About Nike

Nike is the world’s leading sports brand, empowering athletes* around the globe to achieve their potential. With iconic products like Air Max, Nike Cricket, and NSW collections, Nike shapes sport and culture. In India, Nike is growing rapidly, focusing on cricket—the nation’s passion—and streetwear trends. Join Nike India to drive brand love among millions of young athletes.

Role Overview

The Lead, Cricket/NSW Brand Marketing India is a pivotal role reporting to the Director, Marketing - India. Based in Bengaluru, Karnataka, you’ll partner with SEA&I and APLA teams to execute Nike’s Cricket and NSW strategies. This position shapes consumer experiences, builds communities, and accelerates business growth in India’s dynamic sports market. Ideal for strategic leaders passionate about cricket, youth culture, and Nike’s brand.

Key Impact Areas

Lead seasonal campaigns, manage activations, and integrate products into cultural moments. Collaborate with Brand Creative, Digital Marketing, PR, and agencies to deliver disruptive ideas.

Key Responsibilities

In this high-impact role, you’ll:

• Focus on projects building consumer experiences that boost brand engagement and growth for Nike Cricket and NSW.
• Provide brand management, agency oversight, and operational excellence through on-ground activations.
• Gather consumer insights on cricket trends and youth culture to inform strategies.
• Oversee product integration, brief marketing initiatives, and manage asset distribution across channels.
• Deliver full marketing plans from ideation to execution, including budget management, reporting, and debriefs.

Qualifications & Requirements

We seek proven leaders with:

• Bachelor’s degree in Marketing, Business, Communications, or equivalent.
• 8+ years in brand management, consumer marketing, or related fields like fashion, sports, or digital platforms.
• Deep knowledge of cricket, sneaker/streetwear culture, youth trends, and the Nike brand.
• Strategic thinking, initiative leadership, and influence across teams.
• Experience activating sports communities and managing budgets, agencies, and teams.
• Strong digital acumen, proactivity in ambiguous environments, and proficiency in PowerPoint/Keynote and Excel.
• Excellent English communication skills and a team-first mentality.

Preferred Experience

Background in sports marketing, especially cricket, or consumer brands in India. Ability to balance creativity with discipline in fast-paced settings.

Benefits & Perks

Nike offers premium benefits tailored for top talent:

• Competitive salary estimated at ₹65-95 lakhs annually, with performance bonuses.
• Comprehensive health insurance, wellness programs, and family benefits.
• Employee discounts on Nike products worldwide.
• Flexible work options and modern Bengaluru office.
• Learning opportunities, including global conferences and leadership training.

Career Growth

This role offers clear paths to Director-level positions in Nike’s Asia-Pacific marketing. Mentor teams, influence regional strategies, and grow with Nike’s expansion in India. Nike invests in your development through coaching, stretch assignments, and cross-functional exposure.

Why Join Us

Be at the forefront of Nike’s India growth, blending cricket passion with global brand power. Work on high-visibility campaigns reaching millions, collaborate with elite teams, and shape sport culture. Nike’s inclusive environment fosters innovation, ambition, and impact—perfect for leaders ready to elevate their careers.

Role FAQs

What is the work location?

Bengaluru, Karnataka, India, with hybrid flexibility.

Is cricket experience required?

Yes, genuine passion and knowledge of cricket communities is essential.

What salary can I expect?

Estimated ₹65-95 lakhs per year, based on experience and market rates.

Who will I report to?

Director, Marketing - India, with matrix partnerships across SEA&I and APLA.

Are there travel requirements?

Occasional travel for activations and regional meetings.

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