About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, groundbreaking marketing, and a relentless pursuit of excellence. Headquartered in Beaverton, Oregon, with a global footprint, Nike Japan plays a pivotal role in the Asia Pacific Latin America (APLA) region, driving brand growth through digital innovation and cultural relevance. As a leader in sportswear and lifestyle, Nike invests heavily in digital transformation to create seamless consumer experiences across platforms.

Role Overview

The Lead, Digital Marketing 3PP position at Nike in Tokyo, Japan, is a strategic leadership role focused on third-party platforms (3PP) like ZOZOTOWN and Rakuten. Reporting to the Director of Digital Marketing, you'll craft end-to-end consumer journeys that blend brand storytelling with performance-driven outcomes. This role demands a fusion of creativity, data analytics, and cross-functional partnership to elevate Nike's presence in Japan's dynamic e-commerce landscape. Ideal for seasoned marketers passionate about sports, digital trends, and consumer engagement, this position offers the chance to influence Nike's marketing strategy in one of the world's largest markets.

Key Responsibilities

In this role, you'll spearhead Nike's 3PP marketing efforts, ensuring every campaign resonates with Japanese consumers while aligning with global brand objectives.

• Lead and integrate 3PP marketing strategy, emphasizing seasonal concepts, 365 product stories, and key sport & athlete moments to drive demand.
• Serve as the go-to expert for ZOZOTOWN and Rakuten platforms, optimizing their capabilities to enhance brand experiences and deliver measurable results like traffic growth and retention.
• Partner with cross-functional teams including Social Media, Brand Digital, Lifecycle Marketing, Brand Creative, Integrated Media, and Sports Marketing to amplify iconic brand moments.
• Monitor industry, sport, and marketplace trends to inform agile planning and foster authentic connections with diverse consumer segments.
• Track and report on key metrics such as brand strength, market share growth, platform traffic, and lifecycle engagement to demonstrate ROI.

Qualifications & Requirements

Nike seeks candidates who bring proven expertise and a passion for digital innovation in sports marketing.

• At least 6 years of marketing experience, with substantial digital and brand marketing exposure and a portfolio of impactful campaigns.
• Bachelor’s degree or higher in marketing, business, or a related field.
• Demonstrated success in leading high-impact campaigns; offline-to-online integration experience is highly valued.
• Deep knowledge of marketing analytics, creative planning, and a test-and-learn approach, coupled with exceptional project management skills.
• Fluency in English and Japanese (oral and written) to influence stakeholders and inspire teams in a multicultural setting.

Thriving in fast-paced, matrixed environments with adaptability and leadership is essential.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high-performers in Japan.

• Competitive salary with performance incentives in Tokyo's thriving market.
• Comprehensive health, wellness, and family support programs, including gym memberships and sports activities.
• Employee discounts on Nike products and exclusive access to events, athlete meetups, and product launches.
• Flexible work arrangements, professional development budgets, and leadership training opportunities.
• Dynamic office in Tokyo with modern amenities, fostering creativity and collaboration.

Career Growth

At Nike, career progression is fueled by performance and potential. As Lead, Digital Marketing 3PP, you'll gain visibility across APLA and global teams, positioning you for advancement to Director-level roles or broader digital strategy positions. Nike's commitment to internal mobility, mentorship programs, and skill-building workshops ensures sustained growth. Many leaders started in similar roles, scaling to influence Nike's global digital ecosystem.

Why Join Us

This role at Nike Japan offers unparalleled exposure to cutting-edge digital platforms in a high-growth market. You'll shape consumer experiences for millions, partnering with industry giants like ZOZOTOWN and Rakuten, while contributing to Nike's mission to bring inspiration and innovation to every athlete. In Tokyo's vibrant scene, enjoy a premium work culture that values bold ideas, data-driven decisions, and work-life balance. Nike isn't just a job—it's a platform to redefine sports marketing.

Role FAQs

What platforms will I primarily work with?

ZOZOTOWN and Rakuten as key third-party digital platforms.

Is Japanese language proficiency required?

Yes, strong oral and written skills in both English and Japanese are essential.

What experience level is needed?

Minimum 6 years in marketing, with digital and brand campaign expertise.

Is this a hybrid or onsite role?

Primarily onsite in Tokyo, with flexibility per Nike's policies.

How does success get measured?

Through brand strength, share growth, traffic, and engagement metrics.