About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and experiences. With a presence in over 190 countries, Nike drives culture and sport forward, from elite athletes to everyday enthusiasts. In LATAM, Nike is transforming retail landscapes, creating premium consumer connections in dynamic markets like Mexico.

Role Overview

As Lead, Account Marketing Invvictus/Athletic Specialty LATAM at Nike in Ciudad de México, you'll spearhead retail elevation strategies for key partner doors. Reporting to the Account Marketing Sr Manager, you'll collaborate with Partner Transformation, Visual Merchandising, Ekin, Sales, Merch, and Brand teams to craft in-store and digital marketing plans. This role demands a passion for sport, retail, and brand storytelling, thriving in a fast-paced environment while managing external partnerships with agencies, retailers, and vendors.

Key Responsibilities

Your impact will be felt across the LATAM marketplace:

• Develop and lead retail marketing strategies and premium executions for Athletic Specialty partners, aligning with sport strategies, MPU priorities, and consumer needs.
• Adopt retail excellence principles for seasonal and seasonless initiatives, executing global sport brand direction at the moment of truth.
• Provide clear direction to creative agencies and retail partners to maintain global standards in marketplace executions.
• Serve as the sport retail expert, ideating and creating consumer-centric experiences tailored to diverse partner environments.
• Partner with Account Marketing for a unified marketplace approach, adding distinction for each partner.
• Foster strong relationships with APLA Geo Retail Marketing and Partner Transformation teams to secure tools and guidance for premium results.

Cross-Functional Collaboration

Work seamlessly with LATAM Brand Marketing (Jordan, NSW Global Football, Basketball, Kids), Sales, SMDs, Merchandising, and external partners to scale proven concepts and elevate Nike's presence.

Qualifications & Requirements

Nike seeks driven creatives who excel in retail and brand storytelling:

• Bachelor’s degree or equivalent education, experience, and training.
• 5+ years in retail-digital, with mid-large fleet and marketplace partner experience, plus cross-functional work.
• Proven test-and-learn mindset, consumer-first approach, and adaptability to business shifts.
• Pre-emptive problem-solving skills, matrix collaboration, and goal-oriented strategy execution.
• Passion for sport, retail, and consumer connections; strong communication for diverse audiences and challenging partner conversations.

Benefits & Perks

Joining Nike means accessing world-class perks designed for high performers:

• Competitive salary estimated at $65,000 - $95,000 USD annually, based on Mexico retail/tech sector rates with buffer.
• Comprehensive health insurance, wellness programs, and family support.
• Generous employee discounts on Nike, Jordan, and Converse products.
• Paid time off, parental leave, and flexible work options.
• Access to Nike's global learning platforms, mentorship, and leadership development.

Career Growth

This leadership role offers a launchpad for advancement in Nike's LATAM and APLA operations. Gain expertise in retail transformation, brand management, and marketplace strategy. High performers move into senior marketing, partner leadership, or regional roles, with exposure to global teams. Nike invests in your growth through tailored development plans, conferences, and cross-functional projects.

Why Join Us

Be part of Nike's mission to bring inspiration and innovation to every athlete in LATAM. Work on high-stakes retail strategies that shape consumer experiences in Mexico and beyond. Enjoy a premium, collaborative culture where your creativity drives real-world impact. Nike values diversity, inclusion, and bold ideas—thrive in an environment that celebrates doers and storytellers.

Role FAQs

What experience is required?

5+ years in retail-digital with marketplace partners; cross-functional experience essential.

Is relocation support provided?

Nike offers competitive packages; specifics discussed during interviews.

What teams will I collaborate with?

Internal: Partner Transformation, VM, Ekin, Sales, Brand; External: Agencies, retailers.

Is this role remote?

Based in Ciudad de México; hybrid model aligned with Nike Direct Retail Marketing team.

How does Nike support professional development?

Through Nike University, mentorship, and global mobility opportunities.

This role is your chance to elevate Nike's retail storytelling in LATAM. Apply now to shape the future of sport retail.