Area Sales Manager - Buford, Georgia

About Lennar

Lennar, a Fortune 500® company, stands as one of America's premier homebuilders, crafting quality homes and fostering vibrant communities nationwide. With a legacy of excellence, Lennar is committed to delivering extraordinary experiences for homeowners, associates, and the communities we serve. Our dedication to zero-defect construction, innovative designs, and unparalleled customer service has earned us consistent top rankings among U.S. homebuilders. Headquartered in Miami, Florida, Lennar operates in over 20 states, building more than 100,000 homes annually. In Buford, Georgia, we're expanding our footprint in the thriving Atlanta metropolitan area, where rapid population growth and economic vitality create endless opportunities for homeownership dreams to become reality.

At Lennar, we're more than builders—we're creators of legacies. Our mission extends beyond constructing homes; we invest in the communities we serve through philanthropy, sustainable practices, and associate empowerment. Join us in Buford, and become part of a team that's reshaping Georgia's residential landscape while building your own future.

Executive Summary

The Area Sales Manager role at Lennar in Buford, Georgia, is a pivotal leadership position designed for seasoned sales professionals ready to elevate their careers. Reporting to the Director of Sales, you'll oversee sales performance across assigned communities, assemble and lead a high-performing sales team, and drive margin enhancement initiatives. This full-time role offers an estimated salary range of $90,000 - $140,000 USD annually (based on industry benchmarks for similar positions in Georgia's homebuilding sector), plus performance incentives, comprehensive benefits, and uncapped growth potential.

Ideal for those with 5+ years in residential sales or real estate management, this position demands strategic vision, motivational leadership, and hands-on execution. You'll collaborate with operations, marketing, and escrow teams to ensure seamless home deliveries, customer satisfaction, and achievement of divisional goals. Buford's strategic location near major highways and growing suburbs positions this role at the heart of Lennar's Georgia expansion.

Role & Mission

As Area Sales Manager, your mission is to transform sales strategies into tangible results, building best-in-class teams that deliver Lennar's promise of quality homes and exceptional service. You'll manage sales in Buford and surrounding Gwinnett County communities, focusing on high-volume new home sales amid Georgia's booming housing market. Key objectives include staffing top talent, implementing training programs, monitoring KPIs like absorption rates and net promoter scores, and fostering a culture of accountability and innovation.

This role is perfect for proven leaders who thrive in dynamic environments, balancing team motivation with data-driven decisions. Your success will directly impact Lennar's market share in metro Atlanta, contributing to our goal of closing hundreds of homes quarterly while maintaining superior margins.

Detailed Responsibilities

• Team Leadership & Development: Lead, coach, and mentor a team of New Home Consultants, conducting regular performance reviews, setting individual targets, and providing personalized feedback to drive optimal results. Prioritize solutions that enhance organizational efficiency.
• Sales Strategy Implementation: Collaborate with the Director of Sales and Marketing to develop and execute sales goals, training programs, and incentive structures aligned with divisional targets. Analyze market trends to adjust strategies dynamically.
• Sales Technique Guidance: Train and guide consultants on advanced sales techniques, objection handling, and closing strategies to boost conversion rates and customer satisfaction.
• Coordination & Operations: Ensure seamless coordination between sales, operations, escrow, and mortgage teams for timely closings. Track escrows, monitor cycle times, and resolve bottlenecks proactively.
• Compliance & Reporting: Review all sales paperwork for regulatory compliance, coordinate with escrow companies and lenders, and generate accurate sales reports for senior management.
• Events & Meetings: Represent Lennar at promotional events, grand openings, and community fairs. Lead weekly sales meetings to address challenges, celebrate wins, and align on priorities.
• Performance Monitoring: Track key metrics such as sales pace, margins, and customer feedback, implementing corrective actions to meet or exceed goals.
• Stakeholder Engagement: Build relationships with realtors, builders, and local influencers to expand Lennar's referral network in Buford and beyond.

Technical & Behavioral Qualifications

Technical Requirements

• Minimum 5 years of experience in residential sales, management, or real estate, with homebuilder experience strongly preferred.
• High school diploma required; bachelor's degree in business, marketing, or related field preferred.
• Valid Georgia driver's license, reliable vehicle, and auto insurance.
• Proficiency in CRM software, Microsoft Office, and sales analytics tools.

Behavioral Competencies

• Exceptional verbal and written communication, with strong organizational and interpersonal skills.
• Ability to navigate confrontational situations objectively, maintaining professionalism with associates, homeowners, and the public.
• Results-oriented mindset with proven track record of meeting sales targets.
• Adaptability to fast-paced environments, including site visits and extended hours.
• Physical ability: Operate vehicles, climb ladders, lift 50+ lbs., and work in construction settings.

Career Path & Growth at Lennar

Lennar invests in your future with structured development programs, mentorship from industry veterans, and clear promotion paths to Division Sales Manager, Vice President of Sales, or regional executive roles. High performers access Lennar University courses, leadership retreats, and cross-functional rotations. In Buford, rapid market growth offers accelerated advancement. Many associates advance within 2-3 years, with success stories of Area Managers becoming division presidents.

The Impact You Will Make

You'll empower families to achieve homeownership dreams in Buford's desirable communities, drive multimillion-dollar revenue, and shape Lennar's dominance in Georgia. Your leadership will inspire teams, enhance customer loyalty, and contribute to sustainable community development—leaving a lasting legacy.

Company Benefits & Perks

• Competitive salary ($90K-$140K est.) + uncapped commissions and bonuses.
• Comprehensive medical, dental, vision, and life insurance.
• 401(k) with generous company match.
• Paid vacation, holidays, and parental leave.
• Home purchase discounts and employee stock purchase plan.
• Wellness programs, tuition reimbursement, and gym memberships.

Workplace Culture

Lennar fosters a collaborative, high-energy culture emphasizing integrity, innovation, and work-life balance. In Buford, enjoy team-building events, community volunteer days, and a supportive environment where your ideas drive change. We're committed to diversity, equity, and inclusion, creating opportunities for all.

How to Apply

Ready to build your legacy? Submit your resume and cover letter via our careers portal at lennar.com/careers. Include sales achievements and references. Lennar is an equal opportunity employer. Apply today—opportunities in Buford fill fast!