About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, Quaker, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In India, PepsiCo has a strong presence with manufacturing facilities, innovation centers, and offices driving growth in the dynamic consumer market. Committed to sustainable practices, PepsiCo's 'PepsiCo Positive' (pep+) initiative focuses on environmental sustainability, positive agriculture, and empowered people. Joining PepsiCo means contributing to a company that refreshes the world while making a positive impact on the planet.

Role Overview

The Manager - Digital Merchandising Analyst role at PepsiCo in Hyderabad, Telangana, is a pivotal position within the Creative Solutions team. This role provides operational support for Sprinklr’s Social Publishing and Engagement (SP&E) platform, ensuring seamless training, access management, configuration, communications, and integrations. Reporting into the Content Engine capability, the analyst collaborates with a global team supporting all sectors and categories, including internal and external partners like creative agencies. The primary goal is to partner with IT to drive Sprinklr adoption while strengthening governance for social activities. This full-time position offers a unique opportunity to influence digital merchandising strategies in the food and beverage sector.

Why Digital Merchandising at PepsiCo?

In today's digital-first world, effective social publishing is crucial for brand engagement. As a Digital Merchandising Analyst, you'll optimize Sprinklr to enhance content delivery, analytics, and stakeholder interactions, directly impacting PepsiCo's market presence in India and beyond.

Key Responsibilities

This role demands a proactive approach to platform management and stakeholder support. Core responsibilities include:

• Delivering operational support for Sprinklr’s SP&E platform, covering training, access management, configuration, and integrations with other tools.
• Partnering with IT teams to promote platform adoption and enforce governance standards for social publishing activities.
• Designing and producing insightful reports and dashboards to track performance and inform decisions.
• Collaborating with internal stakeholders like technical teams, marketers, and external partners such as agencies.
• Leading change management initiatives, including trainings, process documentation, and communications to ensure smooth operations.

Daily Impact

Expect to handle tight SLA deadlines, anticipate stakeholder needs, and solve technology challenges resourcefully, all while maintaining high organization and responsiveness.

Qualifications & Requirements

To succeed in this role, candidates should possess:

• 6+ years of experience using Sprinklr, with a focus on the Social Publishing module.
• Business-level proficiency in English for global collaboration.
• Basic SQL skills for data handling and reporting.
• Proven experience designing reports and dashboards.
• Strong collaboration skills with technical teams, agencies, and marketers.
• High organization, ability to meet deadlines, and resourcefulness in problem-solving.
• Experience in change management, such as conducting trainings and documenting processes.

Preferred Traits

Ideal candidates are highly responsive, able to balance multiple stakeholder needs, and skilled at fostering platform adoption across diverse teams.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent in India:

• Estimated salary range of INR 16.5L - 27.5L per annum, based on experience and sector benchmarks with a 5-10% buffer.
• Comprehensive health insurance, including family coverage and wellness programs.
• Performance-based bonuses and stock options for long-term growth.
• Generous paid time off, flexible hybrid work arrangements in Hyderabad.
• Employee discounts on PepsiCo products and partnerships with leading brands.
• Access to state-of-the-art facilities and subsidized meals.

Career Growth

At PepsiCo, career progression is a priority. This Manager-level role opens doors to senior positions in digital strategy, creative operations, or global IT partnerships. With structured development programs, mentorship, and international exposure, high performers advance quickly. PepsiCo's commitment to diversity and inclusion ensures equal opportunities for growth, with many employees transitioning to leadership roles across Asia-Pacific and beyond.

Professional Development

Enjoy tuition reimbursement, leadership training via PepsiCo University, and certifications in tools like Sprinklr and advanced analytics.

Why Join Us

PepsiCo stands out as an employer of choice in Hyderabad's competitive job market. Work on cutting-edge digital platforms that power global brands, collaborate with diverse teams, and contribute to meaningful sustainability goals. Hyderabad's vibrant tech ecosystem complements PepsiCo's innovation hub, offering a dynamic lifestyle with excellent infrastructure. Join a company where your expertise in digital merchandising drives real consumer engagement and business results.

Role FAQs

Q: What is the experience level required?
A: 6+ years with Sprinklr, preferably Social Publishing.

Q: Is relocation support provided?
A: Yes, for eligible candidates moving to Hyderabad.

Q: What tools will I work with daily?
A: Primarily Sprinklr SP&E, SQL for reporting, and integration platforms.

Q: Is this a hybrid role?
A: Yes, offering flexibility post-onboarding.

Q: How does this role fit into PepsiCo's structure?
A: Part of Creative Solutions' Content Engine, with global team support.

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