About Nike

Nike is the world's leading sports brand, empowering athletes and creators through innovative products, storytelling, and cultural movements. With a legacy rooted in athletic excellence, Nike pushes boundaries in sport, fashion, and youth culture. In China, Nike drives massive growth, blending global vision with local insights to connect with millions of consumers. The Jordan Brand, a powerhouse within Nike, embodies rebellion, creativity, and street energy, influencing global trends from basketball courts to urban streets.

Role Overview

As Lead, Brand Marketing, Energy, Jordan GC in Shanghai, you will spearhead GC Jordan Energy Marketing initiatives. This role is pivotal in forging connections with creative communities, future-forward partners, and influencers who shape the 'agitator' consumer—the bold, culture-driving youth. Challenge conventions, craft multiplier maps, and deliver consumer-centric journeys that propel Jordan Brand into uncharted energy territories. Thrive in ambiguity, lead with strategic savvy, and accelerate Nike's distinction in China's dynamic marketplace.

Key Responsibilities

Lead Partner Journeys

Deliver comprehensive journeys across products, services, and projects for strategic partners, ensuring seamless execution that amplifies Jordan Brand's energy.

Manage Key Relationships

Nurture ties with brands, catalysts, and neighborhood (NBHD) partners, fostering collaborations that drive mutual growth and innovation.

Map Consumer Realities

Continuously evaluate partnerships and moments against evolving consumer behaviors, keeping strategies agile and relevant.

Build Actionable Strategies

Develop clear, multiplier-focused plans for partners and high-impact energy moments, always centering the agitator consumer.

Innovate Boldly

Challenge outdated rules and status quo thinking to pioneer new marketing territories in energy, fashion, and beyond.

Qualifications & Requirements

The ideal candidate brings proven expertise: 5+ years in marketing, mastering integrated plans from concept to execution. Add 2+ years in energy, fashion, catalyst marketing, or design. Showcase a track record of developing high-impact marketing strategies. Leverage your existing network across brands, creatives, and youth culture leaders in art, music, streetwear, athletics, entertainment, and NBHD retail. Excel as a self-starter in fast-paced, agile environments, with exceptional relationship-building skills to influence teams and partners. Deep cultural acumen of competitive trends is essential.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high-performers. Enjoy a competitive salary estimated at 450,000-950,000 CNY annually, reflecting Shanghai's premium retail/tech rates with upside potential. Benefit from performance bonuses, comprehensive health coverage, and wellness programs. Gain exclusive access to Nike products, global travel for partnerships, and flexible work options. Nike invests in your growth through leadership training, mentorship, and innovation workshops. Live the brand in Shanghai's vibrant scene, with perks like team events and cultural experiences.

Career Growth

This leadership role catapults your career within Nike's Asia-Pacific marketing powerhouse. Excel here to advance to senior brand director or global strategy positions. Nike's matrix structure offers cross-functional exposure to product, retail, and digital teams. Build a legacy influencing Jordan Brand's China trajectory, with pathways to Beaverton HQ or regional VP roles. Continuous learning via Nike University, certifications in cultural marketing, and high-visibility projects ensure rapid progression for top talent.

Why Join Us

Be at the forefront of Jordan Brand's energy revolution in China, the world's largest consumer market. Collaborate with icons in youth culture, from streetwear visionaries to music moguls. Nike's agile culture rewards bold thinkers who disrupt norms. Shape the future of a $5B+ brand, impacting global trends from Shanghai. Enjoy unparalleled resources, creative freedom, and a mission to 'Just Do It'—elevating athletes, creators, and communities worldwide.

Role FAQs

What is the work environment like?

Fast-paced, agile, and collaborative, embracing change and innovation in Nike's Shanghai office.

Is relocation support provided?

Nike offers competitive packages; discuss specifics during interviews.

What does 'Jordan GC' mean?

Greater China focus for Jordan Brand's energy marketing initiatives.

Do I need Mandarin fluency?

Yes, essential for local partnerships and consumer insights in China.

How does this role impact Nike's goals?

Directly drives brand distinction, partnerships, and growth in high-potential energy segments.