Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Sr Marketing Analyst of Customer Data Activation, reporting to the Sr Manager of Customer Data Activation, will participate in the development of strategic customer playbooks inclusive of audience sizing opportunities. This role will contribute to highly strategic bodies of work to identify and codify key audience cohorts and journeys. They will perform analysis on customer segments for the strategy team to develop Go-to-Market activation plans around. They are responsible for the target audience design (1P/2P/3P), tactical build, and syndication to activation platforms. They will continuously optimize to help deliver access, focus and clarity on core audiences to increase marketing efficiency and brand relevance. They will partner with their leader to work across key agency, tech, and analytical partners to develop processes and approaches to drive speed and accuracy to scale.

What You Will Do

• Identify, size, and prioritize the highest value audience strategies that target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences.
• Build key audience activation playbooks with profiling and audience segment insights.
• Manage the Audience Intake Request process ensuring timely delivery of segments and allocation of resources.
• Support audience strategy and design with Brand & Customer Marketing teams to guide initiative/campaign communications & tactical development.
• Leverage business logic, customer data and platforms to unlock and scale the automation of advanced audience strategies and audience architecture design, building and syndication to paid and owned channels.
• Work collaboratively on Marketing customer taxonomy maintaining a customer definition repository to instill audience unification to drive stronger connection with the customer, maximize business impact, and performance insights.
• Support the Marketing governance process for audience creation, activation, and measurement.
• Translate department specific marketing needs into technology capabilities and data requirements that would drive return on investment.
• Demonstrate knowledge of the latest industry developments (changes in privacy laws and regulations, cookiesless, etc.)
• Provide Marketing leadership (Manager/Director) key updates regarding strategy, progress, and risks.

Minimum Qualifications

• Bachelor’s degree in Business, Communications and Marketing or equivalent years of experience in lieu of education requirement, if applicable
• 1-3 Years Data-driven marketing experience
• 1-3 Years Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem

Preferred Skills/Education

• 1-3 Years Experience leveraging consumer insights and research to develop customer strategies and thought leadership that are grounded in audience insights, audience profile development, and customer journey creation.
• Hands on experience working on a DMP, CDP, CRM platform, onboarding partners, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance
• Experience leading agile cross-functional teams and initiatives
• Ability to communicate technical concepts to a non-technical audience
• Experience in a large retail environment or ecommerce company that serves Fortune 500 companies

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more

information, visit Lowes.com.  

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.