📋 Job Overview

The Search Engine Optimization Category Specialist at Macy's plays a key role in optimizing the company's online presence through SEO strategies tailored to specific product categories. This position involves analyzing search trends, implementing on-page and off-page SEO tactics, and collaborating with cross-functional teams to drive organic traffic and improve search rankings. The role is based in New York, NY, and contributes to enhancing the digital shopping experience on Macys.com.