About Nike

Nike is the world's leading sports brand, empowering athletes and communities through innovation, inspiration, and bold storytelling. With a legacy of breaking barriers, Nike drives cultural movements in sport, fashion, and lifestyle. In the Pacific region, Nike leads the running revolution, connecting global strategies to local passions. Join a team that's redefining brand marketing in one of the most dynamic territories.

Role Overview

As Lead, Running Brand Marketing Pacific, based in Melbourne, Victoria, Australia, you'll spearhead Nike Running's brand impact across the Pacific territory. This senior role bridges global vision with local authenticity, crafting campaigns that resonate with Australia's vibrant running community and youth consumers. Partner with elite marketing teams to deliver integrated, disruptive activations that elevate Nike's position as the ultimate running brand.

Key Impact Areas

From seasonal product launches to cultural storytelling, you'll ensure every initiative embodies Nike's bold ethos while honoring Pacific running culture. Thrive in a collaborative, fast-paced environment where your creativity drives consumer connection and business growth.

Key Responsibilities

Your leadership will span the full marketing lifecycle, ensuring seamless execution and measurable impact.

• Drive planning and execution of seasonal brand campaigns from concept to activation, delivering bold narratives that capture the running spirit.
• Collaborate with Retail, Digital, Media, Communications, and Brand Creative teams to deliver integrated marketing plans that amplify reach.
• Manage cross-functional alignment and stakeholder engagement across local, regional, and global teams for cohesive strategy.
• Build and maintain strategic external partnerships with organizations and influencers aligned to Nike’s objectives.
• Lead storytelling initiatives that resonate with youth consumers, elevating Nike Running’s cultural relevance in Australia.
• Oversee campaign performance, derive insights from data, and conduct post-activation reviews to refine future strategies.

Qualifications & Requirements

Nike seeks proven leaders with a runner’s heart and marketer’s mind.

• Minimum of 7 years experience in brand marketing, emphasizing cross-functional work in creative or commercial settings.
• Track record of developing and executing marketing brand plans on time, with strong leadership and influence skills.
• Deep passion for Running and its culture, particularly in Australia.
• Expertise in youth consumer journeys, turning insights into actionable plans across Nike’s marketing mix.
• Core marketing skills to drive projects, solve complex problems, and navigate teamwork.
• Enterprise thinking: Foster teamwork, lead others, and manage matrixed stakeholders.
• Proven relationship management with external partners.
• Growth mindset: Flexible, proactive in evolving environments.

Benefits & Perks

Joining Nike means accessing unparalleled perks designed for high-performers.

• Competitive salary with performance incentives in Australia's premium market.
• Unlimited Nike product access and employee store discounts.
• Comprehensive health coverage, including mental wellness and fitness programs.
• Flexible hybrid work model in vibrant Melbourne.
• Global travel opportunities for campaign activations and events.
• Professional development through Nike University and leadership coaching.

Career Growth

This role is a launchpad for senior marketing leadership at Nike. Gain exposure to global strategies, build a network across regions, and shape the future of running marketing. Past Leads have advanced to Director roles, VP positions, and beyond, fueled by Nike's commitment to internal mobility and talent development.

Why Join Us

Be part of Nike's Running offense in the Pacific, where your vision turns insights into cultural phenomena. Work in Melbourne's thriving creative hub, collaborate with top talent, and contribute to a brand that inspires millions. Nike offers not just a job, but a platform to lead, innovate, and run toward greatness.

Role FAQs

What experience level is required?

Minimum 7 years in brand marketing, with proven campaign leadership.

Is relocation support available?

Nike supports talented candidates open to Melbourne-based opportunities.

What does a typical day look like?

Balancing strategy sessions, cross-team collaborations, partner outreach, and performance analysis in a dynamic environment.

How does this role connect to global Nike?

Direct partnership with regional and global teams ensures your work scales worldwide.

What's the team culture like?

Fast-paced, collaborative, and passion-driven, with a focus on innovation and runner's mindset.