Lead, Brand Creative Nike Singapore (Southeast Asia & India) - Transform Global Ideas into Local Magic

About Nike

Nike stands as the world's premier sports brand, igniting athletic potential through groundbreaking innovation, storytelling, and design. From iconic sneakers to revolutionary apparel, Nike shapes culture and inspires millions. In Southeast Asia & India, Nike drives explosive growth, blending global vision with hyper-local relevance. Join a legacy where creativity fuels performance, and every campaign sparks movement.

Role Overview

As Lead, Brand Creative for Southeast Asia & India (SEA&I) based in Singapore, you'll spearhead creative strategy for priority brand concepts. Reporting to the Senior Manager, Brand Creative SEA&I, you'll adapt Nike's global ideas for diverse regional audiences. Collaborate with Brand Marketing leaders, Global Brand Marketing, Digital, Retail, Media, and Sports Marketing teams. Manage local creative agencies and external partners to deliver bold, resonant work. This full-time role demands a visionary leader passionate about sport, storytelling, and cultural connection.

Key Impact Areas

Oversee end-to-end creative processes—from narrative development to production—ensuring every asset aligns with Nike's uncompromising brand standards. Travel up to 15% for local productions and activations across vibrant SEA&I markets.

Key Responsibilities

Lead with bold ideas and strategic precision in this high-visibility role:

• Drive creative strategy for SEA&I campaigns, brand experiences, and activations that capture consumer hearts.
• Localize global concepts, infusing regional cultural nuances while preserving Nike's universal voice.
• Collaborate seamlessly with cross-functional teams including Digital, Retail, Media, and Sports Marketing.
• Manage agency relationships, oversee production budgets, and ensure flawless execution.
• Lead creative reviews, presentations, and approvals to maintain global brand excellence.
• Foster inspiration and collaboration, rallying teams around ideas that move audiences.

Qualifications & Requirements

Nike seeks a creative powerhouse with proven expertise:

• Based in Singapore.
• Bachelor’s degree in Marketing, Design, Communications, or related field.
• Minimum 6 years in creative strategy, storytelling, graphic design, or art direction.
• Strong portfolio showcasing multi-disciplinary work across brand narrative, typography, identity, and digital experiences.
• Expertise in narrative development, production oversight, and agency management.
• Curiosity for consumers, strategic mindset, and passion for sport-driven storytelling.

Preferred Experience

Thrives in fast-paced environments, excels at bold ideation, and delivers work that connects deeply with local audiences like those in Indonesia, Thailand, India, and beyond.

Benefits & Perks

Thrive at Nike with world-class rewards tailored for Singapore:

• Competitive salary estimated SGD 120,000 - 170,000, reflecting leadership in Retail/Tech sectors.
• Comprehensive health, wellness, and insurance benefits.
• Generous paid time off, parental leave, and flexible work options.
• Employee discounts on Nike products worldwide.
• Professional development through Nike University and global training programs.
• Dynamic office in South Singapore with modern amenities.

Career Growth

This role catapults your career within Nike's Marketing powerhouse. Gain exposure to SEA&I's high-growth markets, build agency networks, and influence global strategies. Past Leads have advanced to Director-level roles, Regional Creative Heads, and beyond. Nike invests in your growth with mentorship, leadership programs, and cross-functional projects. Shape the future of brand creative in one of the world's most dynamic regions.

Why Join Us

At Nike Singapore, you're not just creating ads—you're crafting cultural moments that inspire athletes everywhere. Work on campaigns reaching millions in Southeast Asia & India, from urban streets of Singapore to stadiums in Mumbai. Collaborate with top talent in a supportive, innovative culture. Nike values diversity, equity, and inclusion, fostering environments where bold ideas flourish. Be part of a team that doesn't just market sport; it redefines it. Singapore's vibrant hub offers unparalleled lifestyle, connectivity, and opportunity.

Role FAQs

What is the reporting structure?

Reports directly to the Senior Manager, Brand Creative SEA&I, with dotted lines to Global Brand Marketing.

Is relocation support provided?

This role requires candidates based in Singapore; no relocation specified.

How much travel is involved?

Up to 15% for local production shoots and market activations across SEA&I.

What creative tools or software are used?

Expertise in industry standards like Adobe Creative Suite, Figma, and production workflows expected.

Can I see example work from this team?

Portfolio review during interviews; familiarize with Nike SEA&I campaigns via nike.com/sea.

Ready to lead Nike's creative revolution? Apply now and bring your vision to life.