Lead, Account Marketing Sporting Goods/Sport Specialty Pacific at Nike in Melbourne

About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, compelling storytelling, and transformative retail experiences. In the Pacific region, Nike Direct Retail Brand Marketing drives the elevation of our brand in partner stores, focusing on sporting goods and sport specialty channels. With a presence in Melbourne, Victoria, Australia, this role positions you at the heart of Nike's retail marketing excellence, collaborating across Asia-Pacific Latin America (APLA) to deliver standout consumer connections.

Role Overview

As Lead, Account Marketing Sporting Goods/Sport Specialty Pacific, you'll report to the Retail Marketing Director within the Nike Direct Retail Brand Marketing Pacific team. This full-time role in Melbourne focuses on developing and executing retail elevation strategies for Running, Training, and Football categories in partner retail doors. You'll partner with Visual Merchandising, Partnership Transformation, EKIN (product education), sales, and Digital Brand teams to create in-store and digital experiences that boost awareness, engagement, and sales. Ideal for a creative doer passionate about sport, retail trends, and brand storytelling, this position thrives in a matrixed, fast-paced environment.

Key Responsibilities

Your impact will be felt across Nike's Pacific marketplace through strategic leadership and hands-on execution:

• Lead and develop retail marketing strategies and execution for key partners in Sporting Goods and Sport Specialty channels.
• Adopt and adapt retail excellence principles to succeed with seasonal and seasonless initiatives.
• Engage and deliver clear direction to key agencies for executing Global Sport Direction across retail doors.
• Maintain brand standards across marketplace partners, collaborating with the Partnership Transformation team to elevate priority doors.
• Become the go-to Sport retail expert on marketplace partners, ideating and creating consumer-centric experiences in diverse retail environments.
• Drive a results-oriented approach by aligning initiatives to key KPIs, tracking performance, and delivering measurable outcomes.

Daily Collaborations

Expect close partnerships with internal teams like Demand and Supply Management, Operations, and external stakeholders including retailers, creative agencies, suppliers, and vendors. Your work will tell amazing stories, deliver impactful experiences, and drive marketplace growth.

Qualifications & Requirements

Nike seeks a highly motivated individual who thrives in dynamic settings and excels at challenging conversations with partners. Key qualifications include:

• Minimum 5+ years of experience in retail marketing, brand marketing, visual merchandising, or similar fields.
• Bachelor’s degree in Marketing, Visual Merchandising, or a related discipline.
• Deep understanding of sport consumers, shopping behaviors, retail journeys, and emerging trends, with a passion for innovation.
• Exceptional organizational and project management skills to balance details with the big picture amid multiple priorities.
• Proven ability to collaborate cross-functionally in a matrix organization toward shared goals.

Strong communication skills to engage diverse audiences, from internal teams to external agencies and retailers, are essential. Passion for sport, retail, and consumer connections sets top candidates apart.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high-performers in Australia:

• Competitive salary estimated at AUD 120,000 - 160,000, reflecting senior leadership in retail marketing.
• Comprehensive health, wellness, and family support programs aligned with Nike's athlete mindset.
• Professional development opportunities, including global exposure across APLA and beyond.
• Flexible work options in Melbourne's vibrant hub, with perks like product discounts and event access.
• Collaborative culture emphasizing innovation, creativity, and work-life balance.

Career Growth

This Lead role is a launchpad for marketing leaders at Nike. Gain expertise in retail elevation, partner management, and sport-specific strategies, opening doors to senior Brand Marketing, Digital, or Regional Director positions. Nike invests in your growth through mentorship, training, and high-visibility projects that scale globally. Past leaders have advanced to oversee multi-market campaigns and strategic partnerships.

Why Join Us

Be part of Nike's mission to bring the best of sport to life in retail environments. In Melbourne, you'll shape consumer experiences for Running, Training, and Football, driving real sales impact while immersing in a passionate, sport-loving team. Enjoy the prestige of Nike, cutting-edge innovation, and the chance to influence Pacific's sporting goods landscape. If you're a detail-oriented doer with a knack for storytelling, this is your opportunity to elevate Nike's presence.

Role FAQs

What experience is required?

At least 5 years in retail or brand marketing, plus a relevant degree and sport consumer knowledge.

Is travel involved?

Yes, expect regional travel for partner visits and agency collaborations in the Pacific.

What KPIs will I own?

Focus on sales uplift, brand awareness, foot traffic, and experience metrics in partner doors.

How does this role fit into Nike's structure?

Reports to Retail Marketing Director; matrixed with sales, VM, and global sport teams.

What's the work environment like?

Dynamic, collaborative, and fast-paced, blending creativity with data-driven results.

This role offers unparalleled exposure to Nike's retail marketing ecosystem. Apply today to lead the charge in Pacific sport specialty.