Lead, Integrated Media at Nike in Melbourne, Victoria

About Nike

Nike is the world's leading sports brand, empowering athletes* around the globe through innovative products and groundbreaking marketing. In the Pacific region, Nike drives a sport-led offense, creating cultural moments that inspire communities in cities where athletes play. From disruptive campaigns to consumer-obsessed strategies, Nike Pacific shapes the future of sport and brand storytelling across Australia and New Zealand.

Role Overview

As Lead, Integrated Media reporting to the Senior Manager, Integrated Media, you will spearhead Nike's media strategy for Australia and New Zealand. This role demands a dynamic media expert passionate about blending traditional and digital channels to fuel demand for Nike's innovative products. Collaborate with Brand Creative, Consumer Brand Management, Sports Marketing, and cross-functional teams like Marketplace, Merchandising, and Finance. Partner with media and creative agencies to deliver full-funnel, omni-channel campaigns that resonate with athletes* and drive business impact.

Key focus areas include digital (SEM, Paid Social, Online Media, Affiliates), TV, Print, and Out-of-Home. Leverage data-driven insights, competitive analysis, and measurement frameworks to innovate and optimize. This is a full-time position in Melbourne, Victoria, offering leadership in a high-energy environment at one of the most iconic brands in sports.

Key Responsibilities

Strategic Media Leadership

Develop and execute omni-channel media strategies for seasonal priorities and key brand moments. Ideate disruptive executions for campaigns and always-on activities to boost engagement and demand.

Campaign Planning & Execution

Plan full-funnel media campaigns, coordinating with internal teams and agencies across APLA. Prepare forecasts, manage day-to-day agency relationships, and ensure alignment in key marketing meetings.

Performance & Optimization

Partner with Digital Marketing and Brand Creative to set KPIs, measure business impact, and provide optimization recommendations. Monitor weekly performance, experiment with new strategies, and share insights with leadership.

Budget & Trend Management

Oversee local brand and performance media budgets. Stay current on industry trends, best practices, privacy evolutions, and culturally relevant insights in sport.

Qualifications & Requirements

Nike seeks a self-starting media professional with a Bachelor's degree in Marketing, Business, Media, Communications, or a related field. Candidates need 5–7+ years of experience in media, advertising, or digital marketing, including planning and buying in Performance/Biddable Channels.

• Proven leadership and collaboration across diverse teams
• Strong analytical, project management, communication, and presentation skills
• Deep understanding of data-driven planning, consumer insights, and measurement
• Knowledge of sport and cultural industries with a drive to innovate

A finger on the pulse of consumer trends and emerging channels is essential, paired with experience in traditional and digital media.

Benefits & Perks

Joining Nike means access to world-class benefits tailored for high performers. Enjoy competitive salary estimated at AUD 130,000–170,000 based on Retail/Tech sector rates in Australia, with a buffer for top talent. Benefit from Nike's employee discounts on premium products, flexible work options, and wellness programs supporting an active lifestyle.

Thrive in a collaborative culture with global exposure, professional development opportunities, and the chance to work on campaigns that shape sports culture. Nike invests in your growth through training, mentorship, and innovation resources.

Career Growth

This leadership role positions you for advancement within Nike's Pacific marketing ecosystem. Gain expertise in integrated media, agency management, and data analytics—skills transferable across Nike's global operations. High performers move into senior strategy, regional director, or global campaign roles, building a career at the forefront of sports marketing innovation.

Why Join Us

Be part of Nike's mission to bring inspiration and innovation to every athlete* in Australia and New Zealand. Work in Melbourne's vibrant creative hub, influencing urban sports culture and major events. Nike offers unparalleled brand prestige, cutting-edge tools, and a team of dreamers and disruptors. If you're passionate about media's power to drive consumer obsession and business results, this is your platform to lead.

Role FAQs

What experience is required?

5–7+ years in media/advertising/digital marketing, with hands-on planning/buying in biddable channels.

Is agency experience necessary?

Yes, managing media agencies and forecasting is core to the role.

What channels will I work with?

Digital (SEM, Paid Social, etc.), TV, Print, OOH—full omni-channel scope.

What's the reporting structure?

Report to Senior Manager, Integrated Media; collaborate across Pacific Marketing and functions.

Is relocation supported?

This is based in Melbourne, Victoria; local candidates preferred.

*If you have a body, you are an athlete.