About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs hundreds of thousands of passionate professionals dedicated to delivering innovative products and sustainable growth. In Poland, PepsiCo's presence is strong, with key hubs in Kraków and Warsaw serving as vital centers for global operations. Our Kraków office, located in the vibrant city center, fosters an informal, engaging atmosphere where drive and ingenuity thrive. Here, teams deliver essential services to PepsiCo employees worldwide, emphasizing productivity, agility, and a get-things-done culture.

Role Overview

The KCC Media & TCP Planner Buyer Team Leader role at PepsiCo in Kraków, Malopolskie, Poland, is a senior leadership position responsible for spearheading the Planning and Buying team. This role holds full accountability for delivering digital media campaigns across all European countries. Key focus areas include campaign delivery, team productivity, and strategic media planning on platforms like DV360, Facebook, TikTok, and AdForm. As a leader, you'll manage stakeholder relationships, optimize performance using AI tools, and ensure brand safety while driving efficiency and innovation in digital advertising.

Strategic Impact

In this position, you'll shape PepsiCo's digital media strategy, integrating online and offline channels for maximum impact. With Europe-wide scope, your decisions will influence brand campaigns for top PepsiCo products, leveraging data-driven insights to exceed KPIs.

Key Responsibilities

Success in this role demands expertise in planning, execution, and leadership. Core duties include:

• Defining and executing planning and buying strategies for the Media Planning and Buying team.
• Managing the media KCC Buying and Planning team, covering strategy, evaluation, and performance reporting.
• Overseeing PEP digital campaigns end-to-end, from client briefings and stakeholder management with brand and TCP teams to optimization, implementation, and post-campaign analysis.
• Creating integrated digital plans that account for cross-channel impacts, ensuring seamless digital-offline synergy.
• Handling Ad Tech and optimization, including Ad Ops for data protection, audience strategies in DSPs, and deploying tools like Datorama and AI for real-time performance boosts.
• Staying ahead of trends in social, search, programmatic buying, data analytics, and platform evolutions; training team members accordingly.
• Supporting productivity reporting to demonstrate efficiency, secure resources, and scale capabilities.
• Leading team HR functions: recruitment, onboarding, capability assessments, training plans, and work charter development.
• Fostering a culture of knowledge sharing, brand safety, and fraud prevention across media and marketing teams.
• Providing insights on behavioral trends, campaign performance, and aligning with market unit business objectives.

Qualifications & Requirements

To excel as KCC Media & TCP Planner Buyer Team Leader, candidates need:

• Over 15 years of hands-on experience in programmatic and/or social campaign planning and buying across major digital platforms.
• Proven track record in executing brand campaigns, defining KPIs, and delivering results.
• Deep expertise in DV360 and Facebook, plus solid knowledge of Campaign Manager (CM), ad tech, ad ops, tracking, and attribution; DCM experience is a plus.
• Demonstrated excellence in managing teams of 10+ members, with strong skills in leadership, empowerment, conflict resolution, and project management.
• Analytical mindset for interpreting data into actionable strategies, lateral problem-solving, and presenting to senior stakeholders.
• Soft skills including reactivity to last-minute requests, collaboration, honesty, and technical savvy.

Poland-based candidates will receive remuneration details during interviews for transparent negotiations.

Benefits & Perks

Joining PepsiCo in Kraków offers premium benefits tailored to high-performers:

• Dynamic city-center office environment that's informal and inspiring.
• Global exposure through Europe-wide campaign leadership.
• Comprehensive professional development, including training and upskilling opportunities.
• Competitive salary estimated at 210,000 - 308,000 PLN yearly, based on sector rates with buffer.
• Focus on work-life balance in a high-energy, supportive culture.
• Access to industry-leading tools and technologies for media optimization.
• Team-building initiatives and career progression paths within PepsiCo's global network.

Career Growth

PepsiCo invests heavily in talent development. As Team Leader, you'll collaborate with Hub Team Leaders and senior KCC members to create personalized development plans. Expect opportunities to upskill in emerging ad tech, lead larger initiatives, and advance to regional or global roles. Our emphasis on functional excellence, recruitment, and training ensures you're equipped for long-term success.

Why Join Us

At PepsiCo's Kraków hub, you'll thrive in an environment that values agility, innovation, and impact. Lead transformative digital campaigns for beloved brands, influence European markets, and build a high-performing team. With a commitment to brand safety, data-driven decisions, and productivity, this role positions you at the forefront of the food & beverage industry's digital evolution. Be part of a company shaping consumer experiences worldwide.

Role FAQs

Q: What platforms will I work with?
A: Primarily DV360, Facebook, TikTok, AdForm, with tools like Datorama for optimization.

Q: Is leadership experience required?
A: Yes, proven management of 10+ member teams is essential.

Q: What's the team size and scope?
A: Lead a dedicated buying and planning team for all European digital campaigns.

Q: Are there relocation options?
A: Role based in Kraków; Warsaw office also mentioned for flexibility.

Q: How is salary determined?
A: Provided transparently in interviews; estimates based on market rates.

Q: What KPIs matter most?
A: Campaign delivery, productivity, efficiency, and performance optimization.