About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs hundreds of thousands of passionate professionals dedicated to delivering innovative products that delight consumers. In India, PepsiCo has a strong presence, driving growth through cutting-edge design, marketing, and innovation. The global Design & Innovation team, comprising over 180 designers and thinkers from top agencies and Fortune 500 companies, is at the heart of PepsiCo's creative excellence. As a designer at PepsiCo, you'll enjoy a hands-on role, collaborating with brand teams, consumer insights, R&D, media, e-commerce, and engineering experts. If you're a quick thinker, problem solver, and communicator with a keen sense of form, proportion, color, and materials for both graphic and product executions, PepsiCo is the place for you.

Role Overview

The Lead - Brand Designer role in Gurugram, Haryana, is a pivotal position within PepsiCo's Design & Innovation team. Reporting to the Design Director, this role focuses on executing comprehensive brand design strategies and graphic design projects across the food & beverage portfolio. You'll take ownership of visual identities for specific brands, driving design thinking from ideation to execution. This involves planning, organizing, and implementing consistent design principles and production processes to exceed expectations. With a fast-paced environment, the role demands superior creative visualization, articulation of ideas, and collaboration with internal and external resources. Ideal candidates are entrepreneurial, curious, and passionate about design trends, bringing a clear design point of view and composure under pressure.

Key Responsibilities

In this leadership role, you'll spearhead major brand design projects. Key responsibilities include:

• Taking ownership of the visual identity for specific brands in the portfolio, collaborating closely with the Design Director, brand teams, insights teams, and global design while leading design team members.
• Generating creative design proposals, scenarios, and concepts to visualize desired outputs and share them effectively with internal and external stakeholders.
• Participating in research activities to translate customer needs into actionable design requirements and execute those into high-quality design solutions.
• Driving final design recommendations, decisions, and approvals to enable seamless artwork execution and production phases, considering all project variables for optimal performance.
• Leveraging internal and external design resources to create high-quality brand design solutions that align with PepsiCo's innovative standards.

Daily Impact

Expect to manage multiple projects simultaneously, ensuring design guardrails are met while pushing creative boundaries in a collaborative, high-energy setting.

Qualifications & Requirements

To succeed as Lead - Brand Designer at PepsiCo, candidates must possess:

• Extensive design expertise: 10+ years of brand and graphic design experience, backed by a degree in design or a related field, and a strong portfolio showcasing superior work.
• Technical & creative excellence: Exceptional design sense, mastery of Adobe Creative Suite (3D skills a plus), and proficiency in visualizing concepts through sketches or software tools.
• Leadership & collaboration: Proven ability to manage multiple projects in a fast-paced environment; highly collaborative with strong communication and influencing skills across senior stakeholders and cross-functional teams.
• Mindset & professionalism: Creative, curious, and passionate about design trends; entrepreneurial mindset, clear design point of view, composure under pressure, and proficiency in English.

Portfolio Expectations

A robust portfolio demonstrating brand design strategies, graphic executions, and innovative problem-solving is mandatory.

Benefits & Perks

PepsiCo offers a premium employment package designed to attract top talent:

• Competitive salary estimated at INR 65,000 - 95,000 yearly, with performance-based incentives and bonuses.
• Comprehensive health insurance, retirement benefits, and wellness programs.
• Professional development opportunities, including access to global training and design conferences.
• Flexible work arrangements, modern office in Gurugram, and collaborative workspaces.
• Employee discounts on PepsiCo products and perks like gym memberships and team-building events.

Career Growth

At PepsiCo, career progression is a reality for high performers. As Lead - Brand Designer, you'll have pathways to Design Director roles, global innovation leads, or cross-functional leadership in marketing and product development. The company's emphasis on internal mobility, mentorship, and skill-building ensures long-term growth. Join a team where 180+ designers thrive, and your contributions directly impact billion-dollar brands.

Why Join Us

PepsiCo stands out for its scale, innovation, and culture of creativity. Work on world-class projects that reach millions, in a supportive environment valuing diversity and bold ideas. Gurugram's vibrant location offers proximity to India's business hub, with excellent connectivity. Be part of a Fortune 500 giant that's reshaping the food & beverage industry through design excellence.

Role FAQs

What experience level is required?

10+ years in brand and graphic design, with a strong portfolio.

Is relocation assistance provided?

PepsiCo offers support for eligible candidates relocating to Gurugram.

What tools will I use daily?

Primarily Adobe Creative Suite, with opportunities for 3D and emerging design software.

How does the team collaborate?

Cross-functionally with brand, insights, R&D, and global teams via hands-on workshops and digital tools.

Is this a full-time role?

Yes, full-time position with standard PepsiCo benefits.