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Brand Manager, Family Care

Kimberly-Clark

Brand Manager, Family Care

full-timePosted: Jan 20, 2026

Job Description

Categories: Marketing, Brand Management, Consumer Goods

Brand Manager, Family Care

Job Description

People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet. 

Our leading consumer brands like the Kleenex ®., Huggies ®., VIVA, U by Kotex ®., Poise ®., Depend ®. brands improve the lives of people around the world. 

Kimberly-Clark proudly leads the way in providing better care for a better world. 

Led by Purpose. Driven by You. 

 

About the Opportunity 

The Brand Manager, Family Care is accountable for developing and implementing strategic plans and brand building execution for our well loved and global Family Care brand like Kleenex & VIVA. As the brand custodian, you will strive to achieve sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation, developing marketing plans that result in sales, profit, share and equity gain.

This position has end-to-end Brand ownership, with a strong focus on the consumer putting them at the centre of everything you do. You will manage the portfolio autonomously while influencing cross-functional partners in a matrix organization that includes Sales, Shopper, Supply Chain, Finance, and Manufacturing. This role will report to the Marketing Manager and is a highly visible role internally within Kimberly-Clark. 

   
Responsibilities include: 

  • Development and implantation of the full marketing mix (including commercial program; media planning & evaluation, packaging design development, go-to-market strategy and working with the shopper team for instore activation 

  • Collaborate closely with creative, media and PR  agencies to bring bold, insight driven campaigns to life across al channels.  

  • Manage brand P&L, multi-million dollar marketing budget, track ROI and provide performance reporting to senior leadership 

  • New Product Development – Identify consumer insights through to project management of product innovation (proposition, concept testing, product specification and commercialisation) and partnering with 

  • Ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities. 

  • Partner with cross functional teams to ensure consistency and impactful brand execution. 

  • Partner with the global and local commercial team to develop 2-3 year innovation pipeline. 

 
To succeed in this role, you will need the following qualifications: 

  • Degree qualified in marketing, business or related commercial fields 

  • 3+ years in brand or product management, ideally within FMCG 

  • Strong commercial acumen – budgeting, forecasting and P&L ownership 

  • Creative thinking paired with data-driven decision making 

  • Experience in NPD - Ability to influence and collaborate with cross function teams to develop products from ideation to launch 

  • Entrepreneur can-do attitude, with the ability to find ways to break down growth barriers and navigate and perform in changing circumstances 

  • Aspiration to develop into a Senior Brand Manager role in future 

What’s On Offer

Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.

About You:

You’re driven to perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

To Be Considered:

Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly.

In the meantime, feel free to browse our website for additional information on our company, brands and culture - Kimberly-Clark Corporation. 

Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA!

Kimberly Clark is proudly ranked by Forbes as 'World's Best Employer' 2021, 2022, 2023, 2024 and 2025!

#R-IFP

Primary Location

North Sydney Office

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Locations

  • North Sydney, Australia

Salary

Estimated Salary Rangemedium confidence

115,500 - 165,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Strategic Brand Planningadvanced
  • Consumer Insights Analysisadvanced
  • Marketing Mix Developmentadvanced
  • Cross-Functional Influenceintermediate
  • Innovation Managementintermediate
  • Media Planning & Evaluationintermediate

Required Qualifications

  • Brand management or marketing experience (experience)
  • Experience in consumer goods or FMCG (experience)
  • Understanding of matrix organization dynamics (experience)

Responsibilities

  • Develop and implement strategic plans and brand building execution for Family Care brands like Kleenex and VIVA
  • Achieve sustainable organic growth through consumer insights, brand positioning, and innovation
  • Develop marketing plans resulting in sales, profit, share, and equity gain
  • Manage end-to-end brand ownership with consumer at the center
  • Influence cross-functional partners including Sales, Shopper, Supply Chain, Finance, and Manufacturing
  • Oversee full marketing mix including commercial programs, media planning & evaluation, packaging design, and go-to-market strategy

Benefits

  • Health: Comprehensive health insurance and wellness programs
  • 401k: Retirement savings plan with company matching
  • Growth: Professional development opportunities in a global organization
  • General: Work with iconic brands and contribute to purpose-driven initiatives

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Kimberly-Clark logo

Brand Manager, Family Care

Kimberly-Clark

Brand Manager, Family Care

full-timePosted: Jan 20, 2026

Job Description

Categories: Marketing, Brand Management, Consumer Goods

Brand Manager, Family Care

Job Description

People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet. 

