About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and experiences. With a presence in over 190 countries, Nike drives cultural movements in sportswear, sneakers, and beyond. In the Pacific region, Nike's Direct Retail Brand Marketing team shapes the future of retail, blending digital innovation with in-store magic to connect with sport and specialty consumers.

Role Overview

As Lead, Account Marketing Sportswear/Specialty Pacific at Nike in Melbourne, Victoria, Australia, you'll spearhead retail elevation strategies focused on sneaker culture and sportswear. Reporting to the Retail Marketing Director, this full-time role sits within the Nike Direct Retail Brand Marketing Pacific team. Collaborate with Partnership Transformation, Visual Merchandising, and EKIN teams to craft compelling in-store and digital experiences that boost awareness, engagement, and sales for sporting goods and specialty consumers.

Thrive in a matrixed environment, partnering daily with sales, Sport-led Brand Marketing, Digital Brand teams, Demand and Supply Management, Operations, and APLA colleagues. Externally, engage key retail partners, creative agencies, suppliers, and vendors to bring Nike's vision to life across Pacific marketplaces.

Key Responsibilities

Strategic Leadership

Lead and develop retail marketing strategies and execution for key partners in the Pacific Sporting Goods and Sport Specialty marketplace. Work with Brand Marketing to align on seasonal priorities, elevating Nike stories in partner retail doors.

Innovation & Execution

Adopt and adapt retail excellence principles to win with seasonal and seasonless initiatives. Engage agencies with clear direction to execute Global Sport Direction across doors, scaling proven concepts for maximum impact.

Brand Guardianship

Maintain brand standards across marketplace partners, partnering with the Partnership Transformation team to elevate key doors. Become the go-to Sport retail expert, ideating consumer-right experiences in diverse retail environments.

Results-Driven Approach

Drive initiatives with a focus on the right KPIs, tracking and delivering measurable results to increase sales and awareness.

Qualifications & Requirements

Nike seeks a highly motivated, creative individual passionate about retail, sport, and brand storytelling. You'll bring:

• Minimum 5+ years of experience in retail marketing, brand marketing, visual merchandising, or similar.
• Bachelor’s degree in Marketing, Visual Merchandising, or a related field.
• Deep understanding of sport and cultural consumers, shopping behaviors, retail journeys, and emerging trends.
• Exceptional organizational and project management skills to balance details with the big picture amid multiple priorities.
• Proven ability to collaborate cross-functionally in a matrix structure toward shared goals.

A sharp eye for detail, comfort in dynamic environments, and skill in challenging conversations with external partners are essential. Clear communication to diverse audiences sets top candidates apart.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high-performers:

• Competitive salary estimated at AUD 120,000 - 170,000, reflecting Retail/Tech sector rates with upside buffer.
• Comprehensive health, wellness, and family support programs.
• Generous product discounts on Nike gear for you and loved ones.
• Flexible work options in Melbourne's vibrant hub.
• Professional development through Nike University and global mobility opportunities.

Career Growth

This Lead role is a launchpad for marketing leaders at Nike. Gain expertise in Pacific retail dynamics, build networks across APLA, and influence global strategies. High performers advance to Director-level positions, shaping Nike's retail future worldwide. Nike invests in your growth with mentorship, training, and exposure to innovative projects.

Why Join Us

Be part of telling amazing stories and delivering impactful experiences that connect consumers to sport. At Nike Pacific, you'll work in an ever-evolving environment where passion for retail and brand meets real marketplace wins. Influence sneaker culture, elevate partner doors, and drive sales in one of the world's most exciting sports markets. Nike isn't just a job—it's a movement.

Role FAQs

What experience is required?

At least 5+ years in retail/brand marketing or visual merchandising, plus a relevant degree.

Where is this role based?

Melbourne, Victoria, Australia, with collaboration across Pacific and APLA.

Is travel involved?

Expect some regional travel to partner retail doors and agency meetings.

What’s the team culture like?

Dynamic, collaborative, and results-focused, with a shared passion for sport and innovation.

How does Nike support work-life balance?

Through flexible arrangements, wellness programs, and a culture that values doers who recharge.

This role offers a unique chance to blend creativity, strategy, and execution at Nike. Apply now to elevate retail in the Pacific!