Lipton Marketing Graduate at PepsiCo in Madrid, Spain

About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio of brands that includes Pepsi, Gatorade, Lay's, Doritos, and Lipton. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In Spain, PepsiCo has a strong presence, particularly in the dynamic food and beverage sector, where it drives innovation and market leadership. The Madrid office serves as a hub for strategic marketing initiatives, offering graduates unparalleled exposure to high-impact projects in a collaborative environment.

PepsiCo's commitment to sustainable growth, consumer-centric innovation, and diverse talent development makes it an employer of choice for ambitious professionals. As a Lipton Marketing Graduate, you'll contribute to the Lipton brand, a global leader in iced tea and ready-to-drink beverages, helping shape its future in the competitive European market.

Role Overview

The Lipton Marketing Graduate position at PepsiCo in Madrid is an entry-level opportunity designed for recent university graduates passionate about marketing in the food and beverage industry. Reporting directly to the Brand Manager, you'll dive into the day-to-day management of the Lipton brand across a diverse range of tasks. From bringing the Lipton image to life at points of sale to supporting innovation launches and managing agency partnerships, this role demands agility, proactivity, and a genuine enthusiasm for making things happen.

Based in PepsiCo's vibrant Madrid office, you'll thrive in an informal, engaging atmosphere surrounded by inspiring colleagues. This graduate program emphasizes hands-on learning, allowing you to build real-world experience without prior professional background required. Ideal for those with a keen understanding of Gen Z preferences and a blend of creativity and analytical prowess, this position offers a fast-paced entry into PepsiCo's marketing excellence.

Key Responsibilities

In this role, you'll wear multiple hats, ensuring the Lipton brand remains agile and market-leading. Key responsibilities include:

• Collaborating on the development of new innovations to keep Lipton ahead in the soft drinks category.
• Translating the Lipton brand image into effective Point of Sale (POS) executions that drive consumer engagement.
• Managing agency relationships, from selection and assignment to defining roles, deliverables, and providing strategic feedback.
• Coordinating internal teams (Legal, Corporate, Consumer Insights, Finance) and external contributors to align projects on time and within scope.
• Tracking essential business metrics, including sales data, marketing insights, scorecards, and consumer research.
• Overseeing project budgets, ensuring efficient resource allocation and financial control.

Operating in a highly dynamic context, expect new projects to emerge frequently, requiring flexibility and resilience.

Daily Impact

Your contributions will directly influence Lipton's market positioning in Spain, from innovation pipelines to seamless cross-functional execution.

Qualifications & Requirements

PepsiCo seeks motivated graduates ready to hit the ground running. Essential qualifications include:

• A university degree, preferably in Business or a related field.
• No prior experience required, but strong learning agility is essential.
• Excellent analytical skills paired with a high drive for execution.
• Sensitivity to Gen Z mindsets, preferences, and attitudes toward soft drinks.
• Proactive mindset with a 'can do' attitude.
• Advanced proficiency in English and Spanish.
• Advanced user of PC tools, particularly Excel and PowerPoint.
• Balanced creativity and analytical capabilities.
• Strong presentation and communication skills.

These traits ensure you'll excel in PepsiCo's fast-paced marketing environment.

Benefits & Perks

Joining PepsiCo as a Lipton Marketing Graduate comes with a comprehensive benefits package tailored to support your professional and personal growth:

• Competitive salary estimated at €28,000 - €41,000 annually, based on Food & Beverage sector rates in Spain.
• Dynamic, informal office culture in central Madrid.
• Collaboration with experienced mentors and cross-functional teams.
• Opportunities for international exposure within PepsiCo's global network.
• Professional development through hands-on projects and training.
• Health and wellness benefits, including flexible working options.
• Performance-based incentives and career progression pathways.

Career Growth

This graduate role is a launchpad for a thriving career at PepsiCo. High performers often advance to Brand Manager or Category Lead positions within 2-3 years. PepsiCo invests in talent through leadership programs, rotations across brands, and global mobility opportunities. With Lipton's focus on innovation, you'll gain skills transferable to PepsiCo's diverse portfolio, positioning you for long-term success in marketing, brand management, or beyond.

Development Opportunities

Expect regular feedback, skill-building workshops, and exposure to senior leaders, accelerating your path to expertise.

Why Join Us

PepsiCo offers more than a job—it's a career-defining experience. In Madrid, you'll join a team that's reshaping the beverage landscape with Lipton at the forefront. Our 'get-things-done' culture rewards initiative, while the supportive environment ensures you grow confidently. For Gen Z-savvy graduates, this is your chance to influence consumer trends, manage multimillion-euro projects, and build a network across Europe. PepsiCo's scale provides stability and excitement, making it the ideal place to start your marketing journey.

Role FAQs

Is prior experience required?

No, this is a true graduate role focused on learning and execution skills.

What languages are needed?

Advanced English and Spanish are mandatory for internal and agency communications.

What's the work environment like?

Informal, engaging, and dynamic in PepsiCo's Madrid office.

How does salary compare in the sector?

Estimated €28,000-€41,000, competitive for entry-level marketing in Spain's F&B industry.

Are there relocation supports?

Local candidates preferred; inquire during application for details.

Apply today to become part of PepsiCo's marketing future with Lipton in Madrid!