About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) stands as one of the largest lodging franchisors globally, boasting over 7,500 hotels across more than 45 countries and territories. Our portfolio spans upper upscale, upper midscale, midscale, extended stay, and economy segments, featuring beloved brands like Comfort Inn, Quality Inn, and Radisson. We empower strivers, dreamers, and entrepreneurs by providing high-quality lodging options that bet on their success. At our headquarters in North Bethesda, Maryland, technology center in Scottsdale, Arizona, and beyond, every associate's voice drives innovation and growth. United by cultural values like welcoming everyone, being bold, quick, curious, and showing integrity, Choice Hotels fosters an environment where leadership principles—acting with intention, leading authentically, and growing to deliver—propel us forward.

Role Overview

The Lead Generation Associate in Franchise Development is pivotal to Choice Hotels' expansion strategy. This remote position (#LI-REMOTE) involves leveraging advanced prospecting tools and CRM systems to source and qualify high-potential leads for franchise opportunities. You'll play a key role in identifying prospects interested in partnering with iconic brands like Comfort Inn, Quality Inn, and Radisson, ensuring seamless transitions to our Sales team for conversion into franchise agreements. Ideal for analytically minded individuals with strong communication skills, this role offers a dynamic entry into the hospitality industry's franchise sector.

Key Responsibilities

Prospecting and Sourcing Leads

Harness in-house technology and prospecting subscriptions to pinpoint viable prospects eager for franchise development with Choice Hotels' diverse portfolio.

Contacting Prospects

Execute scripted cold calls to uncover prospect needs, challenges, and genuine interest in franchising, building foundational relationships from the first interaction.

Qualifying and Managing Leads

Score and prioritize leads analytically, maintaining meticulous records in Salesforce with comprehensive notes and call histories to support sales efficiency.

Transitioning Qualified Leads

Facilitate smooth handoffs to Regional Vice Presidents, delivering detailed client insights that boost conversion rates and franchise growth.

Qualifications & Requirements

Candidates need a high school diploma or equivalent, paired with technical proficiency in online databases and CRM systems—Salesforce experience is preferred. A solid grasp of the sales process, analytical lead prioritization skills, exceptional verbal, written, and listening communication, plus top-tier time management and organization are essential. Persistence and resiliency shine in this high-volume prospecting role, making it perfect for driven professionals ready to fuel Choice Hotels' franchise momentum.

Benefits & Perks

Choice Hotels prioritizes associate wellbeing with a flexible, competitive benefits package. Enjoy comprehensive medical, dental, and vision coverage; generous paid time off including holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance; financial perks like retirement plans and health savings accounts; employee recognition programs; and exclusive discounts at Choice Hotels worldwide, from Comfort Inn to Radisson properties. These benefits empower you to thrive personally and professionally.

Career Growth

At Choice Hotels, career progression is intentional and authentic. Starting as a Lead Generation Associate opens doors to sales, franchise support, and leadership roles within our global network. With training in cutting-edge tools, Salesforce expertise, and exposure to franchise dynamics, you'll grow alongside our entrepreneurial spirit. Our commitment to listening, curiosity, and delivery ensures your development aligns with company success, propelling you toward bigger opportunities in hospitality.

Why Join Choice Hotels

Choosing Choice means betting on yourself in a company that mirrors the entrepreneurial drive of our franchisees. We're more than a hotel franchisor—we're a purpose-driven organization supporting dreams worldwide. Work remotely with top-tier technology, collaborate via Zoom with teams in North Bethesda, Scottsdale, and Minneapolis, and contribute to brands like Comfort Inn, Quality Inn, and Radisson. Our inclusive culture welcomes bold ideas, rewards quick action, and celebrates integrity, making every day better for associates, franchisees, and guests.

Role FAQs

Is this position remote?

Yes, this is a #LI-REMOTE role, allowing you to work from a home office while connecting virtually with Choice teams.

What CRM experience is needed?

Salesforce proficiency is preferred, alongside comfort with online databases and prospecting tools.

Are travel requirements involved?

This role is primarily remote with possible travel depending on specific needs, but focused on virtual collaboration.

What brands will I support?

You'll generate leads for franchise opportunities across Choice's portfolio, including Comfort Inn, Quality Inn, Radisson, and more.

How does Choice support employee discounts?

Associates enjoy worldwide discounts at Choice Hotels, enhancing your travel and wellbeing perks.