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Brand Strategist - Careers at Leidos

Leidos

Brand Strategist - Careers at Leidos

full-timePosted: Feb 3, 2026

Job Description

Join Leidos as a Brand Strategist

Leidos, an innovation leader tackling national security and health challenges, seeks a creative Brand Strategist for its Marketing and Communications team in Reston, VA. Shape and scale the Leidos brand across defense, intelligence, and health sectors in a competitive market.

Primary Responsibilities

Corporate Brand Strategy (40%)

  • Communicate brand vision aligned with corporate goals
  • Develop positioning, messaging, and differentiation strategies
  • Conduct research to enhance brand reputation
  • Enforce brand guidelines enterprise-wide

LOB Brand Strategy (25%)

  • Refine positioning for diverse offerings
  • Partner with leaders on customer-aligned strategies

Brand Architecture & Guidelines (15%)

  • Evolve architecture across business units
  • Lead audits and socialize toolkits

Cross-Functional Collaboration (10%)

  • Embed strategy in campaigns and events
  • Guide design teams and agencies

Analysis, Measurement & Compliance (10%)

  • Monitor trends and report KPIs
  • Ensure regulatory compliance

Basic Qualifications

  • Bachelor’s degree + 8+ years experience in brand management
  • Expertise in Adobe Creative Suite, analytics, and research tools
  • Strategic thinker with strong communication skills

Preferred Qualifications

Experience in regulated industries like defense and health. Washington, D.C. metro area preferred for hybrid work at Leidos HQ.

Salary range: $92,300 - $166,850. Apply to drive Leidos' brand forward.

Locations

  • Reston, Virginia, United States

Salary

92,300 - 166,850 USD / yearly

Estimated Salary Rangehigh confidence

92,300 - 166,850 USD / yearly

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Brand strategy development and executionintermediate
  • Market and competitive researchintermediate
  • Brand architecture and guidelines managementintermediate
  • Adobe Creative Suite proficiencyintermediate
  • Analytics and performance measurementintermediate
  • Cross-functional collaborationintermediate

Required Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related field and 8+ years of relevant experience (experience)
  • Proven success developing brand strategies driving business outcomes (experience)
  • Strong understanding of brand architecture, visual identity, and messaging frameworks (experience)
  • Exceptional communication, presentation, and organizational skills (experience)

Responsibilities

  • Develop and execute corporate and LOB brand strategies aligned with business goals
  • Conduct market, competitive, and audience research to inform brand decisions
  • Maintain brand architecture, guidelines, and governance across business units
  • Collaborate with senior leaders, marketing, and design teams on brand-aligned initiatives
  • Track brand performance KPIs and ensure compliance with regulations

Benefits

  • general: Competitive salary $92,300 - $166,850
  • general: Comprehensive health, dental, and vision insurance
  • general: 401(k) with company match
  • general: Professional development and tuition reimbursement
  • general: Flexible work options and paid time off

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Leidos logo

Brand Strategist - Careers at Leidos

Leidos

Brand Strategist - Careers at Leidos

full-timePosted: Feb 3, 2026

Job Description

Join Leidos as a Brand Strategist

Leidos, an innovation leader tackling national security and health challenges, seeks a creative Brand Strategist for its Marketing and Communications team in Reston, VA. Shape and scale the Leidos brand across defense, intelligence, and health sectors in a competitive market.

Primary Responsibilities

Corporate Brand Strategy (40%)

  • Communicate brand vision aligned with corporate goals
  • Develop positioning, messaging, and differentiation strategies
  • Conduct research to enhance brand reputation
  • Enforce brand guidelines enterprise-wide

LOB Brand Strategy (25%)

  • Refine positioning for diverse offerings
  • Partner with leaders on customer-aligned strategies

Brand Architecture & Guidelines (15%)

  • Evolve architecture across business units
  • Lead audits and socialize toolkits

Cross-Functional Collaboration (10%)

  • Embed strategy in campaigns and events
  • Guide design teams and agencies

Analysis, Measurement & Compliance (10%)

  • Monitor trends and report KPIs
  • Ensure regulatory compliance

Basic Qualifications

  • Bachelor’s degree + 8+ years experience in brand management
  • Expertise in Adobe Creative Suite, analytics, and research tools
  • Strategic thinker with strong communication skills

Preferred Qualifications

Experience in regulated industries like defense and health. Washington, D.C. metro area preferred for hybrid work at Leidos HQ.

Salary range: $92,300 - $166,850. Apply to drive Leidos' brand forward.

Locations

  • Reston, Virginia, United States

Salary

92,300 - 166,850 USD / yearly

Estimated Salary Rangehigh confidence

92,300 - 166,850 USD / yearly

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Brand strategy development and executionintermediate
  • Market and competitive researchintermediate
  • Brand architecture and guidelines managementintermediate
  • Adobe Creative Suite proficiencyintermediate
  • Analytics and performance measurementintermediate
  • Cross-functional collaborationintermediate

Required Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related field and 8+ years of relevant experience (experience)
  • Proven success developing brand strategies driving business outcomes (experience)
  • Strong understanding of brand architecture, visual identity, and messaging frameworks (experience)
  • Exceptional communication, presentation, and organizational skills (experience)

Responsibilities

  • Develop and execute corporate and LOB brand strategies aligned with business goals
  • Conduct market, competitive, and audience research to inform brand decisions
  • Maintain brand architecture, guidelines, and governance across business units
  • Collaborate with senior leaders, marketing, and design teams on brand-aligned initiatives
  • Track brand performance KPIs and ensure compliance with regulations

Benefits

  • general: Competitive salary $92,300 - $166,850
  • general: Comprehensive health, dental, and vision insurance
  • general: 401(k) with company match
  • general: Professional development and tuition reimbursement
  • general: Flexible work options and paid time off

Target Your Resume for "Brand Strategist - Careers at Leidos" , Leidos

Get personalized recommendations to optimize your resume specifically for Brand Strategist - Careers at Leidos. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Brand Strategist - Careers at Leidos" , Leidos

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

Jobs in Reston, VALeidos CareersMarketing Jobs United StatesBrand StrategyEngineeringInformation TechnologySecurity

Answer 10 quick questions to check your fit for Brand Strategist - Careers at Leidos @ Leidos.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.