About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In India, PepsiCo has a strong presence through its Snacks and Beverages divisions, driving innovation and growth in the fast-paced consumer goods sector. The company is committed to sustainable practices, including reducing plastic waste, promoting healthier products, and supporting local communities. Joining PepsiCo means becoming part of a dynamic organization that values creativity, data-driven decisions, and human-centric insights to fuel brand success.

Role Overview

The Manager - Analytics Insights role at PepsiCo in Hyderabad, Telangana, is pivotal for shaping human-centric insights and brand strategy across key Snacks and Grains brands in PepsiCo's portfolio. This position manages the insights agenda, co-leads UK Marketing Insights efforts to elevate Creative Excellence, and supports a holistic approach by combining marketing and strategic insights. Leveraging advanced tools like ADA, BBE, Drivers & Barriers, and Always On Engine, the role focuses on data analysis, storytelling, and identifying growth opportunities. Based in Hyderabad, this full-time position offers a chance to influence PepsiCo's UK Foods portfolio while contributing to global strategies from India's innovation hub.

Key Responsibilities

In this role, you will drive impactful insights that guide PepsiCo's brand growth. Key responsibilities include:

• Supporting annual brand planning by working cross-functionally to deliver SWOT analyses, penetration targets, barriers, Marketing JTBDs, and equity tracking.
• Managing day-to-day cross-functional marketing and insights projects, ensuring execution against aligned briefs and scopes.
• Co-leading initiatives to raise the bar on Creative Excellence across the UK Foods portfolio.
• Managing relationships with agencies to deliver projects and analyses that provide actionable organizational insights.
• Championing UK Insights consumer tools, communicating the team's mission in alignment with the UK Portfolio Growth Strategy.
• Ensuring all brand fundamentals are optimized for growth, using storytelling to highlight risks, opportunities, and clear brand narratives.

Daily Impact

Expect a fast-paced environment where you'll analyze diverse data sets, commission research, and present findings to senior stakeholders, directly influencing business decisions.

Qualifications & Requirements

To succeed as Manager - Analytics Insights, candidates must bring a blend of analytical prowess and strategic thinking:

• Degree educated with 7+ years of experience in consumer, retail, or digital industries, including projects with strong insight and analytical components.
• Competence in thick and big data, with the ability to commission, understand, and integrate 'art & science' in insights.
• Naturally curious mindset, experienced in analyzing various data types such as consumer, financial, qualitative, and quantitative.
• Expertise in drawing insights from qual/quant data, with excellent communication, storytelling, and presentation skills.
• Confidence and credibility when engaging senior stakeholders to drive business-forward strategies.

Preferred Skills

Proficiency in consumer insights tools and a track record in fast-paced industries will set you apart.

Benefits & Perks

PepsiCo offers a premium compensation package designed to attract top talent:

• Estimated salary range of INR 65,000 - 95,000 yearly, based on Food & Beverage sector rates in India with a competitive buffer.
• Comprehensive health insurance, including medical, dental, and wellness programs for employees and families.
• Performance-based bonuses and stock options for long-term wealth creation.
• Generous paid time off, flexible working hours, and hybrid work options in Hyderabad.
• Access to state-of-the-art facilities, on-site cafeterias with PepsiCo products, and employee discounts.

Career Growth

PepsiCo invests heavily in employee development. This role provides exposure to global brands and cross-functional teams, paving the way for advancement into senior insights, marketing, or strategy positions. With structured leadership programs, mentorship, and learning platforms like PepsiCo University, you'll have opportunities to grow within India's largest FMCG player and beyond. Many alumni have progressed to regional or global roles, leveraging the analytical and storytelling skills honed here.

Why Join Us

At PepsiCo, you're not just managing insights—you're shaping the future of beloved brands. Work with cutting-edge tools, collaborate with diverse teams, and contribute to sustainable growth initiatives. Hyderabad's vibrant tech ecosystem complements PepsiCo's innovation focus, offering a premium work-life balance in a city known for its culture and opportunities. Join a company that champions diversity, inclusion, and bold ideas to 'Refresh the World and Make it Happier.'

Role FAQs

What is the experience level required?

7+ years in relevant industries with strong analytical project experience.

Is relocation assistance provided?

PepsiCo offers support for eligible candidates relocating to Hyderabad.

What tools will I use?

Advanced consumer insights platforms like ADA, BBE, Drivers & Barriers, and Always On Engine.

Is this role hybrid?

Yes, flexible hybrid model available post-onboarding.

How does this role impact PepsiCo's strategy?

Directly influences brand growth, creative excellence, and portfolio priorities through data-driven insights.