About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs thousands of passionate professionals dedicated to delivering innovative products that delight consumers. In India, PepsiCo has a strong presence, driving growth in the competitive CPG sector through cutting-edge marketing and design. As a Manager - Digital Designer - IB in Hyderabad, you'll contribute to this legacy by crafting visually compelling assets that elevate our brands.

Role Overview

The Manager - Digital Designer - IB role at PepsiCo in Hyderabad is a senior leadership position within our creative team. Reporting to design and marketing leadership, you'll spearhead the ideation and execution of brand campaigns, ensuring high-quality designs that resonate with Indian consumers. This full-time role demands a blend of artistic talent, technical expertise, and strategic thinking to align visuals with business goals in the fast-paced Food & Beverage industry.

Key Impact Areas

From creating digital assets for websites and social media to mentoring junior designers, you'll play a pivotal role in promoting PepsiCo's vision. Expect to collaborate across departments, stay ahead of design trends, and deliver under tight deadlines.

Key Responsibilities

In this role, you'll lead with creativity and precision. Responsibilities include designing graphic assets such as icons, illustrations, patterns, infographics, ebooks, and landing pages for digital platforms. You'll research and brainstorm innovative ideas for content and marketing campaigns, ensuring every visual tells a compelling story.

Reviewing work from junior designers and providing constructive feedback is crucial to maintain quality standards. All designs must strictly follow PepsiCo's brand guidelines, preserving consistency across touchpoints. Collaboration with product and marketing teams is essential to grasp project requirements and deliver results that drive engagement.

Additionally, you'll compile and manage a comprehensive design style guide, assist management in recruitment, and stay updated on the latest developments in the design industry, including print and digital tools.

Qualifications & Requirements

To succeed, candidates need 5-7 years of experience in the relevant industry, with hands-on expertise in Adobe Illustrator, After Effects, and Photoshop for both print and digital outputs. Strong drawing skills, including accurate tracing and rotoscoping, are non-negotiable for producing high-quality images.

Patience and methodical thoroughness are key, as is the ability to work under strict deadlines and pressure. Initiative, proactivity, and exceptional collaboration skills are required to partner with marketing services, internal stakeholders, and external suppliers. Organizational prowess, deadline management, and the ability to synthesize data into visual stories are vital.

A high degree of understanding of CPG industry business performance, coupled with computer proficiency in MS Office Suite, Windows OS, and fluent English communication with impeccable spelling and grammar, rounds out the profile.

Benefits & Perks

PepsiCo offers a premium compensation package, including an estimated salary range of INR 20.55L - 35.75L per year, reflecting market rates with a buffer for top talent. Beyond salary, enjoy comprehensive health insurance, retirement benefits, and wellness programs tailored for employee well-being.

Professional development is prioritized with access to training, certifications in design tools, and leadership programs. Flexible work arrangements, including hybrid options in Hyderabad, support work-life balance. As a PepsiCo employee, relish discounts on our world-class products and participation in team-building events.

Career Growth

At PepsiCo, career progression is real and rewarding. This Manager role serves as a launchpad to senior creative director positions or cross-functional leadership in marketing. With our global network, opportunities for international assignments and skill-building abound. Past designers have advanced to head design teams across Asia-Pacific, leveraging PepsiCo's investment in talent.

Development Opportunities

Regular performance reviews, mentorship programs, and access to LinkedIn Learning ensure continuous growth. Excel here, and you'll shape PepsiCo's visual identity in India and beyond.

Why Join Us

Joining PepsiCo means being part of a company that values innovation, diversity, and impact. In Hyderabad's vibrant tech hub, you'll work in a collaborative environment with cutting-edge tools and resources. Contribute to brands loved by millions, influence CPG trends, and build a legacy in digital design. PepsiCo's commitment to sustainability and community initiatives adds purpose to your career.

Role FAQs

What is the experience level required?

5-7 years in graphic design, preferably in CPG or Food & Beverage.

Is this a remote role?

Full-time onsite/hybrid in Hyderabad, Telangana, with flexibility for high performers.

What salary can I expect?

Estimated INR 20.55L - 35.75L annually, based on experience and sector benchmarks.

Are there opportunities for junior designer mentorship?

Yes, guiding and reviewing junior work is a core responsibility.

What tools will I use daily?

Primarily Adobe Suite (Illustrator, After Effects, Photoshop), plus MS Office.

Ready to design the future with PepsiCo? Apply now and bring your vision to life.