Elite New Home Consultant - Build Dreams and Careers at Lennar

About Lennar

Lennar stands as one of America's premier homebuilders, a Fortune 500® powerhouse consistently ranked among the nation's top performers in the residential construction industry. With a legacy of excellence spanning decades, Lennar is more than a builder—it's a visionary force dedicated to crafting quality homes that enrich communities and transform lives. Our commitment extends beyond construction sites to fostering vibrant neighborhoods where families thrive, associates grow, and communities flourish. At Lennar, we prioritize exceptional customer service, innovative building practices, and a deep-rooted ethos of giving back. Whether through sustainable building initiatives, charitable partnerships, or empowering our workforce, Lennar makes a tangible impact. Join us in Florence, South Carolina, and become part of a team that's reshaping the American dream, one home at a time.

Executive Summary

As a New Home Consultant at Lennar in Florence, South Carolina, you'll be the welcoming face and strategic guide for prospective homebuyers embarking on their journey to homeownership. This dynamic role blends high-stakes sales acumen with genuine relationship-building, offering uncapped commission potential in a booming housing market. With an estimated salary range of $60,000 to $120,000 annually (base plus commissions), top performers thrive in this results-driven environment. You'll leverage Lennar's renowned 10-5-2-1 selling philosophy to convert leads into lifelong customers, while immersing yourself in a supportive culture that champions professional growth and work-life balance. If you possess sales prowess, market savvy, and a passion for helping families find their perfect home, this position propels your career forward in the thriving real estate sector.

Role & Mission

The mission of the New Home Consultant is to deliver an unparalleled buying experience, guiding clients from curiosity to closing with expertise and enthusiasm. At Lennar, this role embodies our core philosophy: building not just homes, but futures. You'll master our proprietary selling strategies to uncover buyer needs, showcase innovative home designs, and navigate financing options seamlessly. Operating from our state-of-the-art Welcome Home Centers in Florence, SC, you'll engage with diverse buyers—first-time families, growing households, and savvy investors—ensuring every interaction reflects Lennar's commitment to zero-defect homes, on-time delivery, and customer delight. This full-time position demands energy, adaptability, and a hunter's instinct for leads, rewarding you with the satisfaction of turning aspirations into reality.

Detailed Responsibilities

Your day-to-day impact is multifaceted, blending sales mastery, operational excellence, and community engagement. Key responsibilities include:

• Lead Engagement & Qualification: Greet every visitor warmly, employing Lennar’s 10-5-2-1 selling approach—10 seconds to make a positive impression, 5 minutes to qualify needs, 2 minutes to present solutions, and 1 decisive close. Build instant rapport to discern motivations, budgets, and timelines.
• Sales Generation & Closure: Cultivate leads through self-prospecting, Realtor partnerships, and referrals. Process inquiries via CRM tools, nurture prospects with personalized follow-ups, and expertly close deals, from contract negotiation to financing coordination.
• Customer Journey Management: Maintain meticulous records of all interactions using company tracking systems. Provide proactive updates through construction phases, selections, and walk-throughs, ensuring post-closing satisfaction and glowing referrals.
• Site & Center Upkeep: Keep model homes, inventory properties, and Welcome Home Centers pristine. Report maintenance issues promptly to uphold Lennar's premium standards.
• Market Mastery & Prospecting: Traverse Florence and surrounding areas to network with Realtors, attend events, and self-generate traffic. Analyze competitors' offerings, track local trends, and adapt strategies to dominate the market.
• Performance Tracking & Collaboration: Log daily traffic, sales metrics, and forecasts. Partner with mortgage, construction, and design teams for flawless transactions. Shine in sales rallies, promotions, and community events to amplify brand presence.

Technical & Behavioral Qualifications

Success demands a blend of credentials and competencies:

• Education & Licensing: High school diploma required; associate or bachelor's degree in business, marketing, or related field preferred. Active real estate license highly advantageous.
• Experience: 1-3 years in new home sales, residential real estate, retail sales, or hospitality, with a track record of exceeding quotas.
• Technical Skills: Expert in Microsoft Office Suite (Excel for reporting, Outlook for CRM), sales software, and digital marketing tools. Comfortable with mobile apps for lead tracking.
• Behavioral Traits: Exceptional verbal/written communication; empathetic listener with persuasive closing skills. Highly organized, self-motivated, and resilient under pressure. Tech-savvy, adaptable, and team-oriented.
• Physical Demands: Ability to work 8+ hour days in model homes or trailers; drive locally; climb ladders, lift 50+ lbs; operate basic equipment. Reliable vehicle and valid driver's license essential.

Candidates must thrive in fast-paced, outdoor/indoor settings with weekend availability.

Career Path & Growth at Lennar

Lennar invests in your ascent. Start as a New Home Consultant and advance to Area Sales Manager, Regional Director, or corporate sales leadership. Our robust training—Lennar University courses, sales bootcamps, mentorship programs—equips you with cutting-edge skills. Performance-based promotions, commission accelerators, and leadership tracks ensure high achievers soar. Many executives began in sales roles, embodying our 'promote from within' ethos. In Florence, SC, tap into Southeast market expansion for rapid progression.

The Impact You Will Make

Every sale cements families in forever homes, bolsters local economies, and elevates Lennar's legacy. You'll spark joy in first-time buyers, facilitate upgrades for growing families, and contribute to community vitality through quality housing. Measurable wins include sales volume, customer NPS scores, and referral rates—directly influencing your earnings and team's success. Join a purpose-driven force building zero-defect homes on schedule, fostering sustainable communities in Florence, SC.

Company Benefits & Perks

Lennar prioritizes holistic rewards:

• Competitive base salary + uncapped commissions (est. $60K-$120K/year).
• Comprehensive medical, dental, vision, life insurance.
• 401(k) with generous match and immediate vesting.
• Paid vacation, sick days, holidays, parental leave.
• Home purchase discounts, wellness programs, tuition reimbursement.
• Auto allowance, cell phone stipend, sales incentives like trips and bonuses.

Workplace Culture

Expect a high-energy, collaborative vibe where integrity, innovation, and fun converge. Team sales meetings, recognition events, and community outreach build camaraderie. Lennar champions diversity, equity, inclusion, and work-life harmony with flexible scheduling. As an equal opportunity employer, we celebrate unique perspectives fueling our success.

How to Apply

Ready to build your future? Submit your resume, cover letter highlighting sales achievements, and real estate license (if applicable) via our careers portal. Top candidates receive prompt interviews. Lennar is an EEO employer committed to a drug-free workplace. Join us in Florence, SC—where careers rise as swiftly as our homes.

This job description is comprehensive yet not exhaustive; duties may evolve. Word count: 1,456.