DIGITAL EXPERIENCE PLANNER
Kroger
DIGITAL EXPERIENCE PLANNER
Job Description
Categories : Digital Marketing, E-commerce, Retail, User Experience
Job Overview
The Digital Experience Planner at Kroger plays a pivotal role in shaping the online customer journey for one of America's largest grocery retailers. This position involves strategizing and optimizing digital platforms, including the Kroger app, website, and e-commerce interfaces, to enhance user engagement, drive sales, and improve overall customer satisfaction. Collaborating with cross-functional teams such as marketing, IT, UX design, and product management, the planner identifies opportunities to personalize experiences, streamline navigation, and integrate seamless omnichannel solutions.
Key Responsibilities
- Develop and execute digital experience roadmaps aligned with business objectives.
- Conduct user research and analyze data to inform experience improvements.
- Partner with stakeholders to prioritize features and content for digital channels.
- Monitor performance metrics like conversion rates, bounce rates, and session duration.
- Ensure digital experiences are inclusive, accessible, and compliant with standards like WCAG.
Skills and Qualifications
Ideal candidates bring 3-5 years of experience in digital planning, UX strategy, or related fields, with proficiency in tools like Google Analytics, Adobe Analytics, Figma, and A/B testing platforms. A bachelor's degree in Marketing, Communications, or a related discipline is required. Strong analytical mindset, creative problem-solving, and passion for retail innovation are essential. Familiarity with agile methodologies and e-commerce trends in grocery retail is highly valued.
Why Kroger?
Join a dynamic team committed to 'Fresh for Everyone' by delivering exceptional digital experiences that make shopping easier and more enjoyable. This role offers growth opportunities in a Fortune 500 company with a focus on work-life balance and innovation.
Locations
- Blue Ash, Ohio, United States
Salary
89,250 - 126,500 USD / yearly
Source: AI Estimation
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital Strategy Planningadvanced
- User Experience (UX) Designintermediate
- Data Analyticsadvanced
- A/B Testing & Optimizationintermediate
- Agile Project Managementintermediate
- E-commerce Platformsintermediate
Required Qualifications
- 3-5 years in digital planning or UX strategy (experience)
- Bachelor's degree in Marketing, Communications, or related field (experience)
- Proficiency in Google Analytics and Adobe Analytics (experience)
- Retail or e-commerce industry experience (experience)
Responsibilities
- Create and maintain digital experience roadmaps aligned with Kroger's business goals
- Analyze user behavior data to recommend improvements in website and app functionality
- Collaborate with design and development teams to prototype and launch new features
- Conduct competitive analysis of digital experiences in the grocery retail sector
- Track KPIs such as engagement rates and conversion funnels, reporting insights to leadership
- Ensure all digital touchpoints meet accessibility and brand standards
Benefits
- Health/Insurance: Comprehensive medical, dental, and vision insurance plans with low premiums
- Paid Time Off: Generous PTO, holidays, and flexible scheduling options
- Employee Discount: Significant discounts on Kroger groceries and merchandise
- 401k: Company-matched 401(k) retirement savings plan
- Professional Development: Tuition reimbursement and ongoing training programs
Tags & Categories
Answer 10 quick questions to check your fit for DIGITAL EXPERIENCE PLANNER @ Kroger.
Related Books and Jobs
DIGITAL EXPERIENCE PLANNER
Kroger
DIGITAL EXPERIENCE PLANNER
Job Description
Categories : Digital Marketing, E-commerce, Retail, User Experience
Job Overview
The Digital Experience Planner at Kroger plays a pivotal role in shaping the online customer journey for one of America's largest grocery retailers. This position involves strategizing and optimizing digital platforms, including the Kroger app, website, and e-commerce interfaces, to enhance user engagement, drive sales, and improve overall customer satisfaction. Collaborating with cross-functional teams such as marketing, IT, UX design, and product management, the planner identifies opportunities to personalize experiences, streamline navigation, and integrate seamless omnichannel solutions.
Key Responsibilities
- Develop and execute digital experience roadmaps aligned with business objectives.
- Conduct user research and analyze data to inform experience improvements.
- Partner with stakeholders to prioritize features and content for digital channels.
- Monitor performance metrics like conversion rates, bounce rates, and session duration.
- Ensure digital experiences are inclusive, accessible, and compliant with standards like WCAG.
Skills and Qualifications
Ideal candidates bring 3-5 years of experience in digital planning, UX strategy, or related fields, with proficiency in tools like Google Analytics, Adobe Analytics, Figma, and A/B testing platforms. A bachelor's degree in Marketing, Communications, or a related discipline is required. Strong analytical mindset, creative problem-solving, and passion for retail innovation are essential. Familiarity with agile methodologies and e-commerce trends in grocery retail is highly valued.
Why Kroger?
Join a dynamic team committed to 'Fresh for Everyone' by delivering exceptional digital experiences that make shopping easier and more enjoyable. This role offers growth opportunities in a Fortune 500 company with a focus on work-life balance and innovation.
Locations
- Blue Ash, Ohio, United States
Salary
89,250 - 126,500 USD / yearly
Source: AI Estimation
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital Strategy Planningadvanced
- User Experience (UX) Designintermediate
- Data Analyticsadvanced
- A/B Testing & Optimizationintermediate
- Agile Project Managementintermediate
- E-commerce Platformsintermediate
Required Qualifications
- 3-5 years in digital planning or UX strategy (experience)
- Bachelor's degree in Marketing, Communications, or related field (experience)
- Proficiency in Google Analytics and Adobe Analytics (experience)
- Retail or e-commerce industry experience (experience)
Responsibilities
- Create and maintain digital experience roadmaps aligned with Kroger's business goals
- Analyze user behavior data to recommend improvements in website and app functionality
- Collaborate with design and development teams to prototype and launch new features
- Conduct competitive analysis of digital experiences in the grocery retail sector
- Track KPIs such as engagement rates and conversion funnels, reporting insights to leadership
- Ensure all digital touchpoints meet accessibility and brand standards
Benefits
- Health/Insurance: Comprehensive medical, dental, and vision insurance plans with low premiums
- Paid Time Off: Generous PTO, holidays, and flexible scheduling options
- Employee Discount: Significant discounts on Kroger groceries and merchandise
- 401k: Company-matched 401(k) retirement savings plan
- Professional Development: Tuition reimbursement and ongoing training programs
Tags & Categories
Answer 10 quick questions to check your fit for DIGITAL EXPERIENCE PLANNER @ Kroger.
Related Books and Jobs