Lead, Digital Marketing Social at Nike in Tokyo, Japan

About Nike

Nike is the world's leading sports brand, empowering athletes and consumers to push boundaries in sport and life. With a presence in over 190 countries, Nike drives innovation through cutting-edge products, bold marketing, and digital experiences that inspire millions. In Japan, Nike is at the forefront of sport culture, blending global brand power with local insights to create authentic connections. As a hub for Asia Pacific Latin America (APLA), Tokyo's Nike team shapes strategies that resonate across regions, making it an exciting place for digital marketing leaders to thrive.

Role Overview

The Lead, Digital Marketing Social, Japan role in Tokyo is a strategic leadership position reporting to the Director of Digital Marketing. This full-time opportunity focuses on elevating Nike's owned social media channels, including Nike Tokyo Instagram and Nike Japan X. You'll blend strategic vision, creative execution, and data analytics to drive engagement, retention, and brand loyalty. Collaborating with Japan, APLA, and Global Social Media teams, you'll deliver year-round communications and seasonal campaigns that harness platform algorithms for maximum impact. Ideal for seasoned marketers passionate about sport, culture, and digital innovation.

Key Responsibilities

In this pivotal role, you'll spearhead Nike Japan's social media efforts with a focus on measurable outcomes and authentic consumer connections.

• Lead and integrate social media marketing strategy, emphasizing seasonal concepts and 365-day communications to keep the audience engaged.
• Serve as the subject matter expert for owned social channels, optimizing platform capabilities to enhance brand experiences and drive traffic.
• Partner with cross-functional teams like Brand Management, Brand Digital, Lifecycle Marketing, Brand Creative, Integrated Media, Sports Marketing, and Global Social Media to amplify key brand moments.
• Stay ahead of industry trends, emerging social features, and cultural shifts to inform strategies and foster genuine interactions.
• Measure and report on success using metrics such as brand strength, share growth, platform traffic, and lifecycle engagement.

Daily Impact

Expect to develop creative briefs, manage agency hand-offs for publishing, and use a test-and-learn approach to refine campaigns continuously. Your work will directly influence how millions perceive and interact with Nike in Japan.

Qualifications & Requirements

Nike seeks proven leaders who combine expertise with passion for social media and sport.

• Minimum 6 years of marketing experience, with significant social media marketing exposure and a track record of impactful campaigns.
• Bachelor’s degree or higher.
• Proven ability to lead high-impact social campaigns; experience launching new accounts is a plus.
• Expertise in marketing analytics, creative planning, and project leadership to juggle priorities.
• Strong bilingual skills in English and Japanese for communication, influence, and inspiration.

What Sets You Apart

A test-and-learn mindset, bold creativity, and deep understanding of social algorithms will position you for success in this dynamic environment.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high-performers in Tokyo.

• Competitive salary estimated at 90M-130M JPY annually, reflecting retail/tech sector rates with upside potential.
• Comprehensive health, wellness, and family support programs.
• Generous paid time off, parental leave, and flexible work options.
• Employee discounts on Nike products and exclusive event access.
• Professional development through Nike University and global mobility opportunities.

Career Growth

This Lead role is a launchpad for senior digital marketing positions within Nike Japan, APLA, or Global teams. Past leaders have advanced to Director-level roles, leveraging Nike's emphasis on internal talent development. Gain exposure to multi-region strategies, cutting-edge tools, and high-stakes projects that build your expertise in social media leadership. Nike invests in your growth with mentorship, training, and performance-based promotions.

Why Join Us

At Nike, you're not just managing social media—you're shaping the future of sport in Japan. Work in Tokyo's vibrant scene, collaborate with global innovators, and create campaigns that inspire action. Nike's culture celebrates diversity, bold ideas, and athletic mindset, offering unparalleled opportunities to make a difference. With a commitment to sustainability and inclusion, you'll contribute to a brand that stands for more than sport.

Role FAQs

Is bilingual proficiency mandatory?

Yes, strong oral and written skills in English and Japanese are required to collaborate across teams.

What platforms will I manage?

Primarily Nike Tokyo Instagram and Nike Japan X, with potential expansion to other owned channels.

Is agency management involved?

Yes, you'll handle creative briefs and publishing hand-offs with external partners.

What's the team structure?

Report to the Director of Digital Marketing in Tokyo, partnering with local, APLA, and Global teams.

How is success measured?

Through brand strength, engagement metrics, share growth, traffic, and lifecycle goals.

Ready to elevate Nike's social presence in Japan? Apply now for this full-time Lead, Digital Marketing Social role in Tokyo.