Our leading consumer brands like the Kleenex ®., Huggies ®., VIVA, U by Kotex ®., Poise ®., Depend ®. brands improve the lives of people around the world. 

Kimberly-Clark proudly leads the way in providing better care for a better world. 

Led by Purpose. Driven by You. 

 

About the Opportunity 

The Brand Manager, Family Care is accountable for developing and implementing strategic plans and brand building execution for our well loved and global Family Care brand like Kleenex & VIVA. As the brand custodian, you will strive to achieve sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation, developing marketing plans that result in sales, profit, share and equity gain.

This position has end-to-end Brand ownership, with a strong focus on the consumer putting them at the centre of everything you do. You will manage the portfolio autonomously while influencing cross-functional partners in a matrix organization that includes Sales, Shopper, Supply Chain, Finance, and Manufacturing. This role will report to the Marketing Manager and is a highly visible role internally within Kimberly-Clark. 

   
Responsibilities include: 

  • Development and implantation of the full marketing mix (including commercial program; media planning & evaluation, packaging design development, go-to-market strategy and working with the shopper team for instore activation 

  • Collaborate closely with creative, media and PR  agencies to bring bold, insight driven campaigns to life across al channels.  

  • Manage brand P&L, multi-million dollar marketing budget, track ROI and provide performance reporting to senior leadership 

  • New Product Development – Identify consumer insights through to project management of product innovation (proposition, concept testing, product specification and commercialisation) and partnering with 

  • Ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities. 

  • Partner with cross functional teams to ensure consistency and impactful brand execution. 

  • Partner with the global and local commercial team to develop 2-3 year innovation pipeline. 

 
To succeed in this role, you will need the following qualifications: 

  • Degree qualified in marketing, business or related commercial fields 

  • 3+ years in brand or product management, ideally within FMCG 

  • Strong commercial acumen – budgeting, forecasting and P&L ownership 

  • Creative thinking paired with data-driven decision making 

  • Experience in NPD - Ability to influence and collaborate with cross function teams to develop products from ideation to launch 

  • Entrepreneur can-do attitude, with the ability to find ways to break down growth barriers and navigate and perform in changing circumstances 

  • Aspiration to develop into a Senior Brand Manager role in future 

What’s On Offer

Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.

About You:

You’re driven to perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

To Be Considered:

Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly.

In the meantime, feel free to browse our website for additional information on our company, brands and culture - Kimberly-Clark Corporation. 

Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA!

Kimberly Clark is proudly ranked by Forbes as 'World's Best Employer' 2021, 2022, 2023, 2024 and 2025!

#R-IFP

Primary Location

North Sydney Office

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Locations

  • North Sydney, Australia

Salary

Estimated Salary Rangemedium confidence

115,500 - 165,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Strategic Brand Planningadvanced
  • Consumer Insights Analysisadvanced
  • Marketing Mix Developmentadvanced
  • Cross-Functional Influenceintermediate
  • Innovation Managementintermediate
  • Media Planning & Evaluationintermediate

Required Qualifications

  • Brand management or marketing experience (experience)
  • Experience in consumer goods or FMCG (experience)
  • Understanding of matrix organization dynamics (experience)

Responsibilities

  • Develop and implement strategic plans and brand building execution for Family Care brands like Kleenex and VIVA
  • Achieve sustainable organic growth through consumer insights, brand positioning, and innovation
  • Develop marketing plans resulting in sales, profit, share, and equity gain
  • Manage end-to-end brand ownership with consumer at the center
  • Influence cross-functional partners including Sales, Shopper, Supply Chain, Finance, and Manufacturing
  • Oversee full marketing mix including commercial programs, media planning & evaluation, packaging design, and go-to-market strategy

Benefits

  • Health: Comprehensive health insurance and wellness programs
  • 401k: Retirement savings plan with company matching
  • Growth: Professional development opportunities in a global organization
  • General: Work with iconic brands and contribute to purpose-driven initiatives

Target Your Resume for "Brand Manager, Family Care" , Kimberly-Clark

Get personalized recommendations to optimize your resume specifically for Brand Manager, Family Care. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Brand Manager, Family Care" , Kimberly-Clark

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

Kimberly_ClarkConsumer_GoodsMarketingBrand ManagementConsumer Goods

Answer 10 quick questions to check your fit for Brand Manager, Family Care @ Kimberly-Clark.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.