• Assisting in creating integrated digital plans that consider cross-channel impacts.
• Implementing real-time optimization tools like Datorama and AI to enhance media performance.
• Providing high-standard reporting to support the Team Leader and Senior Media Planners.
• Staying ahead of evolutions in social, search, programmatic buying, data platforms, and analytics.
• Ensuring compliance with PepsiCo Brand Safety and Fraud standards.
• Leveraging behavioral and human insights for campaign recommendations.
• Aligning with top-line business objectives and developing commercial acumen.

Qualifications & Requirements

To succeed as a KCC Media and TCP Planner, candidates should possess:

• 1-3 years of experience in programmatic and/or social campaign planning and buying across digital platforms.
• Proven track record in executing brand campaigns and delivering on KPIs.
• Agility to handle last-minute stakeholder requests.
• Solid understanding of tracking, attribution, and tools like DCM (a plus).
• Analytical mindset to interpret data into actionable strategies.
• Ability to distill insights and present to teams and senior stakeholders.
• Excellent attention to detail, project management, and collaboration skills.
• Technical savvy, including knowledge of 1st party audiences in PepsiCo DSP and Ad Ops experience.

Experience as an Ad Ops specialist and awareness of industry trends are highly valued.

Benefits & Perks

PepsiCo offers a comprehensive benefits package designed to support your professional and personal life:

• Dynamic work environment in city-center offices in Warszawa and Kraków with an informal, engaging culture.
• Opportunities to work with global teams delivering vital services worldwide.
• Access to advanced tools and training in media technologies like Datorama and AI.
• Competitive salary estimated at 65,000-95,000 PLN yearly, based on Food & Beverage sector rates in Poland.
• Professional development through exposure to business objectives and innovative success stories.
• Health and wellness programs, flexible working options, and employee support initiatives.
• Commitment to sustainability and ethical practices, including whistleblower protection procedures.

Career Growth

At PepsiCo, career progression is driven by performance and initiative. Starting as a KCC Media and TCP Planner, you can advance to Senior Media Planner/Buyer or leadership roles within the global media team. The company's 'get-things-done' culture rewards dynamism, providing mentorship, training, and exposure to international markets. Build commercial acumen and expertise in emerging trends to unlock opportunities in digital strategy, analytics, or broader marketing functions.

Why Join Us

Joining PepsiCo means being part of a legacy of innovation in the food and beverage industry. In Poland, our shared service centers like KCC offer a platform to impact global campaigns while enjoying a collaborative, agile workplace. With a focus on employee development, brand-leading projects, and work-life balance, this role positions you at the forefront of digital media evolution. Make a difference with PepsiCo—apply today and bring your media expertise to a world-class team.

Role FAQs

Q: What experience level is required?
A: 1-3 years in programmatic/social campaign planning and buying.

Q: Is travel required?
A: Primarily office-based in Warszawa/Kraków, with potential for virtual global collaboration.

Q: What tools will I use?
A: PepsiCo DSP, Datorama, AI optimization tech, and platforms like DCM.

Q: How does PepsiCo support professional growth?
A: Through hands-on projects, reporting exposure, and alignment with business objectives.

Q: What is the company culture like?
A: Informal, engaging, and action-oriented, with inspiring colleagues worldwide.