About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products and cultural impact. In China, Nike drives massive growth in performance and streetwear, particularly with the Jordan Brand, serving sneaker obsessives, basketball fans, and culture enthusiasts. As a global powerhouse, Nike combines cutting-edge design, data-driven merchandising, and community commitment to stay ahead in the competitive retail landscape.

Role Overview

The Lead Merchant, Streetwear, FW Icon, Jordan GC role in Shanghai is pivotal for Jordan Brand's expansion in Greater China (GC). This position balances art and science to identify future trends, build Jordan Icon opportunities, and deliver the right product mix. You'll lead geo-level product line planning and portfolio management, bridging global strategies with local execution. Focused on iconic franchises like AJ1 and Retro lines, plus performance products and untapped white spaces, this role drives profitable growth and seamless consumer experiences.

Why This Role Matters

In Jordan Brand, everything starts with the consumer. You'll shape the most coveted products, influencing everything from line planning to marketplace handoff, ensuring Jordan remains the premier performance and streetwear brand.

Key Responsibilities

As Lead Merchant, you'll spearhead Jordan Icon franchises with enterprise thinking. Key duties include:

• Leading integrated, profitable product lines aligned to global vision and geo strategies.
• Articulating market and consumer needs backed by consistent data.
• Ensuring products meet GC needs in lifecycle, materials, color, fit, and aesthetics.
• Communicating strategies to stakeholders for premium experiences.
• Owning seasonal gates: hind sighting, insights, line planning, and prioritization.

Collaborate with global merchandising, sales, planning, and marketing to execute vision and storytelling.

Qualifications & Requirements

Nike seeks diverse, motivated individuals with vision. Ideal candidates bring:

• Bachelor’s degree in merchandising or equivalent education/experience.
• 5+ years in merchandising, product creation, or sales.
• Strong conflict management and problem-solving skills.
• Experience in cross-functional, matrix environments; independent yet team-oriented.
• Proven leadership to inspire and mentor teams.
• Expertise in product merchandising, retail acumen, consumer knowledge, and strategic planning.
• Fluent English with exceptional communication and presentation skills.

Key Competencies

Success requires blending analytical rigor with creative foresight, networking influence, and the ability to drive cross-team alignment in a fast-paced retail-tech environment.

Benefits & Perks

Joining Nike in Shanghai offers premium rewards:

• Competitive salary estimated at 650,000-950,000 CNY annually, reflecting senior retail expertise.
• Global exposure working on iconic Jordan products.
• Comprehensive health, wellness, and family benefits.
• Employee discounts on Nike and Jordan gear.
• Flexible work options and professional development programs.
• Opportunities to engage with communities that inspire the brand.

Career Growth

This role is a launchpad for merchandising leaders. Advance to senior global positions, influence brand strategy, or pivot into sales, marketing, or product innovation. Nike invests in your growth through mentorship, training, and high-visibility projects, fostering excellence in China's booming market.

Why Join Us

Be part of Jordan's mission to become the most coveted brand. In Shanghai, shape streetwear culture, drive GC growth, and collaborate with top talent. Nike offers unparalleled scale, innovation, and impact—where your vision meets global reach. Strive for excellence and inspire communities daily.

Role FAQs

Q: What is the focus of this role?
A: Leading Streetwear and FW Icon products for Jordan in GC, from planning to execution.

Q: Is travel required?
A: Expect collaboration with global teams, potentially involving travel.

Q: What makes a strong candidate?
A: Passion for sneakers/culture, data-driven merchandising, and leadership in matrix settings.

Q: How does this role impact Nike?
A: Directly drives product strategy for high-growth franchises like AJ1 in key markets.

Q: Application tips?
A: Highlight merchandising experience, consumer insights, and cross-functional successes.