Lead Professional, Retail Experiences, Value (Outlet) at Nike in Hilversum, Netherlands

About Nike

Nike, Inc. is the world's leading sports brand, empowering athletes and consumers through innovative products, experiences, and storytelling. With a presence in over 190 countries, Nike drives culture and community through its iconic swoosh. In EMEA, Nike's retail strategy focuses on creating immersive, consumer-first experiences that blend digital and physical worlds. Joining Nike means becoming part of a dynamic team that shapes the future of sport and retail. This Lead Professional role in Hilversum positions you at the heart of Nike's outlet retail excellence in the Netherlands.

Role Overview

As the EMEA Lead Professional, Retail Experiences, Value (Outlet), you'll report directly to the EMEA Senior Manager, Retail Experiences Value. Based in Hilversum, Netherlands, you'll spearhead partnerships with landlords to amplify Nike's brand in outlet environments. Your mission: obsess over aligned marketing calendars and strategic consumer activations that drive foot traffic and deepen connections. This full-time role demands a talented brand marketer with a consumer-first mindset, ready to innovate in one of Nike's most progressive marketing areas. Collaborate with Visual Merchandising, Brand Creative, Territory teams, store operations, and external agencies to elevate in-store experiences across EMEA outlets.

Key Responsibilities

Your day-to-day will focus on ownership of landlord relationships and execution of high-impact initiatives:

• Lead monthly meetings with key landlords to align on strategies and calendars.
• Ensure optimal Nike brand visibility across all landlord channels, from digital to physical touchpoints.
• Explore and pioneer new opportunities to drive traffic to Nike outlet stores.
• Build and nurture strong partnerships with retail management teams for seamless execution.
• Create and execute comprehensive 360-degree landlord marketing plans for key retail moments, integrating activations that boost consumer engagement.

These responsibilities position you as a pivotal player in Nike's retail ecosystem, directly influencing sales and brand perception in high-traffic outlet settings.

Daily Impact

Expect to manage ambiguity with agility, redirecting focus based on evolving brand and business priorities. Your work will span multiple teams, fostering cross-functional synergy to deliver results.

Qualifications & Requirements

Nike seeks professionals who bring proven expertise and a passion for retail innovation:

• Strong collaborative and relationship-building skills to engage stakeholders effectively.
• Proven project management experience, handling complex timelines and deliverables.
• Hands-on experience in bricks-and-mortar retail environments, understanding outlet dynamics.
• A consumer-centric mindset, prioritizing shopper needs in every decision.
• Ability to thrive in ambiguity, operating effectively without clear paths forward.
• Agile mentality for juggling multiple teams, priorities, and rapid shifts.

Bring your authentic self to foster diversity and inclusion. Curiosity, drive, and positive engagement are key to success in this role.

Benefits & Perks

Nike offers a premium employment package tailored for high performers:

• Competitive salary estimated at €65,000 - €95,000 annually, based on Netherlands retail/tech sector rates.
• Comprehensive health, wellness, and family benefits.
• Employee discounts on Nike products worldwide.
• Flexible working arrangements in a modern Hilversum office.
• Professional development through Nike's world-class training programs.

Enjoy perks like on-site fitness facilities, team-building events, and access to Nike's global network.

Career Growth

This role is a launchpad for ambitious marketers. Report to senior leadership and gain exposure to EMEA-wide initiatives. Hone skills in partnership management, marketing strategy, and retail innovation. High performers advance to roles like Senior Manager or Director in Retail Experiences, with opportunities across Nike's global portfolio. Nike's culture emphasizes learning, with mentorship from industry leaders and tuition reimbursement for further education.

Path to Leadership

Excel here, and you'll influence Nike's outlet strategy across Europe, paving the way for broader brand marketing leadership.

Why Join Us

At Nike, you're not just filling a role—you're shaping the future of retail. Hilversum's strategic location offers proximity to Amsterdam's vibrant scene while immersing you in Nike's EMEA hub. Work on progressive projects that push boundaries, from traffic-driving activations to brand visibility campaigns. Join a diverse team that values authenticity, teamwork, and innovation. Nike's commitment to inclusion ensures every voice contributes to success. Drive real consumer impact in the fast-paced world of outlet retail, all while advancing your career with a global icon.

Role FAQs

What is the reporting structure?

You report directly to the EMEA Senior Manager, Retail Experiences Value, with matrixed collaboration across functions.

Is travel required?

Yes, expect periodic travel for landlord meetings and store visits within EMEA.

What experience level is needed?

Mid-level with proven retail project management; outlet or value retail experience is ideal.

How does this role support Nike's broader goals?

It enhances outlet performance, driving traffic and brand love in key EMEA markets.

Application tips?

Highlight your consumer-first projects and stakeholder wins in your resume.

This opportunity in Hilversum, Netherlands, is for visionaries ready to elevate Nike's retail experiences. Apply now to join the Just Do It movement.