Brand Strategist - Careers at Leidos
Leidos
Brand Strategist - Careers at Leidos
Job Description
Join Leidos as a Brand Strategist
Leidos, an innovation leader tackling national security and health challenges, seeks a creative Brand Strategist for its Marketing and Communications team in Reston, VA. Shape and scale the Leidos brand across defense, intelligence, and health sectors in a competitive market.
Primary Responsibilities
Corporate Brand Strategy (40%)
- Communicate brand vision aligned with corporate goals
- Develop positioning, messaging, and differentiation strategies
- Conduct research to enhance brand reputation
- Enforce brand guidelines enterprise-wide
LOB Brand Strategy (25%)
- Refine positioning for diverse offerings
- Partner with leaders on customer-aligned strategies
Brand Architecture & Guidelines (15%)
- Evolve architecture across business units
- Lead audits and socialize toolkits
Cross-Functional Collaboration (10%)
- Embed strategy in campaigns and events
- Guide design teams and agencies
Analysis, Measurement & Compliance (10%)
- Monitor trends and report KPIs
- Ensure regulatory compliance
Basic Qualifications
- Bachelor’s degree + 8+ years experience in brand management
- Expertise in Adobe Creative Suite, analytics, and research tools
- Strategic thinker with strong communication skills
Preferred Qualifications
Experience in regulated industries like defense and health. Washington, D.C. metro area preferred for hybrid work at Leidos HQ.
Salary range: $92,300 - $166,850. Apply to drive Leidos' brand forward.
Locations
- Reston, Virginia, United States
Salary
92,300 - 166,850 USD / yearly
92,300 - 166,850 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Brand strategy development and executionintermediate
- Market and competitive researchintermediate
- Brand architecture and guidelines managementintermediate
- Adobe Creative Suite proficiencyintermediate
- Analytics and performance measurementintermediate
- Cross-functional collaborationintermediate
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field and 8+ years of relevant experience (experience)
- Proven success developing brand strategies driving business outcomes (experience)
- Strong understanding of brand architecture, visual identity, and messaging frameworks (experience)
- Exceptional communication, presentation, and organizational skills (experience)
Responsibilities
- Develop and execute corporate and LOB brand strategies aligned with business goals
- Conduct market, competitive, and audience research to inform brand decisions
- Maintain brand architecture, guidelines, and governance across business units
- Collaborate with senior leaders, marketing, and design teams on brand-aligned initiatives
- Track brand performance KPIs and ensure compliance with regulations
Benefits
- general: Competitive salary $92,300 - $166,850
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with company match
- general: Professional development and tuition reimbursement
- general: Flexible work options and paid time off
Tags & Categories
Answer 10 quick questions to check your fit for Brand Strategist - Careers at Leidos @ Leidos.
Related Books and Jobs
Brand Strategist - Careers at Leidos
Leidos
Brand Strategist - Careers at Leidos
Job Description
Join Leidos as a Brand Strategist
Leidos, an innovation leader tackling national security and health challenges, seeks a creative Brand Strategist for its Marketing and Communications team in Reston, VA. Shape and scale the Leidos brand across defense, intelligence, and health sectors in a competitive market.
Primary Responsibilities
Corporate Brand Strategy (40%)
- Communicate brand vision aligned with corporate goals
- Develop positioning, messaging, and differentiation strategies
- Conduct research to enhance brand reputation
- Enforce brand guidelines enterprise-wide
LOB Brand Strategy (25%)
- Refine positioning for diverse offerings
- Partner with leaders on customer-aligned strategies
Brand Architecture & Guidelines (15%)
- Evolve architecture across business units
- Lead audits and socialize toolkits
Cross-Functional Collaboration (10%)
- Embed strategy in campaigns and events
- Guide design teams and agencies
Analysis, Measurement & Compliance (10%)
- Monitor trends and report KPIs
- Ensure regulatory compliance
Basic Qualifications
- Bachelor’s degree + 8+ years experience in brand management
- Expertise in Adobe Creative Suite, analytics, and research tools
- Strategic thinker with strong communication skills
Preferred Qualifications
Experience in regulated industries like defense and health. Washington, D.C. metro area preferred for hybrid work at Leidos HQ.
Salary range: $92,300 - $166,850. Apply to drive Leidos' brand forward.
Locations
- Reston, Virginia, United States
Salary
92,300 - 166,850 USD / yearly
92,300 - 166,850 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Brand strategy development and executionintermediate
- Market and competitive researchintermediate
- Brand architecture and guidelines managementintermediate
- Adobe Creative Suite proficiencyintermediate
- Analytics and performance measurementintermediate
- Cross-functional collaborationintermediate
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field and 8+ years of relevant experience (experience)
- Proven success developing brand strategies driving business outcomes (experience)
- Strong understanding of brand architecture, visual identity, and messaging frameworks (experience)
- Exceptional communication, presentation, and organizational skills (experience)
Responsibilities
- Develop and execute corporate and LOB brand strategies aligned with business goals
- Conduct market, competitive, and audience research to inform brand decisions
- Maintain brand architecture, guidelines, and governance across business units
- Collaborate with senior leaders, marketing, and design teams on brand-aligned initiatives
- Track brand performance KPIs and ensure compliance with regulations
Benefits
- general: Competitive salary $92,300 - $166,850
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with company match
- general: Professional development and tuition reimbursement
- general: Flexible work options and paid time off
Tags & Categories
Answer 10 quick questions to check your fit for Brand Strategist - Careers at Leidos @ Leidos.
Related Books and Jobs