About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In India, PepsiCo has a strong presence with manufacturing facilities, distribution networks, and creative hubs driving marketing excellence. As a leader in the food and beverage sector, PepsiCo invests heavily in creative campaigns that resonate with diverse audiences, making it an ideal place for design professionals to thrive.

Role Overview

The Manager - Creative & E2E Campaigns Assoc Analyst position in Hyderabad, Telangana, is a pivotal role within PepsiCo's dynamic design and marketing team. This senior graphic design role focuses on ideating, executing, and overseeing end-to-end brand campaigns. You will create high-quality visual assets, guide junior designers, and ensure all designs align with PepsiCo's global brand guidelines. With 5-7 years of experience required, this full-time opportunity offers a chance to contribute to multi-channel campaigns across digital, print, and experiential marketing, blending creativity with strategic business impact.

Why This Role Stands Out

In this position, you'll bridge creative vision with marketing execution, working on everything from website illustrations to infographics and landing pages. It's perfect for seasoned designers passionate about storytelling through visuals in the fast-paced food and beverage industry.

Key Responsibilities

As Manager - Creative & E2E Campaigns Assoc Analyst, your core duties include:

• Designing graphic assets such as icons, illustrations, patterns for websites, blogs, articles, infographics, ebooks, whitepapers, and landing pages.
• Researching and brainstorming innovative design ideas tailored for content and marketing campaigns.
• Reviewing work submitted by junior designers, providing constructive feedback to elevate quality.
• Ensuring all designs strictly adhere to PepsiCo's brand guidelines for consistency.
• Collaborating closely with product, marketing teams, and external suppliers to understand and meet project requirements.
• Assisting management in the recruitment process for design talent.
• Compiling and managing a comprehensive design style guide to standardize team outputs.
• Staying abreast of the latest trends and developments in the design industry to keep PepsiCo's visuals cutting-edge.

Qualifications & Requirements

To excel in this role, candidates should possess:

• 5-7 years of hands-on experience in the design industry, preferably in food & beverage or marketing services.
• Expertise in Adobe Creative Suite, including Illustrator, After Effects, and Photoshop for print and digital deliverables.
• Strong drawing skills, with the ability to trace accurately and produce high-quality line work.
• Patience and methodical approach, especially in rotoscoping for polished final images.
• Proven ability to deliver under strict deadlines and high-pressure environments.
• Highly collaborative mindset, working seamlessly with internal stakeholders and external partners.
• Exceptional organizational skills to prioritize, schedule, and meet deadlines.
• Analytical prowess to synthesize data sources and craft compelling visual stories.

Soft Skills Essential for Success

In addition to technical expertise, initiative-taking, proactivity, and responsiveness are key. You'll need to observe trends, ask insightful questions, and drive results in a team-oriented setting.

Benefits & Perks

PepsiCo offers a premium compensation package designed to reward talent and support work-life balance:

• Competitive estimated salary range of INR 16.5L - 27.5L per annum, based on experience and sector benchmarks.
• Comprehensive health insurance, including family coverage and wellness initiatives.
• Generous paid time off, flexible hybrid work options, and modern facilities in Hyderabad.
• Performance-based bonuses and stock options for long-term wealth creation.
• Access to world-class training programs, certifications in design tools, and leadership development.

Career Growth

At PepsiCo, career progression is a reality. This role serves as a launchpad to senior creative leadership positions, such as Creative Director or Head of Campaigns. With exposure to global projects, you'll build a robust portfolio and network. PepsiCo's internal mobility programs allow transitions across marketing, digital innovation, and brand management, fostering holistic growth in India's vibrant job market.

Development Opportunities

Expect mentorship from industry veterans, participation in hackathons, and conferences like Adobe MAX, ensuring you remain at the forefront of design innovation.

Why Join Us

Joining PepsiCo means being part of a legacy brand that shapes consumer culture. In Hyderabad's thriving tech and creative ecosystem, you'll work on high-impact campaigns reaching millions. PepsiCo values diversity, inclusion, and sustainability, offering a premium work environment with purpose-driven projects. Elevate your career while contributing to business goals in a collaborative, innovative culture.

Role FAQs

What is the experience level required?

5-7 years in graphic design, with proficiency in Adobe tools.

Is this a remote role?

Full-time hybrid role based in Hyderabad, with flexible arrangements.

What salary can I expect?

Estimated INR 16.5L - 27.5L annually, plus benefits.

Does it involve mentoring?

Yes, guiding junior designers is a key responsibility.

How does PepsiCo support professional growth?

Through training, global projects, and clear promotion paths.

Ready to bring your creative vision to PepsiCo? Apply now and shape the future of brand campaigns.