About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and cultural movements. In India, Nike is at the forefront of blending global sport with local culture, particularly in dynamic markets like Mumbai. As a leader in athletic footwear, apparel, and equipment, Nike drives the Energy Marketing offense, focusing on style, youth culture, and sneaker communities. Joining Nike means contributing to a legacy of breakthrough innovations and authentic cultural connections that inspire millions.

Role Overview

The Lead, Energy Marketing India role is a pivotal position within Nike's India Brand Marketing team, based in Mumbai, Maharashtra. Reporting directly to the Marketing Director, India, you will shape and deliver Nike's Energy Marketing strategy tailored to India's vibrant cultural landscape. This role bridges sport, style, and culture, collaborating across India and SEA&I (Southeast Asia & India) regions. You'll work with cross-functional teams including Neighbourhood (NBHD), Runway (RNWY), Retail Marketing, Digital Marketing, Sports Marketing, Communications, Marketplace, and Product Merchandising to ensure seamless execution of initiatives.

With a focus on Mumbai as a cultural hub, you'll translate global Energy strategies into India-first expressions, partnering with creators and cultural influencers to amplify Nike's presence in sneaker culture, music, design, and youth ecosystems.

Key Responsibilities

Strategic Planning and Execution

Support the development and execution of seasonal Energy marketing plans aligned with India priorities and broader SEA&I strategies. This includes crafting culturally relevant campaigns that resonate with Indian youth.

Cross-Functional Collaboration

Partner with internal teams to deliver style-led product stories, collaborations, and activations from concept to marketplace. Integrate Energy initiatives across NBHD/RNWY journeys, retail moments, digital platforms, and key partner touchpoints.

Cultural Storytelling and Activations

Contribute local storytelling ideas reflecting India's nuances, with emphasis on Mumbai. Work with internal and external partners for creative development, production, and execution of initiatives.

Insights and Relationship Building

Gather consumer insights, performance learnings, and cultural signals to inform future strategies, feeding back to SEA&I, APLA, and Global teams. Support relationship building with emerging cultural partners and communities relevant to Nike Energy.

Qualifications & Requirements

We seek a strategic, culturally fluent marketer with a passion for sport, style, and culture. Essential requirements include:

• Minimum 8 years' experience in brand management, cultural marketing, or related fields.
• Strong understanding of Indian youth, style, and cultural ecosystems, and how global brands authentically engage them.
• Proven experience working across cross-functional teams to deliver integrated marketing plans.
• Track record of identifying, owning, and managing external relationships with thought leaders in India aligned to strategic objectives.
• Agility to adapt to visionary consumers and organizational needs.
• Deep appreciation for music, style, design, and cultural storytelling, translating them into breakthrough Nike concepts.

Ideal candidates thrive in fast-paced, matrixed environments, influence without authority, navigate ambiguity, and bring strong taste and cultural curiosity.

Benefits & Perks

Nike offers a premium compensation package tailored for top talent in India:

• Competitive base salary estimated at INR 65L - 95L annually, with performance-based bonuses.
• Comprehensive health insurance, wellness programs, and family benefits.
• Generous employee discounts on Nike products worldwide.
• Flexible work options, including hybrid models in Mumbai.
• Parental leave, mental health support, and fitness reimbursements.

Career Growth

At Nike, career progression is driven by impact and potential. As Lead, Energy Marketing India, you'll gain exposure to regional and global teams, positioning you for advancement into senior marketing leadership roles across SEA&I or APLA. Nike invests in leadership training, mentorship, and rotational opportunities to build versatile experts. Many alumni advance to director-level positions, leveraging their cultural expertise in high-growth markets like India.

Why Join Us

Join Nike in Mumbai to lead cultural revolutions at the intersection of sport and style. Influence India's youth culture, collaborate with top creators, and deliver activations that define sneaker and streetwear scenes. Work in a collaborative, innovative environment where your ideas shape global strategies. Nike's commitment to diversity, inclusion, and sustainability ensures you're part of purposeful work that moves the world forward. Mumbai's vibrant energy as a cultural epicenter makes this role uniquely positioned for maximum impact.

Role FAQs

What is Energy Marketing at Nike?

Energy Marketing encompasses Nike's style-led initiatives in sneaker culture, youth trends, NBHD, and RNWY, blending product, storytelling, and activations.

Is relocation support provided?

Nike offers relocation assistance for eligible candidates moving to Mumbai.

What teams will I collaborate with?

Cross-functional partners across India Brand Marketing, SEA&I Energy, Retail, Digital, Sports Marketing, and external cultural collaborators.

Is this a full-time role?

Yes, full-time position based in Mumbai.

How does Nike support professional development?

Through Nike University, mentorship programs, and global exposure opportunities.

This role offers unparalleled scope to authentically position Nike in India's evolving cultural landscape. Apply now to lead the charge.