About Nike

Nike is the world’s leading sports brand, empowering athletes and communities through innovation, style, and culture. From iconic sneakers to groundbreaking apparel, Nike shapes global trends while staying rooted in performance. In Korea, Nike drives energy marketing that blends global vision with local flair, creating culturally resonant experiences for sneakerheads and style influencers alike.

Role Overview

As Lead, Energy Marketing Korea, based in Seoul, you’ll spearhead Nike’s energy marketing strategies tailored for the dynamic Korean market. Reporting to the Senior Manager of Energy Marketing, you’ll collaborate with geo counterparts, business partners, and city tastemakers. This role demands a strategic leader passionate about community, culture, sneakers, and style, navigating Nike’s matrix organization to deliver consumer-centric activations that elevate the brand.

Key Responsibilities

Your impact will span strategy, execution, and analysis:

• Drive the integration and consistent delivery of Energy Marketing plans, aligned with Consumer Concepts and seasonal stories for Korea.
• Collaborate cross-functionally to identify key products and develop clear seasonal and annual Energy Marketing calendars.
• Lead strategic direction and execution of culturally relevant, consumer-centric local activations.
• Manage budgets, product ordering, and seasonal concept mapping for all Energy Marketing priorities.
• Ensure clear communication and strategic alignment with regional and local stakeholders.
• Maximize Energy Marketing spaces by fostering strategic relevance and connections with city tastemakers.
• Monitor and analyze content performance KPIs, trends, and business impact to refine future strategies.
• Build and maintain strong relationships with external Nike collaborators and accounts.

Qualifications & Requirements

Nike seeks proven leaders with:

• Bachelor’s degree in Marketing or a related field (preferred).
• 5+ years of experience in marketing, media, or the fashion industry.
• Proven strategic planning and marketing acumen.
• Strong verbal and written communication skills, including facilitation and presentations.
• Demonstrated ability to multitask and proactively seek information.
• High level of taste and deep understanding of style, fashion, and culture.
• Open, positive, and empathetic approach to collaboration and knowledge sharing.

Fluency in Korean and English is essential for stakeholder engagement in Seoul’s vibrant market.

Benefits & Perks

Joining Nike means accessing world-class rewards:

• Competitive salary estimated at 80M-120M KRW annually, with performance incentives.
• Comprehensive health insurance, including medical, dental, and wellness programs.
• Generous employee discounts on Nike products for you and family.
• Paid time off, parental leave, and flexible working arrangements.
• State-of-the-art fitness facilities and wellness initiatives.
• Relocation support for international talent moving to Seoul.

Career Growth

Nike invests in your potential. This Lead role offers pathways to senior marketing positions across Asia-Pacific or global teams. Gain exposure to Nike’s Consumer Direct Offense strategy, digital innovation, and high-profile collaborations. Mentorship from senior leaders and access to Nike University training ensure continuous development in brand marketing, culture strategy, and leadership.

Professional Development Opportunities

Participate in global workshops, leadership programs, and cross-geo projects. Track record of internal promotions highlights Nike’s commitment to advancing top talent from Korea to headquarters in Beaverton or regional hubs.

Why Join Us

Seoul is Nike’s hub for Korea’s booming sneaker and streetwear culture. Work with influential tastemakers, activate in key Energy Marketing spaces, and shape campaigns that resonate with millions. Enjoy Seoul’s world-class lifestyle—K-pop energy, culinary scenes, and urban innovation—while contributing to Nike’s mission: to bring inspiration and innovation to every athlete in the world. This is your chance to lead at the intersection of global brand power and local cultural pulse.

Role FAQs

What is Energy Marketing at Nike?

Energy Marketing focuses on high-impact retail and experiential spaces that energize Nike’s brand presence, blending product storytelling with cultural activations.

Is relocation assistance provided?

Yes, Nike offers support for qualified candidates relocating to Seoul.

What experience level is required?

5+ years in marketing or fashion, with leadership in strategic planning.

Does this role involve travel?

Occasional travel within Korea and regionally for collaborations.

How does Nike support work-life balance?

Flexible hours, remote options, and wellness programs prioritize employee well-being.

Ready to lead Nike’s Energy Marketing in Korea? Apply now and step into a role that defines style and culture.