Categories : Sourcing, Marketing, Procurement, Analytics

Job Overview

The Sourcing Analyst, Performance Marketing position at Kroger is a key role within the Corporate Enterprise Sourcing and Sourcing Category Management team. This position focuses on optimizing sourcing strategies for performance marketing initiatives, ensuring cost-effective procurement of marketing services, technologies, and vendor partnerships that drive Kroger's digital and promotional campaigns across its retail network.

Key Responsibilities

• Analyze sourcing needs for performance marketing channels including paid search, social media advertising, programmatic display, and affiliate marketing.
• Develop and manage supplier relationships to support marketing campaigns that enhance customer acquisition and retention.
• Conduct market research and competitive analysis to identify innovative sourcing opportunities and cost-saving measures.
• Collaborate with marketing, finance, and procurement teams to align sourcing strategies with business objectives.
• Track and report on sourcing performance metrics, such as ROI, cost per acquisition, and vendor performance.

Skills and Qualifications

Candidates should possess strong analytical skills, experience in procurement or category management, and familiarity with digital marketing ecosystems. Proficiency in data analysis tools and negotiation is essential. This role requires a bachelor's degree in Business, Marketing, Supply Chain, or a related field, with 3+ years of relevant experience preferred.

Why Kroger?

Join a leading retail organization committed to innovation in sourcing and marketing. Enjoy a collaborative environment with opportunities for career growth in a Fortune 500 company serving millions of customers weekly.