Regional Marketing Field Coordinator

About Lennar

Lennar is one of the nation's leading homebuilders, proudly recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States. For decades, we've been dedicated to making a profound impact by creating extraordinary experiences for our Homeowners, Communities, and Associates. We build quality homes, deliver exceptional customer service, give back to the communities where we work and live, and foster a culture of opportunity and growth for our Associates throughout their careers. At Lennar, we're not just constructing houses—we're building futures, communities, and lasting legacies.

Headquartered in a dynamic landscape of innovation, Lennar operates across multiple states, including our key division in Irving, Texas. Our commitment to excellence has earned us numerous accolades, and we're passionate about empowering our team to thrive in a supportive environment where every role contributes to our shared success.

Executive Summary

Join Lennar as a Regional Marketing Field Coordinator and become the on-the-ground powerhouse driving marketing excellence at the community level. Based in Irving, Texas, this full-time role is perfect for organized, creative professionals with 0-2 years of experience who thrive in fast-paced, collaborative settings. You'll partner directly with Sales leaders, New Home Consultants (NHCs), and regional teams to execute brand-aligned initiatives that boost home sales and community engagement.

With an estimated salary range of $45,000 - $65,000 USD annually (based on market data for similar roles in Texas), this position offers competitive compensation, comprehensive benefits, and unparalleled growth opportunities in the homebuilding industry. If you're resourceful, digitally savvy, and passionate about real estate marketing, this is your chance to build a rewarding career with a industry leader.

Role & Mission

The Regional Marketing Field Coordinator serves as the vital link between regional marketing strategies and local community execution. Your mission is to ensure seamless, timely, and on-brand marketing implementation that empowers our sales teams to close deals and delight homeowners. Traveling weekly within your assigned Texas division, you'll handle everything from signage logistics to event planning, making you indispensable to our divisional success.

This role demands a blend of creativity, organization, and partnership-building, directly impacting Lennar's ability to showcase stunning Quick Move-In (QMI) homes, launch new communities, and support national campaigns at the grassroots level.

Detailed Responsibilities

Your day-to-day will be dynamic and hands-on. Here's a comprehensive breakdown:

• Serve as the primary marketing resource for Sales leaders and NHCs, providing real-time support in the field to drive sales momentum.
• Fulfill NHC requests for flyers, brochures, and collateral, collaborating with regional teams to keep sales materials fresh and effective.
• Support QMI homes by managing accurate signage, posting and monitoring MLS listings, and overseeing professional community photography to attract buyers.
• Oversee exterior/interior color selection updates, ensuring visual merchandising aligns with Lennar's premium standards.
• Coordinate, track, and maintain signage inventory across assigned divisions, partnering with approved vendors for timely installs, removals, and updates.
• Manage the marketing closet, organizing it with current branded materials for easy access by sales teams.
• Plan and execute on-site logistics for high-impact events like grand openings, broker open houses, sales promotions, and weekend open houses.
• Support national and regional campaign rollouts, adapting strategies to local communities for maximum relevance and ROI.
• Oversee community launch execution, including Welcome Home Center (WHC) office set-up with regional/national merchandising teams, Self-Guided Tour (SGT) installs/removals, and basic office systems setup.
• Provide content support to regional teams with photography of homes, models, local areas, testimonials, and lifestyle shots.
• Act as a liaison between sales, operations, and regional marketing, ensuring flawless cross-team execution and problem resolution.

Expect weekly travel within the Texas division, offering variety and the chance to see your efforts transform communities firsthand.

Technical & Behavioral Qualifications

Education & Experience

Bachelor of Science or Arts degree (or equivalent) preferred; high school diploma or GED required. 0-2 years of experience, with proven work as a Marketing Coordinator. Experience in homebuilding, real estate, or consumer-facing industries is a plus.

Technical Skills

• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
• Comfortable with digital tools like MLS systems, Canva for design, and Airtable for organization.
• Basic computer competencies for managing inventories, listings, and communications.

Behavioral Competencies

• Exceptional organizational and time management skills to juggle multiple deadlines and priorities.
• Excellent communication and interpersonal skills for building partnerships with sales, operations, and marketing teams.
• Resourceful and solution-oriented mindset to tackle challenges proactively.
• High energy, adaptability, and a customer-focused approach.

Career Path & Growth at Lennar

Lennar invests in your future with structured development programs, mentorship from industry veterans, and clear paths to advancement. Start as a Field Coordinator and progress to Regional Marketing Manager, Digital Marketing Specialist, or even Divisional Marketing Director. Our Associates enjoy tuition reimbursement, leadership training, and exposure to national initiatives, positioning you for long-term success in a Fortune 500 powerhouse.

The Impact You Will Make

In this role, you'll directly fuel Lennar's growth by enabling sales teams to showcase homes effectively, leading to higher close rates and happier homeowners. Your events will draw crowds, your signage will captivate buyers, and your coordination will ensure every community launch is a triumph. You'll contribute to building thriving Texas neighborhoods, leaving a tangible legacy in the communities you serve.

Company Benefits & Perks

• Robust health plans: Medical, Dental, Vision with multiple options.
• 401(k) with $1 for $1 company match up to 5%.
• Paid vacation, holidays, sick leave, and flexible scheduling.
• Wellness programs, employee assistance, and family benefits.
• Professional development stipends and conference opportunities.
• Community volunteer time and charitable matching.

Workplace Culture

Lennar fosters an inclusive, empowering culture where innovation meets collaboration. Enjoy team-building events, recognition programs, and a supportive environment that values work-life balance. We're committed to diversity, equity, and inclusion, ensuring every Associate feels valued and positioned for success.

How to Apply

Ready to build your future with Lennar? Submit your resume and cover letter today via our careers portal. Highlight your marketing coordination experience and passion for real estate. We review applications on a rolling basis—don't wait! #IND-SALES #LI-CA3