Regional Marketing Field Coordinator

About Lennar

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates. By building quality homes and providing exceptional customer service, Lennar gives back to the communities in which we work and live, while fostering a culture of opportunity and growth for our Associates throughout their careers. Recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States, Lennar is at the forefront of the industry, innovating in sustainable building practices, community development, and customer-centric design. With operations spanning multiple states, Lennar continues to shape the American dream by delivering homes that families cherish for generations.

Executive Summary

Join Lennar as a Regional Marketing Field Coordinator in Carmel, Indiana, and become the on-the-ground powerhouse driving marketing excellence at the community level. This entry-level role with growth potential is perfect for dynamic marketing professionals eager to support sales teams, execute high-impact events, and ensure brand consistency across Lennar's thriving divisions. You'll partner directly with New Home Consultants (NHCs), manage signage and collateral, and orchestrate everything from grand openings to digital listings. With weekly travel within your assigned market, you'll experience the excitement of real estate marketing firsthand in a supportive, high-growth environment. Estimated salary range: $45,000 - $65,000 annually, based on experience and market data.

Role & Mission

The Regional Marketing Field Coordinator serves as the vital link between regional marketing strategies and local community execution. Your mission is to ensure seamless, timely, and brand-aligned marketing implementation that empowers sales teams to close deals and delight homebuyers. From stocking marketing closets with fresh materials to coordinating Self-Guided Tours (SGT) and Quick Move-In (QMI) promotions, you'll be the go-to expert for all field-level marketing needs. This role demands creativity, organization, and a passion for homebuilding, making every day an opportunity to contribute to Lennar's legacy of excellence.

Detailed Responsibilities

Your day-to-day will be action-packed and varied, blending logistics, creativity, and collaboration. Here's a comprehensive breakdown:

• Serve as the primary marketing resource for Sales leaders and NHCs in the field: Be the first point of contact for all marketing support, providing quick solutions to boost sales performance.
• Fulfill NHC requests for flyers, collateral, and sales materials: Partner with regional teams to produce and distribute high-quality, branded assets tailored to local needs.
• Support Quick Move-In (QMI) homes: Manage accurate signage installation, post and monitor MLS listings, and oversee professional community photography to showcase inventory effectively.
• Oversee exterior/interior color selection updates: Ensure all visual elements reflect the latest options, keeping communities fresh and appealing.
• Coordinate, track, and maintain signage inventory: Across assigned divisions, inventory management ensures nothing falls through the cracks.
• Partner with approved signage vendors: Handle installs, removals, and updates for flawless execution.
• Manage and organize the marketing closet: Keep it stocked with current branded materials, ready for immediate use.
• Plan and execute on-site logistics for local marketing events: From grand openings and broker events to sales promotions and open house weekends, deliver memorable experiences.
• Support national and regional campaign rollouts: Adapt and implement at the local community level for maximum impact.
• Oversee community launch execution: Including Welcome Home Center (WHC) office set-up with merchandising teams, SGT install/removal, and basic office systems setup.
• Support regional content teams: Provide photography of homes, models, local areas, testimonials, and lifestyle shots as needed.
• Act as a liaison: Between sales, operations, and regional marketing for flawless cross-team execution.

Technical & Behavioral Qualifications

To thrive, you'll bring a mix of technical savvy and soft skills:

• Education: Bachelor of Science or Arts degree preferred; High school diploma or GED required.
• Experience: 0-2 years required; proven work as a Marketing Coordinator ideal. Homebuilding, real estate, or consumer-facing industry experience is a plus.
• Technical Skills: Advanced computer competencies, Microsoft Office mastery (Word, Excel, PowerPoint), and comfort with digital tools like MLS systems, Canva for design, and Airtable for organization.
• Core Competencies: Exceptional organizational and time management skills to juggle multiple deadlines; resourceful, solution-oriented mindset; excellent communication and interpersonal abilities to build partnerships with sales teams.
• Other: Weekly community-level travel within assigned Indiana division/market; valid driver's license required.

Career Path & Growth at Lennar

Lennar invests in your future with structured career progression. Start as a Field Coordinator and advance to Regional Marketing Manager, Digital Marketing Specialist, or even Divisional Marketing Director. Access mentorship programs, leadership training, and cross-functional projects. Many Associates grow into senior roles, leveraging Lennar's vast network. With performance-based promotions and tuition reimbursement, your trajectory is limitless in this empowering culture.

The Impact You Will Make

Every flyer you distribute, event you execute, and listing you optimize directly drives home sales, enhances buyer experiences, and strengthens Lennar communities. You'll see tangible results—sold-out phases, rave reviews, and sales records broken—knowing your work builds families' futures and fuels company growth. In Carmel, Indiana, your contributions will resonate locally while supporting national initiatives.

Company Benefits & Perks

Lennar prioritizes your well-being with industry-leading perks:

• Robust health plans: Medical, Dental, Vision with multiple options.
• 401(k) with company match for retirement security.
• Generous Paid Time Off, holidays, and flexible scheduling.
• Professional development: Training, certifications, and tuition assistance.
• Employee discounts on Lennar homes and wellness programs.
• Team-building events and community volunteer opportunities.

Workplace Culture

At Lennar, collaboration thrives in an inclusive, energetic environment. Expect supportive teams, open-door leadership, and a focus on work-life balance. Our 'People First' ethos celebrates diversity, innovation, and fun—think team outings, recognition programs, and a commitment to your growth. Join Associates who are passionate about building more than homes; we're building legacies.

How to Apply

Ready to build your career with Lennar? Submit your resume and cover letter today via our careers portal. Highlight your marketing coordination experience and passion for real estate. We review applications on a rolling basis—don't wait! Lennar is an equal opportunity employer committed to diversity. #LI-TE1 #CB #IND-SALES