About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) stands as one of the world's largest lodging franchisors, boasting a portfolio of over 7,500 hotels across 45+ countries and territories. Our brands, including beloved names like Comfort Inn, Quality Inn, and Radisson, cater to upper upscale, upper midscale, midscale, extended stay, and economy segments. We empower strivers, dreamers, and entrepreneurs—because that's who we are. United by the belief that tomorrow will be better than today, Choice Hotels fosters an environment where associates thrive alongside our global network of properties.

Role Overview

The Leisure Sales Director role at Choice Hotels is a pivotal leadership position focused on propelling the leisure vertical, with a primary emphasis on the Americas region. This role harnesses deep segment expertise, distribution channels, and connectivity to forge commercial partnerships and tailor hotel-level strategies for key leisure destinations. By championing an insights-driven selling methodology—blending relationship-building with value-based techniques—and leveraging tools like Tableau and Salesforce, you'll drive sales production, pipeline growth, and budgetary success. Collaborate with Sales Strategy and Operations, Inside Sales Support, Key Account programs, Marketing, and international resources to elevate Choice Hotels' market position.

Strategic Impact

Expect to travel up to 40-60% to engage enterprise customers and attend industry events, requiring a location within 30 miles of a major airport. With a salary range of $102,345 - $124,207 annually plus commissions through the Global Sales Incentive Plan, this position offers substantial earning potential alongside comprehensive benefits.

Key Responsibilities

As Leisure Sales Director, you'll lead with strategic vision to deliver superior results:

• Exceed annual room night production goals by developing and executing portfolio-based sales plans that boost account penetration and secure new business.
• Coordinate Choice Hotels resources across departments to hit room night, revenue, and market share targets, maintaining a disciplined pipeline cadence.
• Cultivate deeper relationships with high-potential growth accounts through proactive networking.
• Champion business transformation aligned with Sales and Marketing strategies.
• Stay ahead of industry trends, providing thought leadership on deal structuring, breaking sales barriers, and participating in associations—ideally in leadership roles—to generate leads.

Qualifications & Requirements

Choice Hotels seeks proven leaders with:

• 5–7 years of sales management experience in hospitality, travel, or related industries, including leading teams on large enterprise accounts.
• A track record of exceeding quotas on significant revenue targets and familiarity with vertical sales structures.
• Technical proficiency in Salesforce CRM, Microsoft Office (PowerPoint, Word, Excel), and Tableau for data-driven insights.
• Exceptional leadership: crafting compelling visions, navigating change, motivating teams, and engaging C-suite executives with polished presentation and negotiation skills.
• Bachelor’s Degree in business administration, marketing, sales, or equivalent experience.
• Willingness to travel 40–60% and base near a major city airport.

Benefits & Perks

Choice Hotels prioritizes associate wellbeing with a flexible, competitive benefits package:

• Competitive base salary plus lucrative Global Sales Incentive Plan commissions.
• Comprehensive medical, dental, and vision coverage.
• Generous paid time off including holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial perks like retirement plans and health savings accounts.
• Employee recognition programs and exclusive worldwide discounts at Choice Hotels properties, including Comfort Inn, Quality Inn, and Radisson—perfect for travel-loving associates.

Career Growth

At Choice Hotels, professional development is core to our culture. As Leisure Sales Director, you'll create personalized development plans for your team, aligning with our value- and acquisition-oriented sales model. Leverage Global Sales career pathing for succession planning, evolving seller skills in analytics and relationships. Thought leadership opportunities, industry involvement, and support for special projects position you for advancement in our dynamic hospitality environment.

Why Join Choice Hotels

Choosing Choice means betting on yourself in a company that mirrors the entrepreneurial spirit. Our vast portfolio—from Comfort Inn's reliable comfort to Quality Inn's value-driven stays and Radisson's upscale elegance—provides unmatched scale. Enjoy hotel employee discounts worldwide, robust benefits, and a culture of continuous improvement. Drive leisure sales innovation while building a rewarding career in hospitality's leading franchisor.

Role FAQs

What is the salary for Leisure Sales Director?
Base salary ranges from $102,345 to $124,207 USD annually, plus commissions via the Global Sales Incentive Plan.

What travel is required?
Up to 40–60% travel for customer meetings and industry conferences.

What brands does Choice Hotels operate?
Key brands include Comfort Inn, Quality Inn, Radisson, and more across multiple segments.

Are hotel discounts available?
Yes, associates receive discounts at Choice Hotels worldwide, enhancing your travel perks.

What tools will I use?
Salesforce, Tableau, and Microsoft Office for data analysis and sales management.